Incentives for filming in Saudi Arabia announced at Cannes

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More details will be shared on the General Culture Authority's website within the next few weeks, including the criteria, guidelines for application and other issues. (Ammar Abd Rabbo / Arab News)
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Ahmad Al-Maziad, CEO of General Culture Authority of Saudi Arabia, announced a rebate program of a minimum of 35 per cent for foreign productions filming in Saudi Arabia. (Ammar Abd Rabbo / Arab News)
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Faisal Baltyuor, left, CEO of the Saudi Film Council, and Ahmad Al-Maziad, CEO of the General Culture Authority, at a press conference in Cannes announced that Saudi Arabia is “open for business” to the global film industry with a number of initiatives. (Ammar Abd Rabbo / Arab News)
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More details will be shared on the General Culture Authority's website within the next few weeks, including the criteria, guidelines for application and other issues. (Ammar Abd Rabbo / Arab News)
Updated 12 May 2018
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Incentives for filming in Saudi Arabia announced at Cannes

  • General Culture Authority will be “funding 50 per cent of all money spent on Saudi talent”
  • Details on partners and content guidelines will be announced in the coming weeks

CANNES: At a special VIP breakfast on the sidelines of the 71st Cannes Film Festival on Friday, Ahmad Al-Maziad, CEO of the General Culture Authority, announced that Saudi Arabia is “open for business” to the global film industry, with a number of initiatives to promote locations and develop talent, from funding to scholarships.

Al-Maziad announced a rebate program of at least 35 per cent for foreign productions filming in Saudi Arabia. “We’re developing guidelines on how to get even higher than 35 per cent. That will be for all spend used and consumed in Saudi Arabia,” said Maziad at a press conference held at the Carlton Hotel.

In addition, Maziad announced that the General Culture Authority will be “funding 50 per cent of all money spent on Saudi talent.” This offer, which will apply to Saudis employed on productions in the Kingdom, will also be offered as a rebate, and is designed to incentivize using local crews, which will help develop Saudi Arabia’s domestic talent pool.

“We believe the combination of the two make us the most attractive incentive program in the world,” said Maziad. “This extends from film to documentaries, animation, scripted programs and much more. Putting a handsome rebate on local talent is about developing the local talent in Saudi. We believe that the more local talent used with global film crews will help them develop faster. We’re welcoming the best in the world to come shoot in Saudi, which will expedite the use of local talent beyond what we have today.”

According to Maziad, the rebate program will drive greater visibility of the country as Saudi Arabian locations are featured in films and TV programs, which will in turn further attract international productions and impact the country’s developing tourism sector.

“As in-country spend grows, it is expected to have a follow-on effect on industry infrastructure development such as studios and service providers, including hotels and accommodation, catering, transportation and other support services,” the General Culture Authority said in a statement.

Maziad promised that more details will be shared on the General Culture Authority’s website within the next few weeks, including the criteria, guidelines for application and other issues. It will also develop training programs, in conjunction with the University of Southern California, the Studio School and Film Independent in the United States, and La Femis and Les Gobelins in France.

In 2018, trainings and multi-week summer camps will take place in Saudi Arabia, Los Angeles and Paris through these education partners, covering the full spectrum of skills required for film production, including directing, editing, screenwriting, sound design, VR/AR and 2D/3D animation.

“Details will be shared on our website in the next few weeks. The criteria, the application, everything will be shared. This is one aspect that aims to attract international filmmaking to come to Saudi.”

Maziad also announced a national grant program “aimed at developing Saudi talent to help them produce movies in Saudi.” The program will be open to KSA nationals who produce or post-produce content in the Kingdom and meet eligibility criteria, the details of which “will be shared shortly on our website,” Maziad said.

Details on partners and content guidelines will also be announced in the coming weeks, Maziad promised. “Every country has its own content guidelines. We're developing a content guideline and it will be shared. We're developing based on what will be acceptable in the society. Already there are women wearing western dresses within Saudi. In terms of censorship and content guidelines, we will also be publishing them within the next few weeks. 

