Entertainment creating jobs in Saudi Arabia

Saudi artist Ohoud Mohammed applies make-up for Al-Ameri before he could get on the stage in Jeddah. AN
Updated 16 April 2018
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Entertainment creating jobs in Saudi Arabia

JEDDAH: Entertainment not only means giving pleasure and delight; it is a big business that, besides boosting the national economy, can create many job opportunities for talented people.
After Ohoud Mohammed, a young Saudi woman obtained a bachelor‘s degree from a local college some three years back, she tried to find a job to earn a living, but all her attempts failed. However, her drawing and painting talent led her to the branch of the Saudi Culture and Arts Association where she was able to join a group of actors and actresses as a makeup artist.
“I am an arts aficionado. I have many artistic works of different types such as oil, charcoal and watercolor painting, and many other old and contemporary art types” Mohammed told Arab News.
She added that her artistic talent was something she had not learned through schooling. “It is a gift of God,” she said.
Mohammed explained that her passion for makeup started a long time ago. She began spattering various colors on her own face as a canvas.
“I started putting waxy substances on my face and would look in the mirror and make changes. Some of my family members liked it and even asked me to apply makeup on their faces. Laughter first prevailed in the family, but I took it seriously and insisted on improving myself,” she said.
“Gradually,” she continued, “it became my job through which I can financially support my family and myself.” The would-be business administrator has now been working as cinematic artist for more than two years.
“I have recently received many requests to work with local acting stars of both genders to apply makeup for them,” Mohammed said.
She is not thinking about joining a higher institute to study makeup as she has no time to do so, but she “will consider that in the future.”
She pointed out that a makeup session for an actor takes her from 30 to 60 minutes, no matter what the character is or how complicated it is. She also added that it really pays.
“It is a good job and is worthy of all efforts I make. I sometimes get nearly SR700 ($186.6) for each makeup session,” she said.
The head of the theater committee at the Jeddah branch of Culture and Arts Association, Bakheet Al-Ameri, told Arab News that there are some 10 female makeup artists who have obtained accredited diplomas from renowned Arab institutes.
“We will organize a competition for Saudi makeup artists once we find a sponsoring company or person. We also need our universities to open up departments specializing in cinematic makeup. There will soon be a great demand for such artists,” Al-Ameri, who is also an actor, said.


Where We Are Going Today: Workout studio aims to empower Saudi women

Updated 27 April 2018
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Where We Are Going Today: Workout studio aims to empower Saudi women

  • Studio55 is about empowering women to be more in all aspects of life. It’s more than just an exercise
  • It combines spinning with yoga, pilates, TRX, zumba, core fitness and strength training all in one session

Studio55 is a boutique chain for women in Saudi Arabia with a workout studio that features a complete cross-training approach to fitness and well-being. 

It has two branches, one in Alkhobar, established in June 2015, and one in Jeddah, set up in October 2017. 

Al-Batool Baroom, Studio55’s commercial director, said that the studio’s particular approach combined spinning with yoga, pilates, TRX, zumba, core fitness and strength training all in one session.

“It is offered to all our members under one roof through our four workout zones: Ride55, Fitness55, Focus55 and Fusion55.” 

The studio also keeps track of members’ workouts through a software program called Performance IQ. 

It sends the member their workout performance statistics by email at the end of the class and stores the data on their studio profile. 

The information includes their average heart-rate, calories burnt, average RPM (in spinning classes), time and distance.

“Studio55 is about empowering women to be more in all aspects of life. It’s more than just an exercise. We work on awareness, education and community events alongside our workouts and fitness engagement,” Baroom said.

“Every now and then we invite inspiring role-models to come and give an open talk at the studio, as well as prominent instructors to give classes. Some of our guests have included Princess Reema, Raha Moharrak, Dina Al-Tayeb, Manal Rostom, Nelly Attar and Hala Alhamrani.” 

Fatima Batook, founder of Studio55, encouraged women to visit the studio to help to change their lives for the better.

“Women should come to us to be more, to get inspired by our trainers and live their lives to their full potential, achieving not only health and fitness goals but personal life goals,” she said.