Facebook says users must accept targeted ads even under new EU law

Silhouettes of mobile users are seen next to a screen projection of Facebook logo in this picture illustration taken March 28, 2018. (Reuters)
Updated 18 April 2018
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Facebook says users must accept targeted ads even under new EU law

MENLO PARK, California: Facebook Inc. said on Tuesday it would continue requiring people to accept targeted ads as a condition of using its service, a stance that may help keep its business model largely intact despite a new European Union privacy law.
The EU law, which takes effect next month, promises the biggest shakeup in online privacy since the birth of the Internet. Companies face fines if they collect or use personal information without permission.
Facebook Deputy Chief Privacy Officer Rob Sherman said the social network would begin seeking Europeans’ permission this week for a variety of ways Facebook uses their data, but he said that opting out of targeted marketing altogether would not be possible.
“Facebook is an advertising-supported service,” Sherman said in a briefing with reporters at Facebook’s headquarters.
Facebook users will be able to limit the kinds of data that advertisers use to target their pitches, he added, but “all ads on Facebook are targeted to some extent, and that’s true for offline advertising, as well.”
Facebook, the world’s largest social media network, will use what are known as “permission screens” — pages filled with text that require pressing a button to advance — to notify and obtain approval.
The screens will show up on the Facebook website and smartphone app in Europe this week and globally in the coming months, Sherman said.
The screens will not give Facebook users the option to hit “decline.” Instead, they will guide users to either “accept and continue” or “manage data setting,” according to copies the company showed reporters on Tuesday.
“People can choose to not be on Facebook if they want,” Sherman said.
Regulators, investors and privacy advocates are closely watching how Facebook plans to comply with the EU law, not only because Facebook has been embroiled in a privacy scandal but also because other companies may follow its lead in trying to limit the impact of opt-outs.
Last month, Facebook disclosed that the personal information of millions of users, mostly in the United States, had wrongly ended up in the hands of political consultancy Cambridge Analytica, leading to US congressional hearings and worldwide scrutiny of Facebook’s commitment to privacy.
Facebook Chief Financial Officer David Wehner warned in February the company could see a drop-off in usage due to the EU law, known as the General Data Protection Regulation (GDPR).


Arab News women driving cover wins further recognition in DNA Paris Design Awards

Updated 23 May 2019
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Arab News women driving cover wins further recognition in DNA Paris Design Awards

  • Arab News scooped the awards for its front page by “New Yorker” illustrator Malika Favre, which was published to mark the move to allow women in Saudi Arabia to drive
  • It has won numerous awards since its publication and been one of the most retweeted artworks celebrating women driving in the Kingdom

LONDON: Arab News has continued its success on the international awards stage by winning two honorable mentions at the DNA Paris Design Awards.

The newspaper scooped the awards for its front page by “New Yorker” illustrator Malika Favre, which was published to mark the move to allow women in Saudi Arabia to drive.

The honorable mentions were for the categories “Graphic design - Editorial” and “Graphic design - Key art (Posters, covers, illustration).”

"For Arab News to be recognised again on a global scale with this award is a great honor," Simon Khalil, global creative director at Arab News, said. “Our women drivers cover has been recognised with eight design awards so far and this highlights just how important this moment in history was for women across the Kingdom.

 “Malika Favre was the obvious choice for our cover, and her illustration brilliantly captures the significance of this moment on the day Saudi Arabia changed forever."

The illustration was commissioned by Arab News for the cover of a special souvenir edition on June 24 of last year. It has become one of the most retweeted artworks celebrating women driving in the Kingdom.

The cover has won numerous awards since it was published. In March, it was recognized by SND awards, one of the most prestigious in the industry.

In February, the cover image was recognized in the international design awards run by “HOW” magazine.

The DNA Paris Design Awards honors international architects and designers “who improve our daily lives through practical, beautiful and innovative design,” according to its website.