Start-up of the Week: Tamashee: A luxury footwear brand that blends charity and tradition

Updated 17 April 2018
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Start-up of the Week: Tamashee: A luxury footwear brand that blends charity and tradition

  • Tamashee is a luxury footwear brand with a charitable element based in Dubai
  • Tamashee directly funds projects that aim to increase awareness of people with Down syndrome

JEDDAH: Emirati Mohammed Kazim and Saudi Muneera Al-Tamimi are the brains behind Tamashee, a luxury footwear brand with a charitable element based in Dubai with multiple locations in Riyadh and Jeddah.
Tamashee has taken the Arabian sandal, commonly known as madaas or zbairiya, and revolutionized its comfort and fashion style while preserving its strong Arab cultural identity.
Kazim said: “We are reviving the forgotten cultural components in a contemporary manner.”
The brand is driven by three social aspects: “Preserving Identity,” “Representing Culture” and “Coloring Lives.” The latter is a motto attributed to its most important value, its charitable feature.
By donating some of the profits to special-needs organizations, it increases social awareness and amplifies their global voice.
Kazim understands the importance of establishing a business that continuously benefits society. For Tamashee, it is all about giving back.
Media reports quoted him as saying: “A portion of the proceeds from every purchase of a Tamashee product directly funds projects that aim to increase awareness of people with Down syndrome.”
He constantly finds product inspiration through his extensive travels. It is paramount to the brand’s identity.
He collects stories, traditional colorful design patterns, techniques and materials, and incorporates them into a product.
Examples of this can be seen in how Tamashee includes the hijri date onto every sandal, and integrates metal rings in place of the buckle for the women’s line.
The signature turquoise sole lining on its footwear products aims to revive a traditional color that was prevalent in the region’s past.
From clothing to architecture, turquoise is deeply rooted in the culture of the Arabian Peninsula.
Tamashee integrates a subtle yet culturally rich story in every collection piece. Its products are handmade in Spain using the highest-quality leathers that are both natural and naturally dyed.
The leathers — from camel, cow, ostrich and lamb skin — are collected from the UAE, Italy, South Africa and Spain, respectively.
Tamashee has expanded its product range to include leather sunglasses, shaving kits, laptop sleeves and other accessories.
Along with the online store at www.tamashee.com, its products can be found at Rubaiyat in Jeddah’s Stars Avenue Mall, and at Draft Thoughts in Riyadh’s Centria Mall.
You can follow Tamashee on Instagram for the latest merchandise updates at www.instagram.com/tamashee


China’s Baidu beats forecasts as it sidesteps censors, boosts ad sales

Updated 27 min 31 sec ago
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China’s Baidu beats forecasts as it sidesteps censors, boosts ad sales

  • Baidu said it now expects second-quarter revenues of between 24.91 billion yuan and 26.19 billion yuan
  • Baidu’s total revenue rose about 24 percent to 20.91 billion yuan in the three months to March 31

BEIJING: Chinese Internet search giant Baidu blew past earnings estimates on Thursday, sending its US-listed shares sharply higher in after-hours trading as investors cheered strong growth in its advertising business.
The firm, which has had to bounce back from a bruising medical advertising scandal in 2016, said it was now taking extra measures to clean up content on its platforms.
Baidu’s stock climbed 5.5 percent to $252 in late trading after marketing revenue grew 31 percent to 20.9 billion yuan ($3.30 billion), its fastest quarterly rate in over two years. Net profit rose 23.4 percent versus forecasts of 19.5 percent.
Baidu said it now expects second-quarter revenues of between 24.91 billion yuan and 26.19 billion yuan, indicating a 19.3-25.4 percent rise versus estimates of a 15.9 percent climb according to Thomson Reuters.
The search firm’s news feed received an unexpected bump in the first quarter due to a crackdown by Chinese Internet regulators on low-brow content, which saw several competing apps targeted during a key client-acquisition period.
Jinri Toutiao, one of China’s most popular news feed apps and a key Baidu rival, is among the apps to have been punished by censors this year. The news feed platform was temporarily removed from local app stores earlier this month.
“This is a one-off, but the timing is quite interesting. Baidu in its marketing can now assure clients that at least on the feed side it has safer content,” said Pacific Epoch analyst Raymond Feng, adding it made the firm “a more reliable choice.”
Analysts said the early year bump boded well for the rest of 2018, as advertisers tended to sign year-long contracts.
During a conference call with analysts on Friday, Chief Executive Robin Li said the company has employed artificial intelligence technology to target click-bait and inappropriate content. Baidu removed 20.2 billion malicious web pages in 2017.
The helping hand from censors is in stark contrast to Baidu’s woes two years ago, when regulators cracked down on its advertising practices, gutting its marketing client base and bringing its revenue growth to a grinding halt.
The company has since sold or withdrawn from a number of businesses to focus on autonomous driving, AI and its news feed product, regaining momentum and investor confidence.
Baidu’s total revenue rose about 24 percent to 20.91 billion yuan in the three months to March 31, its slowest rate in three quarters despite topping analyst estimates.
The positive results also reflect lower-than-expected research and development expenses, which have sky-rocketed since Baidu’s pivot to AI due to steep costs hiring top talent.
Content costs linked to Baidu’s newly listed entertainment subsidiary iQiyi Inc. are also expected to squeeze its margins for the foreseeable future, amid stiff competition in online content from rival Tencent Holdings Ltd.
Excluding one-time items, Baidu reported earnings of 16.30 yuan per American depositary share, above expectations of 10.57 yuan.
Baidu’s net income was also boosted by a new accounting standard that requires companies to report the value of their investments in private companies.