Saudi social media influencers shine at Cosmopolitan Middle East awards

Saudi-Lebanese social media star Alanoud Badr won big on the night. (Photo courtesy: Instagram)
Updated 09 May 2018

Saudi social media influencers shine at Cosmopolitan Middle East awards

CAIRO: Saudi social media stars dazzled at the very first Cosmopolitan Middle East Influencer Awards in Dubai, which celebrated the region’s most popular influencers.

Two Saudi social media stars were awarded at the event which took place on Monday night.

The awards recognized the Middle East’s best influencers, bloggers, vloggers and entrepreneurs, based on votes by 150,000 readers from the region.

Among the winners was Saudi-Lebanese social media star Alanoud Badr, aka Lady Fozaza, who won in the Best Fashion Influencer category. The well-heeled star has more than 600,000 followers across various social media platforms and inspires her audiences with her curated styles and self-designed clothing line.

Saudi Arabia-based influencer Yousef Sudais (@jo0sef) won the Best Travel Influencer award. He is a daring globe-trotter who travels the world entertaining his followers.

The awards also shortlisted Dubai-based fashion enthusiast and trend-setter Dana Hourani, along with Kuwaiti Fouz Al-Fahad, a beauty lover who regularly treats her followers to make-up tutorials.

Kuwaiti make-up artist and Instagram sensation Sondos Alqattan, who has grown to become one of the most regional hijab-wearing influencers, was also shortlisted for an award.

SemSem’s Ramadan line has a charitable twist

US-Somali model Halima Aden has worked with SemSem in the past.
Updated 22 May 2018

SemSem’s Ramadan line has a charitable twist

Famed French fashion designer Yves Saint Laurent once said that the city of Marrakesh taught him color. It seems that the Moroccan city has struck again, serving as the inspiration for SemSem’s bold Ramadan line this season.

With its mélange of cultural currents and cosmopolitan charge, the bustle of Marrakesh is manifest in SemSem’s red-based collection. A brassy fire-engine trench and gilded-blush maxi are among the highlights of the edit, available exclusively at luxury e-tailers The Modist and Ounass.

For those seeking bold, iftar-appropriate looks this season, SemSem’s berry-red jumpsuit or high-low hemmed jacquard top are both beautiful, souk-inspired statement pieces.  Floral prints appearing throughout the collection recall the Majorelle garden, Saint Laurent’s lush Marrakesh property. 

Separates, including tailored pants befitting the refined city-stroller, can be paired with the collection’s pleated tops or layered for dramatic effect. 

Self-consciously eschewing derivatives of slouched kaftans, the pieces all feature refined, structured cuts. True to the brand’s aesthetic, SemSem’s Ramadan collection is an unabashed ode to modern, metropolitan femininity.

 Founder Abeer Al-Otaiba, who originally hails from Egypt, says this year’s Ramadan edit was “deeply personal.

“I wanted it to be beautiful, impactful and reflective of my heritage,” Al-Otaiba said.  “I enjoy the sense of purpose Ramadan represents and I try to embrace all that it has to offer. Creating this collection is an extension of this time of introspection and celebration.”

A dedicated philanthropist with a degree in civil engineering and stints spent living across the Middle East, Europe and America, Al-Otaiba created SemSem in 2015 as a way to celebrate women and children across the globe. Bestowing the label with her daughter’s nickname, Al-Otaiba’s vision has allowed SemSem to mature in a few short years, emerging at the forefront of the luxury, ready-to-wear market.

With lines for both women and girls, the brand has become a favorite of multi-tasking mothers seeking balance and an elegant wardrobe with a charitable sense of purpose. Every season, Al-Otaiba teams up with a non-profit promoting the well-being of women and children. 

This year, 10 percent of the sales from the brand’s Ramadan collection sold at Ounass will go to causes supported by the Dubai Cares charity.

Previously, Al-Otaiba sought to raise awareness about maternal mortality rates and youth illiteracy, supporting organizations working across Africa to empower women and children. 

Insisting on the confluence of doing good and dressing well, SemSem has become a celebrity favorite, worn by conscientious Hollywood moms like Blake Lively and Kourtney Kardashian. 

Showing at Paris Fashion Week and regularly written up in Vogue, SemSem has brought a jet-set chic to mother-daughter wear. 

But the line’s ethos isn’t about red-carpet glitter. Encouraging mothers to instill a sense of global awareness and dedication to philanthropy in their daughters lies at the heart of SemSem’s mission. It’s a perfect conversation — and the perfect conversation-provoking ensembles— to have this Ramadan season.