Start-up of the Week: Albraa Ismail: The art of perfumery

Expert perfumer Albraa Adnan Ismail. (AN photo)
Updated 24 April 2018
0

Start-up of the Week: Albraa Ismail: The art of perfumery

  • The perfumery attracted more than 1,400 customers in its first year
  • Ismail plans to expand his reach to other Gulf countries

JEDDAH: Expert perfumer Albraa Adnan Ismail, 33, has had a passion for perfumes since a young age.

Growing up, he experimented with aromatic components to create perfumes and read many books on perfumery. With the support of his family, he enhanced his skills and, after years of experience in the field, launched his brand “Albraa Ismail” in 2016.

The Arabian perfumery store is based at the Casablanca hotel on Saqr Quraish Street in Jeddah’s Al-Salamah district.

The perfumery attracted more than 1,400 customers in its first year “and the number increases each year,” said Ismail. 

The perfumery uses social media to market its products, and can be found on Instagram (@albraaismailshop).

Ismail plans to expand his reach to other Gulf countries. “It has been carefully studied and planned out,” he told Arab News.

“Perfumery takes more precision than surgery,” he said. “If you accidentally add one extra drop or two, the scent will change and you will end up with a different perfume product.”

He explained that a flower’s scent could differ depending on where it grows even though it is the same flower.

“For example, the damask rose grows in Taif, Istanbul, Bulgaria, Damascus and India, but they all have a different scent, depending on where they grow,” said Ismail. 

Different types of perfumes with different components take different time periods to ferment.

“Flowers take the longest to ferment in perfume, where agarwood takes a shorter time. The shortest time period for the fermentation process is three days.” Ismail told Arab News.

“Of course, the longer the perfume ferments, the better the result.” 

The perfumer said it is his dream to create a perfume for Saudi Crown Prince Mohammed bin Salman.

“It would be an honor to create a perfume for the crown prince. I wish to have an opportunity to meet him, get to know his personality and his preferences in perfumes,” said Ismail.


Major projects, investments worth over $685bn unveiled on Saudi National Day

A photo taken on July 5, 2018, shows Bader al-Ajmi, 38,(L) owner of "One Way Burger" serving customers from his truck at a main street in the capital Riyadh. (AFP)
Updated 22 September 2018
0

Major projects, investments worth over $685bn unveiled on Saudi National Day

  • The private sector’s contribution to the GDP at constant prices doubled to around SR1236.6 million in 2017

JEDDAH: A major economic boost in the form of 10 major projects and investments exceeding SR685 billion ($183 billion) were unveiled as celebrations of the 88th Saudi National Day got under way.
The Council of Saudi Chambers released a report focusing on great economic achievements in 2017.
These projects reflect the Kingdom’s vision under the wise leadership of King Salman and that of Crown Prince Mohammed bin Salman to provide a brighter future through diversifying sources of national income, tackling environmental challenges and increasing investment and prosperity.
The report summarized the most important events and economic developments in the Kingdom over the past year. These include the lifting of the ban on women driving in June, and the establishment of the General Authority for Cyber Security, in addition to the numerous royal decrees providing financial support to Saudis.
It also noted the important decisions related to the Saudi business sector. These include the launch of a private sector incentive program with a value of SR72 billion, the privatization of 10 government sectors and the establishment of the General Authority for Real Estate. The private sector is still showing a strong performance as an efficient partner in the inclusive development process and in the achievement of the Kingdom’s 2030 Vision, the report noted, as it contributes 39 percent to the Saudi gross domestic product (GDP).
The private sector’s contribution to the GDP at constant prices doubled to around SR1236.6 million in 2017. There has been increased contribution to GDP from non-oil private sector streams.
The private sector also witnessed an increase in the number of workers, in its capital, in the number of shares on the Saudi market, in the cumulative number of establishments operating in the Kingdom, and in non-oil exports.
Continued growth of the private sector was attributed by the report to the Saudi government’s support. This support comes through initiatives such as the removal of obstacles to financial development, improvements to the working environment and policies adopted to boost investment.
It also reviewed the private sector’s efforts to support diversification of the economy and lower unemployment rates.
The importance of the measures taken to prioritize the employment of qualified Saudi workers over the employment of expatriates in the private sector were stressed, as well as the sector’s role in providing education and health services.