Morocco 2026 World Cup bid in spotlight once again

Morocco was a late entry in the race to host the World Cup in 2026
Updated 23 April 2018
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Morocco 2026 World Cup bid in spotlight once again

  • FIFA delegation set to arrive in Morocco this week after initial task force found problems with the bid
  • Morocco up against a joint bid by US, Canada and Mexico

LONDON: Morocco’s World Cup bid is facing fresh scrutiny this week with the arrival of another delegation from FIFA after an initial task force found deficiencies in the proposals for the 2026 tournament.
In a downbeat conclusion to the visit by the FIFA inspectors last week, Morocco’s bid leader acknowledged it had to improve the quality of the submission made to FIFA in March because inadequacies were identified by football’s governing body.
The previously unplanned second inspection of Morocco is an indication of the more rigorous process introduced by FIFA following criticism in 2010 that World Cups were awarded to the riskiest nations in 2018 (Russia) and 2022 (Qatar).
There will also be closer scrutiny of human rights of the bidders before the vote on June 13 when Morocco is currently due to be taking on a joint challenge from the US, Canada and Mexico.
The Associated Press revealed last week Morocco did not declare its anti-LGBT law to FIFA in the human rights risk assessment included in the bid book. The documents — along with the North American submission — will now be scrutinized for any gaps by human rights experts.
“That process involves an expert third-party assessment of the robustness of the human rights content of both bids that will directly inform the administration’s own evaluation,” Rachel Davis, who sits on FIFA’s human rights advisory board, told the AP.
“We are confident that the process will result in a fair assessment of the human rights situation in all four countries involved in the bids, and a roadmap for how to deal with any deficiencies that FIFA will then require the successful bidder to commit to.”
Davis, who is managing director of the Shift human rights organization, said an evaluation of the human rights in the bidding nations will be included in a report to the FIFA Council, which will also assess the verdict of the evaluation task force. A bid with low scores can be blocked by the council from advancing to a vote of up to 207 football nations at the FIFA Congress on June 13.
While Morocco has said it needs to spend almost $16 billion on infrastructure for the 48-team World Cup, including building or renovating all 14 stadiums, North American does not require any tournament-specific building work. Morocco bid president Moulay Hafid Elalamy said at the end of the FIFA inspection that officials “made some remarks on the conditions of some of the stadiums.”
The new batch of technical staff being deployed from FIFA HQ to Morocco did not make a similar follow-up visit to North America after the task force inspected the rival bid’s facilities this month.
“Following the visit of the 2026 bid evaluation task force to Morocco last week, it was decided to have an additional working visit this week to complement the initial analysis of the task force and clarify some aspects of the bid,” FIFA told AP.


Benevolence, not bluster: How ‘Brand Salah’ bucks the trend

Updated 24 May 2018
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Benevolence, not bluster: How ‘Brand Salah’ bucks the trend

  • Mohamed Salah lines up for Liverpool in the Champions League final against Real Madrid on Saturday
  • Mohamed Salah has been unveiled as DHL’s new brand ambassador for the MENA region

LONDON: On Saturday Mohamed Salah will line up for Liverpool in the Champions League final against Real Madrid.
He will do so not only with the every member of the Red army behind him, but also the entire Arab world.
That is testament to his stratospheric rise — over the past nine months the Egyptian ace has gone from being a very good player, but one deemed as needing to justify his $52 million transfer fee, to a global superstar and cultural phenomenon.
As with any sporting star, with the adulation and attention comes potential pitfalls and, invariably, a new lexicon. So it was not surprising to hear the 25-year-old speak of “his brand” when he was unveiled as DHL’s new brand ambassador for the MENA region on Wednesday. Stars becoming brands is almost cliche now and one that Salah has clearly taken on board — he now has even his own logo.
“We are proud of him. Over the past two years, no has done what he has done. He has proved himself as one of the best and we wanted to deal with no one else, just him,” CEO of DHL in the Middle East and North Africa, Nour Suliman, said. “He is competing on another level and is the star of the Arab world. No one in the Arab world has done what he is doing. We are very proud to have him.”
Those types of corporate events, where a big multinational signs a deal with the latest big, young thing, lend themselves to the odd dollop of hyperbole. But there is little doubting the impact Salah has had on the pitch for Liverpool and Egypt, and off it in becoming a true Arab icon. And his utterance of the word “brand” is where Salah as a walking cliche begins and ends.
Every year in Egypt ahead of Ramadan the best dates are named after the most popular person in the country — the man or woman revered by the nation at that moment. In the past, the staple food of the holy month has tended to be named after political leaders.
This year there was no competition: The most succulent date has been named after Salah. At the DHL press conference he was presented with a packet of dates emblazoned with his face and name.
It said much about the man that he both looked and confessed to being “embarrassed.”
This week the British Museum in London displayed Salah’s green football boots as part of its Modern Egypt exhibition. And in a documentary about the player broadcast in the UK, he was credited with increasing attendances at England’s oldest mosque in Liverpool and improving the image of Islam by Dr. Abdul Hamid, a trustee at the mosque.
So while the signing of big deals hints he is very much the modern-day footballing superstar, everything else off the pitch suggests something else.
Salah is on social media, but does not, like many sports stars, live on it; he knows he is a hero for many, but pays more than mere lip service to his position as a role model; and he embraces attention (of both opposition defenders and fans) rather than seemingly getting annoyed by it if things are not going his way.
“I am not heavy into social media, I am on it and aware of it, but I don’t follow it that closely. It does not influence me,” he said.
“I am aware young people look up to me and I feel great that they do and that I can influence a young footballer to play better or train harder, or do better; that that makes me proud.”
This season Salah has done what few footballers have done before, transcend the game, and he has done so in a way characterized by benevolence rather than bluster.
Against Real Madrid he can again illustrate just what a talent he is — and if he does lead Liverpool to their sixth European Cup triumph, you get the feeling he will not let the adulation go to his head.