Start-up of the Week: Tamashee: A luxury footwear brand that blends charity and tradition

Updated 17 April 2018
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Start-up of the Week: Tamashee: A luxury footwear brand that blends charity and tradition

  • Tamashee is a luxury footwear brand with a charitable element based in Dubai
  • Tamashee directly funds projects that aim to increase awareness of people with Down syndrome

JEDDAH: Emirati Mohammed Kazim and Saudi Muneera Al-Tamimi are the brains behind Tamashee, a luxury footwear brand with a charitable element based in Dubai with multiple locations in Riyadh and Jeddah.
Tamashee has taken the Arabian sandal, commonly known as madaas or zbairiya, and revolutionized its comfort and fashion style while preserving its strong Arab cultural identity.
Kazim said: “We are reviving the forgotten cultural components in a contemporary manner.”
The brand is driven by three social aspects: “Preserving Identity,” “Representing Culture” and “Coloring Lives.” The latter is a motto attributed to its most important value, its charitable feature.
By donating some of the profits to special-needs organizations, it increases social awareness and amplifies their global voice.
Kazim understands the importance of establishing a business that continuously benefits society. For Tamashee, it is all about giving back.
Media reports quoted him as saying: “A portion of the proceeds from every purchase of a Tamashee product directly funds projects that aim to increase awareness of people with Down syndrome.”
He constantly finds product inspiration through his extensive travels. It is paramount to the brand’s identity.
He collects stories, traditional colorful design patterns, techniques and materials, and incorporates them into a product.
Examples of this can be seen in how Tamashee includes the hijri date onto every sandal, and integrates metal rings in place of the buckle for the women’s line.
The signature turquoise sole lining on its footwear products aims to revive a traditional color that was prevalent in the region’s past.
From clothing to architecture, turquoise is deeply rooted in the culture of the Arabian Peninsula.
Tamashee integrates a subtle yet culturally rich story in every collection piece. Its products are handmade in Spain using the highest-quality leathers that are both natural and naturally dyed.
The leathers — from camel, cow, ostrich and lamb skin — are collected from the UAE, Italy, South Africa and Spain, respectively.
Tamashee has expanded its product range to include leather sunglasses, shaving kits, laptop sleeves and other accessories.
Along with the online store at www.tamashee.com, its products can be found at Rubaiyat in Jeddah’s Stars Avenue Mall, and at Draft Thoughts in Riyadh’s Centria Mall.
You can follow Tamashee on Instagram for the latest merchandise updates at www.instagram.com/tamashee


UK core pay growth strongest in nearly 11 years, but jobs growth slows

Data showed the unemployment rate remained at 3.8 percent as expected. (Shutterstock)
Updated 16 July 2019
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UK core pay growth strongest in nearly 11 years, but jobs growth slows

  • Core earnings have increased by 3.6 percent annually, beating the median forecast of 3.5 percent
  • The unemployment rate fell by 51,000 to just under 1.3 million

LONDON: British wages, excluding bonuses, rose at their fastest pace in more than a decade in the three months to May, official data showed, but there were some signs that the labor market might be weakening. Core earnings rose by an annual 3.6 percent, beating the median forecast of 3.5 percent in a Reuters poll of economists. Including bonuses, pay growth also picked up to 3.4 percent from 3.2 percent, stronger than the 3.1 percent forecast in the poll. Britain’s labor market has been a silver lining for the economy since the Brexit vote in June 2016, something many economists attribute to employers preferring to hire workers that they can later lay off over making longer-term commitments to investment. The pick-up in pay has been noted by the Bank of England which says it might need to raise interest rates in response, assuming Britain can avoid a no-deal Brexit. Tuesday’s data showed the unemployment rate remained at 3.8 percent as expected, its joint-lowest since the three months to January 1975. The number of people out of work fell by 51,000 to just under 1.3 million. But the growth in employment slowed to 28,000, the weakest increase since the three months to August last year and vacancies fell to their lowest level in more than a year. Some recent surveys of companies have suggested employers are turning more cautious about hiring as Britain approaches its new Brexit deadline of Oct. 31. Both the contenders to be prime minister say they would leave the EU without a transition deal if necessary. A survey published last week showed that companies were more worried about Brexit than at any time since the decision to leave the European Union and they planned to reduce investment and hiring. “The labor market continues to be strong,” ONS statistician Matt Hughes said. “Regular pay is growing at its fastest rate for nearly 11 years in cash terms and its quickest for over three years after taking account of inflation.” The BoE said in May it expected wage growth of 3 percent at the end of this year.