TheFace: Dr. Lama S. Taher, the successful fashion designer whose one dream was not enough

Dr. Lama S. Taher (AN photo by Ziyad Alarfaj)
Updated 20 April 2018
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TheFace: Dr. Lama S. Taher, the successful fashion designer whose one dream was not enough

  • Lacking in financial assistance but armed with grit, perseverance and passion, a young Saudi woman fashion designer launches her own brand while pursuing further studies, and succeed in both

I was born and raised in Riyadh and moved to London in 2004 to pursue a Bachelor of Science degree, followed by a Master’s degree in Mental Health.

Eight years ago, when I started on my Ph.D. in Psychology, I felt compelled to go into fashion design. Armed with grit, perseverance and passion, I took the plunge and launched my own brand, LUM, in May 2010.

I had no financial assistance and no fancy business plans — but I believed in it. No one else did, except my older sister who stood by me.

In spite of its humble beginning, the brand was well-received in the Kingdom and the Gulf region. But my father, a physician, was not convinced. I placed a bet with him, vowing to make substantial sales and revenue within one month. On July 1, 2013, I won that bet, making him my number one supporter.  In 2016, I achieved my academic dream, obtaining a Ph.D. in psychology at City University London.  

But it was not easy. Enduring sleepless nights and homesickness, I persevered to meet high academic demands. Meanwhile, the LUM business continued to flourish.

People asked why a successful fashion designer would pursue a doctorate in psychology. I was constantly asked to pick one — but my heart was in one and my mind was in another. 

Few believed I could achieve both. At times, I too doubted myself.

Today, I am an assistant professor at Dar Al Hekma University in Jeddah, supervising award-winning researchers. I am also a Saudi designer and manager of a successful fashion brand sold in the GCC, New York and Los Angeles.  I share my story to empower women to pursue their dreams, to believe in themselves, to fight for what they want.

People still ask: “Why both?” 

I reply, smiling: “Because one dream was not enough.” 


Leena Al-Ghouti wraps up as LFW winds down

Gigi Hadid walking the Burberry show at LFW 2019.(AFP)
Updated 18 February 2019
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Leena Al-Ghouti wraps up as LFW winds down

DUBAI: As Gigi Hadid walked the runway, Dubai-based influencer Leena Al-Ghouti showed up at the Burberry show at London Fashion Week in a chic ensemble.

The fashion influencer donned a black hijab, cat-eye shades and an uber-cool camel colored coat, with an oversized Burberry shawl, as she posed outside the show.

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Burberry earned its place — again — as one of the top shows in London Fashion Week on Sunday, according to Reuters, with a widely ranging catwalk show that honored the British brand’s long tradition but showed it is still ready to mix it up and set trends.

Chief Creative Officer Riccardo Tisci showed in his second collection that he is perfectly comfortable stretching the Burberry look to keep its younger fans happy while easily switching gears to create classic, severely tailored ensembles that ooze chic.

The two sides of the Burberry coin were reflected in the two adjacent rooms where the collection was shown: one a sedate auditorium with comfortable, padded seats; the other a raucous wide-open space ringed by a climbing gym of the type young kids would use.

“I have been thinking a lot about England as a country of contrasts, from the structured to the rebellious and free, and I wanted to celebrate how these elements coexist,” Tisci said.

He said he had four characters in mind when putting the collection together: a girl and a boy, and a lady and a gentleman.

The transition was obvious as models went from street-style clothes — oversize puffer jackets, metallic ornamentation, revealing slip dresses, silver boots, faux fur, big red plastic sneakers — to subtle, timeless outfits in muted fall colors.

There were occasional references to the brand’s earlier incarnation as a purveyor of fine, traditional menswear as a few models were dressed in classic suits and ties, including one double-breasted throwback, Reuters reported.

Tisci made ample and imaginative use of the traditional Burberry trench and check, and paired a number of sexy evening dresses with full-length coats for a look at once provocative and classy.

There were a few eccentric touches, including an outfit set off by a giant scarf that paid homage to “The Rime of the Ancient Mariner” by English poet Samuel Taylor Coleridge.

For her part. Hadid took to the runway in a sporty, monochromatic ensemble featuring a miniskirt and black corset with dramatic puffed sleeves over a white polo shirt.

Tisci seems to be enjoying his time at Burberry, treasuring tradition but refusing to be overwhelmed by it.