Net-a-Porter promises same day delivery service for UAE next year

Alison Loehnis. (Photo courtesy: Net-a-Porter)
Updated 14 May 2018
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Net-a-Porter promises same day delivery service for UAE next year

DUBAI: Alison Loehnis, president of the world’s leading fashion e-commerce platforms, Net-a-Porter and Mr.Porter, delivered a keynote speech at last week’s Arab Luxury World in Dubai, revealing some of the company’s plans for, and insights into, the Middle East.

To better serve the UAE’s fashionistas, Loehnis announced, the company will launch its classy same-day delivery service (first launched in London) in Dubai next year.

She also broke out some interesting facts about how men and women shop for fashion: “A woman’s going on vacation. She opens up her closet and what does she see? Nothing,” Loehnis said. “Nothing at all. So she goes shopping because she wants things and she has nothing.

“Men open their closet and they see blue shirts. So what do they go looking for when they go shopping? More blue shirts,” she continued. “Women shop for what they don’t have. Men shop for what they already own.”

She allowed this was a “sweeping generalization,” but said it was backed up by her platforms’ data.

The Middle East, she revealed, is a crucial market for both the women’s platform, Net-a-Porter, and the men’s. The Gulf market, she said, is full of early adopters who are constantly on the lookout for new styles. It’s also one of the company’s biggest markets for what it calls “EIPs” (Extremely Important People) — its most engaged and discerning customers. Globally, EIPs represent around three percent of the company’s customer base and 40 percent of its revenue. In the Middle East, 12 percent of customers are EIPs.

“Our GCC customer is slightly younger than our average customer, and spends more than twice that of our average customer,” she said, adding that the top brands for regional consumers — both male and female — include Fendi, Chloé, Oscar de la Renta, Gucci, Loro Piana, and Tom Ford.

GCC women, she explained, like to get dressed up. But they do so in different ways from country to country. “Emirati women love dresses, they love Oscar and Gucci. In Kuwait, they’re a little more trend-driven, and they love embellishment. In Saudi, they love glamor, and — in particular — jewelry; yellow gold and diamonds.”


The Six: Louvre Abu Dhabi set to host ‘Big in Japan’ weekend

The Louvre Abu Dhabi. (Shutterstock)
Updated 21 October 2018
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The Six: Louvre Abu Dhabi set to host ‘Big in Japan’ weekend

DUBAI: The Louvre Abu Dhabi is set to host a “Big in Japan” weekend from Oct. 25 – 27, featuring a range of activities inspired by the ongoing “Japanese Connections: The Birth of Modern Décor” exhibition.
Innovative music
On Thursday, Japanese Turntable Symphonograph Orchestra will reconstruct classical music by spinning vinyl records, using turntables and mixers as their instruments of choice.
Spoken word
On Friday, award-winning Emirati spoken-word artist Afra Atiq will perform a poem inspired by the artworks in the “Japanese Connections” exhibition space.
Homemade cartoon
“Emara,” a series featuring a hijab-wearing crime fighter, will be screened on Friday, followed by a discussion with voiceover artist Maryam Al-Atouly.

(Image supplied)


Mural magic
On Friday, visitors can enjoy the big reveal of the first-time collaboration between Abu Dhabi-based students and renowned street artist Myneandyours as they add the final strokes to their murals.
Anime screening
Fan favorite “Big Hero 6” will be screened on Saturday. The comedy-adventure, which has some seriously emotional moments, tells the story of the bond between an inflatable robot and a boy.
A Japanese tale
Set to be screened on Saturday, “The Tale of Princess Kaguya” tells the story of a bamboo cutter who finds a miniature girl and raises her as his daughter.