HIGER to improve public transport

The announcement was made at an event at Hussein Jameel Hall in Jeddah.
Updated 21 April 2018

HIGER to improve public transport

Abdul Latif Jameel Machinery has announced a new strategic partnership with HIGER Bus, a leading Chinese bus and coach manufacturer, to support the development of public transportation in Saudi Arabia.
Abdul Latif Jameel Machinery will now offer various types of HIGER Bus vehicles to customers in Saudi Arabia, including coaches, city buses, school buses, electric, hybrid and clean energy buses and high capacity articulated buses designed to operate in bus rapid transit system (BRT).
The partnership aims to expand and deepen HIGER’s presence in Saudi Arabia and meet rising public demand for safe, accessible transport — a key objective of Saudi Vision 2030.
The announcement was made at a special event at Hussein Jameel Hall in Jeddah, attended by officials from the Ministry of Hajj, Abdul Latif Jameel Machinery, HIGER Bus, and executives from bus operators in Makkah. Guests included Bassam Ghulman, deputy minister for transportation affairs, Ministry of Hajj and Umrah; Osama Samkari, general director assistant for transport, Naqaba; and Hamza Ghulman, dean of College of Engineering and Islamic Architecture, Umm Al-Qura University; and Marwan Sulaimani, director, Ministry of Hajj and Umrah.
Hassan Jameel, deputy president and vice chairman of Abdul Latif Jameel, said: “Abdul Latif Jameel is pleased to announce this partnership with HIGER Bus, the world’s third largest bus manufacturer. This is another demonstration of our position as an investment partner of choice for international businesses operating in Saudi Arabia and the region.
“Although this is the first time we have partnered with a bus company, we have achieved a high-quality level of after-sales services in automotive parts and machinery trade over the last 70 years. Combined with our best-in-class support, we will continue our commitment to improving and enhancing our services. The new partnership creates a strong and reliable contribution for Saudi Arabia as it looks to improve its public transportation, while supporting the increase of pilgrims visiting the country.”
Gary Jiang, general manager overseas of HIGER Bus, said: “Established in 1998, HIGER Bus has manufactured more than 250,000 vehicles over the last 20 years. It is the world’s third largest manufacturer of buses, with vehicles exported to 130 countries. HIGER’s partnership with Abdul Latif Jameel Machinery will further strengthen the brand and will provide customers peace of mind.”

New Balance opens store in Riyadh

Updated 13 October 2018

New Balance opens store in Riyadh

American multinational corporation New Balance Inc. (NB), a global leader in athletic footwear, apparel and accessories, opened its new store in the Saudi capital on Thursday. The store, located in the high-end Riyadh Gallery Mall on King Fahd Road, showcases women’s and men’s shoes, apparel and sportswear, sports equipment, and kids and lifestyle selections.

Top Brazilian footballer Carlos Eduardo de Oliveira Alves, who plays for Saudi Arabia’s Al-Hilal Club, cut the ribbon to mark the opening of the New Balance store. The inaugural ceremony was attended by a large number of industry leaders and top-notch executives of Apparel Group, which owns and operates the New Balance stores in Saudi Arabia.

Speaking on this occasion, Alves said: “I am happy to open the store of New Balance, with which I have been associated.” 

The footballer, who recently signed a two-year contract with New Balance endorsing the brand, called on the shoppers “to visit the store where they will be led into an interactive and immersive experience of the brand, welcomed by dynamic visuals.”

Referring to the range of the New Balance Athletics Inc., a statement released on this occasion, said: “The New Balance’s Riyadh store is roomy and bright, and presents the brand’s footwear and apparel in a raw-concrete environment.” 

New Balance, the Boston-based maker of trainers and running shoes, is planning to aggressively expand its presence in the Gulf region, increasing its store count to 50 by 2020. 

“The launch of this store is the pinnacle of our progress in the Kingdom and the Middle East, but it is also just the start,” said the statement, adding that the Boston-based company is excited to announce the release of the 247v2. As a contemporary evolution, the updated silhouette makes a nod to NB heritage, while further representing the intersection between where lifestyle and sport meet, it said. 

Alves, who inaugurated the New Balance store, plays for the Al-Hilal Club as a midfielder. He joined Al-Hilal in 2015, scored several goals for the club and won many honors. 

New Balance Athletics Inc., popularly known as New Balance, is among one of the world’s major sports footwear makers. 

This $3.8 billion company, which has more than 5,000 employees globally on its payroll, manufactures shoes with high-technical specifications such as, blended gel inserts and heel counters.