Saudi annual event 'Ayam Zaman' teaches younger generation the customs and traditions of days gone by

Ayam Zaman is an annual event that creates the old Ramadan atmosphere through the design of the place and the food and art exhibition. AN photo by Iqbal Hossain
Updated 22 May 2018
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Saudi annual event 'Ayam Zaman' teaches younger generation the customs and traditions of days gone by

  • Ayam Zaman, or “Old Days,” is an annual event that is usually held during the holy month
  • The event is sponsored by many companies such as STC, PEPSE, and Al-Faridah Hall

RIYADH: Parents always talk about the old days, and how “old is gold.” They start their conversations with the phrase “Back in the old
days …”

Today we get to live these old days in the Ayam Zaman’s event, held in Al-Faredah Hall in Riyadh from May 19-22.  The event started on the third day of Ramadan, and is one of the many events happening during the holy month.
Ayam Zaman is a place where the older generation can retrieve their memories and the younger generation can enjoy the customs and traditions in their original form but in a modern way.
Ayam Zaman, or “Old Days,” is an annual event that is usually held during the holy month, creating the old Ramadan atmosphere through the design of the place, the food, art exhibition and Ramadan products such as clothes, fragrance perfume and accessories.  It also holds the classic cinema for the first time in Saudi Arabia. It is a social development entertainment event that brings together heritage and modern innovations to support Saudi sm all enterprises through the booths represented there.

 

A young participant called Noura Alkhalel, a pharmacy student who is also an artist, told Arab News about her company “Adaptive Pieces” and how she and her sister came up with the concept to serve a younger audience. She said: “The idea of the company is to sell unique art pieces for everyone, especially the younger audience who cannot afford to buy art at their original prices.”  Asked how she ended up in Ayam Zaman, she said; “The Ayam Zaman event found us. No matter how many times Ayam Zaman do events, I’m pretty sure we will be part of it because it’s how we launched ourselves and we feel very grateful to it.”   
Ibrahim Al-Juwar, an architect at Clear Spectra, one of the “mindmakers” of this event, told Arab news: “The event’s idea is to tell the story of our lives today by bringing back our old culture and traditions, and that is how it is reflected through the designs of the booths and the outdoor settings.”
He said: “The event will be a great place for the family to chill and entertain themselves, watching live performances and allowing themselves to participate in Ramadan games.”
The event is sponsored by many companies such as STC, PEPSE, and Al-Faridah Hall. STC’s booth had a children’s arts section where they can express their artistic talents.
The concept of Garge’aan is strongly emphasized during the event with children roaming around the hall singing songs and collecting sweets and candy.
There is a separate zone for children to play in and have fun. The children’s zone includes bouncing castles, arcade games and entertainment shows.
Ibrahim said: “The kids’ zone is a little separated from the adults’ sections so that the parents can enjoy themselves.”  
The event is created by a Saudi group, who worked hard on designing and shaping the identity of the event to make it a reality. Many talented female designers also participated in the event.  Ibrahim told Arab News that there will be more events, especially during Eid and for the national day.

FASTFACTS

The event is created by a Saudi group, who worked hard on designing and shaping the identity of the event to make it a reality.


MiSK, Qiddiya team up for internship program 

Updated 25 March 2019
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MiSK, Qiddiya team up for internship program 

  • Interns will work on entertainment mega-project
  • Program open to university seniors and new graduates

RIYADH: A new internship program for young Saudis has been launched in the Kingdom, following a partnership between Misk Foundation and the Qiddiya Investment Company (QIC).

The program runs from June 16 to Aug. 31, 2019, and provides an opportunity for university seniors and recent graduates to be part of Qiddiya, an entertainment mega-project located 40 minutes from Riyadh.

Interns will have the chance to work at Qiddiya’s corporate offices alongside professionals from around the world and will be placed across 12 departments.

They will learn and develop skills that are required to succeed in their professional lives.

They will also gain exposure to QIC’s culture and learn from executives with over 20 years of experience across several sectors. 

QIC CEO Mike Reininger said: “We are contributing directly to the Saudi Vision (2030 reform plan) by creating a richer lifestyle for Saudi citizens while spurring innovation in the creative, hospitality and entertainment sectors. This unique opportunity allows students and fresh graduates to experience what it takes to be part of the change in Saudi by giving them the chance to work alongside a group of both local and international seasoned professionals. Thanks to this partnership with MiSK, we will be training the next generation of industry leaders.” 

Application to the program is open for those with fewer than two years of professional experience. Candidates must show strong academic credentials and submit a short video as part of their application.

King Salman led the Qiddiya ground-breaking ceremony in front of a global audience last April.

The project is aimed at helping to stem the $30 billion a year which Saudis currently spend abroad on tourism, and has the backing of the Kingdom’s Public Investment Fund.

It targets local, regional and international tourists and will be Saudi Arabia’s preeminent entertainment, sports and cultural destination.

It is expected to be the world’s largest entertainment city by 2030, with a total area of 334 square kilometers, surpassing Walt Disney World in Florida, which is only 110 sq. km.