Start-up of the Week: Young Saudi impresarios put reputation before earnings

Bukhari said the Saudi General Entertainment Authority (GEA) was very cooperative.
Updated 01 May 2018
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Start-up of the Week: Young Saudi impresarios put reputation before earnings

  • Bukhari said that the main goal is not to make money but to bring the name of their company to the frontline
  • Bukhari and his partner allocated SR200,000 ($53,333) for this three-day event in Jeddah's Al-Rawdah neighborhood

JEDDAH: Two young Saudi men have set up an event management business with a philosophy of gaining credibility before thinking of making money. For the next 10 years, they just want to make their company a brand name in the growing local event-organizing industry.

First result of the partnership between Feras Bukhari, a 21-year-old industrial engineering student, and his electrical engineering student co-partner, Abdul-Majeed Al-Mazroui, was a success but not on the revenue level, despite the 600-700 visitors who attended the first day of the event they recently organized.

Bukhari and his partner allocated SR200,000 ($53,333) for this three-day event in Al-Rawdah neighborhood, where they hired a venue of 1,200 square meters for about SR30,000.

“This is a big amount for an event like this, but the market is inflated. The wages designers, photographers and performers demands are sky-high. We can say that the wages are high and the quality is below expectations,” he said.

Bukhari added that an organizer could bring a professional performer from abroad for nearly a quarter of the money they pay here for a local performer. He said that airfares and lodgings might cost him much more. “If he were living in the UK, for instance, he would have hired 10 times better-quality performers dirt cheap.” 

Bukhari told Arab News that he tried to reduce the entrance fees as much as he could. Consequently, he found himself losing money. “But it is not a loss in the long run,” he said.

“The event is inspired by the American carnival theme with red and white. We developed it and added the musical part to it. Moreover, we were able to provide different music such as classical, traditional and electric guitar and Oud (lute).”

Bukhari added that they also provided visitors with an indoor Arabic song platform along with outdoor space for musical performance.

“In addition, we made seven carnival games available, with a thousand gifts to be given out to contestants. Our main idea was to look different from any other event in the city. We believe that a good event is not only where food trucks and rented booths exist,” he said.

Bukhari, who supervised the whole event so that every single activity was in compliance with organizing policy, pointed out that the General Entertainment Authority (GEA) was very cooperative with them.

“We had to apply for an organization license to run this event a month before holding it,” he said. “The GEA gave us the initial permission. After that we had to go through long processes, beginning with having permits from the local departments of civil defense, police and many others,” he said, adding that a GEA staffer was in contact with them to make sure that everything went in accordance with the official procedures.

Bukhari said that the main goal is not to make money but to bring the name of their company to the frontline to gain credibility.

“We want people to realize that whenever we announce certain events and activities, they see that in reality in front of them,” he said. 

“We insist on being honest with our visitors. For that reason, we are hoping we can make a big name in the field of organizing entertainment events.”


Saudi Arabia's civil service ministry launches national training program for public sector employees

Updated 49 min 52 sec ago
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Saudi Arabia's civil service ministry launches national training program for public sector employees

  • The “National Program for Rehabilitation and Training of Human Resources Personnel and Leaders in Government Agencies” which aims to expand the skills of government personnel
  • The training program is in line with the Saudi Vision 2030

JEDDAH: A national program aimed to train public sector employees in the field of human resources management has been inaugurated by the Ministry of Civil Service on Sunday.

The “National Program for Rehabilitation and Training of Human Resources Personnel and Leaders in Government Agencies,” which aims to expand the skills of government personnel, is in line with the country’s Vision 2030, according to the ministry.

“The Ministry of Civil Service will spare no effort in carrying out the roles entrusted to it to advance administrative development, including the modernization of the working environment in the public sector,” said Minister of Civil Service Suleiman bin Abdullah during the inauguration.

The program will explore best practices in human resources management in the public sector, and will discuss the basic principles of the employee life cycle. It will also train employees on methodologies of workforce planning, how to motivate employees to achieve their career objectives, how to foster a culture of group work, as well as highlight the role of digital technology in human resource.

Only Saudi nationals who have a college degree are eligible to join the program.

Government agencies will nominate the eligible employees, who will then be enrolled in a five-day course on human resource, where their abilities to obtain a certificate from UK-based Chartered Institute of Personnel and Development will be assessed. Successful candidates will finish a one-year training module, consisting of classroom and on-site activities.