DUBAI: Beautyworld Middle East just wrapped up another edition in Dubai, but not before international brands launched a bevy of brand new products at the event.
Swiss Premium Cosmetics
The Switzerland-based brand launched its Elline Treasures of Youth collection, featuring halal-certified anti-aging eye serums, cleansers, tonics, masks and day creams. The products use a combination of gold crystals, moisturizing hyaluronic acid, pure glacier water and rejuvenating edelweiss extract.
Korean brand G&J launched a home device called the Sollume Esthé LED Real Mask to allow customers to receive skin treatment in their own homes. The device uses LED wave-lengths to make skin appear smoother and younger.
A leading manufacturer and distributor of hair products across the Middle East and North Africa, Eideal unveiled The Circle Chronicles, a selection of hair and scalp masks, extreme hair repair masks and hair recovery masks.
The US-based brand showcased the X Tai Chi Scissors, which organizers described as a “breakthrough” product that will change the way hair is cut and styled.
The Italian manufacturer of natural and organic cosmetics unveiled its Blue Defense Face Line and Solar Tea Sun Protection cream. The product is made specifically for mature skin and helps to combat signs of aging.
From the UAE to the world, the homegrown brand launched two collections of niche perfumes that pay tribute to Emirati culture and traditions.