“The guidelines are derived from what is accepted in the society. The content guidelines are also evolving guidelines: they are not stagnant. They will evolve as the society changes and evolves. What was not accepted two years ago is accepted now.”

Speaking to Arab News after the announcement, Saudi filmmaker Hajar Alnaim was most excited about the 50 per cent rebate for hiring Saudi nationals. “This is what we need,” she said. “I believe that education is really essential to follow up with the local talent, to make better content, but working on sets is the most beneficial way to educate. When you do that, you’re not only getting education, you’re not only getting experience, you’re getting inspired. You’re learning the process.

“We have directors, great cinematographers, and more. We have great talent already, but for the upcoming generation, you need them to step up the ladder,” she said.

“I really think that the Saudi Film Council and the General Culture Authority—their objective is to invest in their talent, and that makes me happy. They are putting their local talent as their main priority, and that is exactly what we need as Saudis. We have great talent, and we need to show the world our talent, and our great stories too,” Alnaim continued, noting that it is her dream to shadow a filmmaker such as David Fincher or David Lynch on a Saudi Arabian co-production. Alnaim also hopes that she and her peers will be able to show their feature films in Saudi Arabian cinemas.

“The announcement was very progressive and very unique,” added Dr. Mohamed Ghazala, chair of the visual and digital production department at Effat University in Jeddah. “So far I have never seen an offer like this from another country, to provide this kind of support. For investors from around the world to come and get a minimum of 35 per cent for shooting inside the country—this will encourage many big players in cinema to come and to take advantage of this opportunity, and ultimately support Saudi film.”

Ghazala also believes that future Saudi Arabian productions and international co-productions will help change the world’s view of Saudi Arabia and educate the international community with more empowering depictions of Saudi Arabians, as well as all the region’s Muslims and Arabs.


Jessica Kahawaty scores big with new Inter Milan campaign

Jessica Kahawaty released her latest campaign with Inter Milan. (AFP)
Updated 17 July 2019
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Jessica Kahawaty scores big with new Inter Milan campaign

DUBAI: Lebanese-Australian model and influencer Jessica Kahawaty unveiled her latest ad campaign this week — a gritty new video for Italian football team Inter Milan.

The clip, which Kahawaty and Inter shared on their Instagram pages, features various dedicated professionals, from a dancer to a kitesurfer, refining their craft through sheer hard work.

“Whatever they say/ don’t bother trying. Triers can quit/ while I’m here, flying,” a male voice says in the video, before adding, “I’ve failed without guard/ I’ve fallen hard. I’ve been so wrong/ And that made me strong.”

The camera then pans to Kahawaty, wearing the club’s signature black-and-blue striped kit, who seems to be standing in a cavernous tunnel, as she says, “But this is not for everyone.”

 

 

The model took to Instagram to share the clip, captioning the post: “Proud to reveal my international campaign for @inter football team” in English, Italian and Arabic.

She stars alongside Chinese contemporary dancer Duan Jingting, the former Shanghai Ballet dancer who shot to fame on “So You Think You Can Dance China” and Airton Cozzolino, a champion kitesurfer.

For her part, Kahawaty studied business, finance and law in Sydney and then made a move into modelling and event hosting. The social media influencer, with 846,000 followers on Instagram, is also keen supporter of a number of humanitarian causes, including UNICEF and the United Nations High Commissioner for Refugees (UNHCR).

Last year, fashion house Louis Vuitton selected Kahawaty to work with UNICEF at the Za’atari refugee camp in Jordan to help children affected by the Syrian crisis, which has seen millions of people displaced.

The multi-talented celebrity also gave a talk at the TEDxSciencesPo event in Paris in April 2018.

The conference, according to a press release, brought together influencers “who work toward breaking the wall between the East and the West” and aims to “provide an essential bridge, to fuse the gap between rising trends of neo-conservatism predominant in the South of France and the cultural diversity that characterizes the Arab world.”