Huda Al-Nuaimi’s Ramadan edit is giving us real nautical vibes

Huda Al-Nuaimi is known for cool, comfortable clothing. (Photo supplied)
Updated 21 May 2018
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Huda Al-Nuaimi’s Ramadan edit is giving us real nautical vibes

  • The capsule collection focuses on paisley prints in playful shapes
  • The outfits are ideal for iftar and suhoor gatherings

DUBAI: This Ramadan, Huda Al-Nuaimi, the designer behind the eponymous Emirati contemporary label, has launched a holiday/Ramadan edit, and “summer” is clearly the theme of the day.

Featuring a complimentary color palette of fire engine red, seafoam white and cobalt blue — not to mention the stunning backdrop of the sea in the collection’s look book photographs — the Holiday Collection is all about how rising summer temperatures call “for print and texture to warm up your wardrobe.”


The label notes that the capsule collection focuses on “paisley prints in playful shapes, with bell or flounce sleeves (and) Chikan embroidery (a traditional embroidery style from Lucknow, India) with accentuated shoulders and button details.”

 


The dresses and abayas are gorgeous. We’re huge fans of the nautical striped dress, which the designer advises to wear with trainers during the day or heels in the evening. We’re also loving the hand-beaded, striped linen abaya-overcoat style outfit, complete with 1990s rendition earrings.
As with any of her collections, women should not be afraid to accessorize.

“I truly believe accessories make an outfit,” Al-Nuaimi — who studied at the London College of Fashion — told Emirates Woman magazine. “It is the piece that takes a look from simple to fun, from day to evening, or from casual to polished. It’s key to get the right balance and know how and when to accessorize.”

Almost every piece in the collection works as a wardrobe staple and can be re-worn again and again, so whatever you decide to invest in will probably come in handy for the rest of the summer season. The blue-and-white printed kaftan and drop shoulder red-and white dress are both particularly handy, even beyond Ramadan. Both flowy, loose dresses are slightly fitted at the waist, boast V-shaped necklines and feature hemlines that end just above the ankle, making them perfect for summer travels and evening iftar gatherings.

 

 


Al-Nuaimi is one of the few UAE-born brands to impress international buyers so much that it secured a partnership with a global e-retailer MatchesFashion.com, after the website’s co-founder complimented the designer on her handbag.

She recalls the incident in a conversation with Vogue Arabia, saying: “I was at a MatchesFashion.com event where I met (co-founder) Ruth Chapman, who told me, ‘I love your bag.’ It was my own design and featured embellished pins. She gave me her business card. I gave her a call and she told me that she really liked the concept. That’s when I thought to myself, ‘How can I get them to her?’”
Securing a spot on one if the world’s leading e-retail websites isn’t bad for a brand that was established in 2016.

 

 


From genetics to fashion design, glamor is in Fidda Al-Marzouqi’s genes

A gown designed by Cabochon’s Fidda Al-Marzouqi.(Supplied)
Updated 18 October 2018
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From genetics to fashion design, glamor is in Fidda Al-Marzouqi’s genes

  • Fidda Al-Marzouqi talks about her label Cabochon
  • The label is known for its elegant evening gowns and fitted looks

DUBAI: She may have studied genetics and public health, but Fidda Al-Marzouqi has found success in a decidedly more creative field in her home town of Abu Dhabi.

The designer and founder of fashion atelier Cabochon spoke to Arab News about her personal style and the challenges she faced while making the transition to the studio.

“I’ve always loved anything to do with design and I’ve also always loved fashion, dressing myself up,” she said, explaining why she chose to test the waters of sartorial design while maintaining her day job as a senior health officer.

“A lot of people would always ask for my advice on how to style a certain look and my friends encouraged that, because I have natural flair — it’s not something I studied — I should pursue it.”

So, Al-Marzouqi hired a team of master cutters, tailors and hand embroiders and set up the brand Cabochon in 2016.

Named after a gemstone that has been shaped and polished as opposed to faceted, the label is known for its elegant evening gowns and fitted looks.

“It’s all about femininity. I love history, I love all aspects of design, traveling inspires me,” Al-Marzouqi said of her creative process.

However, inspiration and a knack for design will only take you so far in a notoriously competitive industry.

“If you have natural flair at designing or creating a look, there’s the other technical stuff that you’re not aware of like running a team of staff, the facts and figures — that was the challenging part,” the designer said, referring to the obstacles she has faced on her journey so far.

But she learnt the ropes and now oversees all aspects of research, design and production and is particularly keen to ensure the women she dresses have the “full Cabochon experience,” including “the attention, the care (and) the fit.

“I create and I design, but obviously every woman has a certain style so you respect the personality that comes in — her style, the shape of her body, her attitude, what she likes and, accordingly, you get inspired as a designer.”