DUBAI: Brazilian fashion-and-beauty blogger Camila Coelho is just one of several major international celebrity participants heading to Dubai this week for Beauty Pop. Running from April 19-21 at Dubai Design District, Beauty Pop will “unite international and regional celebrities, guests, bloggers and retailers for a weekend full of makeup and hair master classes, panel talks, meet & greets, retail experiences, and … pop-up activations that will educate, entertain and inspire,” according to the event website.
Coelho will be joined there by other high-profile influencers from the world of fashion and beauty — including celebrity hairstylist Jen Atkin, lifestyle and beauty vlogger Desi Perkins, fashion blogger Marianna Hewitt, celeb hair colorist Tracey Cunningham, and skin-care expert Nurse Jamie — discussing how to become a beauty blogger on YouTube, the evolution of the Middle East’s beauty industry, the industry’s influence on social media, and more.
Boston-based Coelho is best known for her “MakeUpByCamila” YouTube channel, which she launched in Portugese in June 2010. A little over a year later, she launched the English-language version of the channel and now has over 3.3 million subscribers across the two, along with her more than 6 million Instagram followers.
The 30-year-old has said she knew from an early age that she wanted to be involved in the fashion and beauty industry. “The moment I ‘discovered’ makeup, I knew it was for me, so I became a makeup artist,” she told bagsnob.com in 2014. “My first job was with Dior. I started working the makeup counter at Macy’s.”
Also attending the event will be sisters Huda and Mona Kattan — co-founders (along with their eldest sister, Alya) of the hugely successful Dubai-based Huda Beauty. The sisters were born in the US to Iraqi parents and later moved to the UAE. Huda is reportedly the highest-paid influencer on Instagram, landing up to $18,000 for a single sponsored post targeting her 25 million followers, according to the platform’s inaugural Rich List. She also featured in “Time” magazine’s “25 Most Influential People on the Internet” list in June 2017.
“Earlier this year,” Huda’s listing read, “the New York Times posed a simple question: ‘Is Huda Kattan the most influential beauty blogger in the world?’ The answer just might be yes.”
In that NYT interview a year ago, Huda addressed the common comparisons drawn between the Kattan sisters and the Kardashians. “I can understand (it),” she said. “We’re 2017 women who are ultimately going out there, pursuing something out of passion and making a business out of it.”
However, she added, “I just can’t wait for the comparisons to stop.”