Myriam Fares launches affordable fashion line

Myriam Fares.
Updated 08 May 2018
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Myriam Fares launches affordable fashion line

  • The “Queen of the Stage” has launched a collection with pocket-friendly brand Red Tag
  • The collection is feminine and a sure win for the summer months

DUBAI: Dubbed the “Queen of the Stage” by the Arab media, Lebanese superstar Myriam Fares has launched a collection with pocket-friendly brand Red Tag.
Fares, 34, made the announcement at an event in Dubai’s swanky Armani Prive club on Tuesday, and revealed why she partnered with the Gulf-based store on its summer 2018 line.
“This is a star wearing the same brand that is affordable for everyone to buy. This is a nice and affordable brand for every woman and young girl who wants to be fashionable,” Fares said, explaining the appeal of the budget-friendly collection.
Wearing Red Tag designs makes the international superstar feel “down to Earth,” she said, adding that “young women try to find clothes similar to the expensive pieces we stars usually wear. But today, this star is wearing clothes that those young ladies can afford — this is really valuable for me.”
Appealing to the young women in question is a major reason why Red Tag chose to approach Fares in the first place.
“Myriam is a hugely, hugely popular recording artist… and importantly to us as a brand, she is a huge style and fashion icon to her millions of followers,” COO of BMA International Group, the holding company behind Red Tag, David Pidgeon said at the event.
“Our customer is typically 15-35, she is focused on fashion, she wants good quality and she absolutely wants value for money. Myriam’s fan base is essentially the same — her fans are our customers.
“No matter how big a star you are, you have to stay in touch with your key fans and they are not all walking around in designer dresses. They want fashion, understand fashion and see fashion, but can’t afford to pay for it,” he added.
The collection is feminine and a sure win for the summer months, featuring pastel pink structured skirts, evening-ready burgundy dresses and sporty, striped trousers.
Considering curly haired Fares is a household name across the Middle East, it seems to make perfect sense that she should choose to launch a line with Red Tag, which currently has more than 160 fashion and lifestyle stores dotted around the region.
The singer, dancer and actress jetted into Dubai after a jaunt in Cyprus, where she performed a clutch of her most popular songs at a concert on April 28. Before that, she holidayed with her family in London, where she stayed at the Shangri-La Hotel and posted a flurry of photos of her time in the city.
In many of the photos, she can be seen posing in front of floor-to-ceiling windows that showcase the expansive British capital, including Tower Bridge and the River Thames.
Fares released her first album in 2003 and made her acting debut with TV soap opera “Itiham” in 2014. Later that year, she played the role of Tinkerbell in a musical version of Disney’s “Peter Pan” in the UAE.
The Lebanese powerhouse is married to American businessman Danny Mitri and has a son called Jayden, who was born in February 2016.
She isn’t, however, the only star to have launched a line with Red Tag. Lebanese singer, actress and model Cyrine Abdelnour has an eponymous Spring 2018 collection with the brand, featuring fun, flirty and affordable clothes in a soft pink color palette.
Abdelnour, whose first album “Leila Min Layali” was released in 2004, launched her latest collection in February, but has been working with Red Tag on sartorial tie-ups since 2015.


Gigi Hadid hits back at paparazzi ‘stalking’ as photographer threatens legal action

Updated 21 October 2018
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Gigi Hadid hits back at paparazzi ‘stalking’ as photographer threatens legal action

DUBAI: US-Palestinian celebrity model Gigi Hadid is hitting back at a paparazzo who she says threatened her with legal action over a photo she posted on Instagram.

The model took to the social media platform over the weekend to reveal that she is being “legally pursued” for reposting a street style photo taken by a paparazzo, a snap which she has since removed from her social media feed.

“The photo is by a paparazzi and is of me on the street outside an event last week,” the 23-year-old told her 43.8 million followers. “I posed/smiled for the photo because I understand that this is part of my job,” Hadid wrote.
“These people make money off us every day, legally stalking us day in, day out,” she continued.
“It is not spoken about enough the mental/emotional toll that this kind of pressure has on people, days I (and countless others) have stayed inside because I don’t want my photo taken or to have that attention/suffocation while just trying to live as normally as possible,” the model added.

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Hadid went on to reveal the dangerous position some paparazzi put celebrities in on a daily basis.
“They drive dangerously close and extremely recklessly; they put the general public in danger in pursuit of a photo (I and many people I know have gotten in car accidents in cabs/car services because of paparazzi) and it seems that they can never get enough,” she wrote.
In the post, Hadid wrote that she found the uncredited image on Twitter and reposted in on Instagram, adding that she “had no way of knowing which of the 15+ photographers outside that day took these exact photos.
“If the person had just commented on my photo I would have been happy to tag and give you credit,” she added.
“To the paparazzi, I understand that this is how you make your living, and I respect that this is something I must accept with my job. But there is a line. We are human beings, and sometimes it takes a lot of courage to engage with you because of the resentment I feel for the negative parts of these experiences.”
Hadid’s statement garnered support from celebrities and models alike, with reality star Khloe Kardashian sharing her own experience in the comments section.

“I was sued for hundreds of thousands for posting a picture of myself. I don’t understand how it’s right that they literally stalk us and taunt us and they are allowed to sue us for posting our own photo,” she wrote.

Kendall Jenner, Bella Hadid, Emily Ratajkowksi Candice Swanepoel and Olivia Culpo also left messages of support on the Instagram post, which had more than one million likes as of Sunday afternoon.