SemSem’s Ramadan line has a charitable twist

1 / 2
2 / 2
Updated 22 May 2018
0

SemSem’s Ramadan line has a charitable twist

Famed French fashion designer Yves Saint Laurent once said that the city of Marrakesh taught him color. It seems that the Moroccan city has struck again, serving as the inspiration for SemSem’s bold Ramadan line this season.

With its mélange of cultural currents and cosmopolitan charge, the bustle of Marrakesh is manifest in SemSem’s red-based collection. A brassy fire-engine trench and gilded-blush maxi are among the highlights of the edit, available exclusively at luxury e-tailers The Modist and Ounass.

For those seeking bold, iftar-appropriate looks this season, SemSem’s berry-red jumpsuit or high-low hemmed jacquard top are both beautiful, souk-inspired statement pieces.  Floral prints appearing throughout the collection recall the Majorelle garden, Saint Laurent’s lush Marrakesh property. 

Separates, including tailored pants befitting the refined city-stroller, can be paired with the collection’s pleated tops or layered for dramatic effect. 

Self-consciously eschewing derivatives of slouched kaftans, the pieces all feature refined, structured cuts. True to the brand’s aesthetic, SemSem’s Ramadan collection is an unabashed ode to modern, metropolitan femininity.

 Founder Abeer Al-Otaiba, who originally hails from Egypt, says this year’s Ramadan edit was “deeply personal.

“I wanted it to be beautiful, impactful and reflective of my heritage,” Al-Otaiba said.  “I enjoy the sense of purpose Ramadan represents and I try to embrace all that it has to offer. Creating this collection is an extension of this time of introspection and celebration.”

A dedicated philanthropist with a degree in civil engineering and stints spent living across the Middle East, Europe and America, Al-Otaiba created SemSem in 2015 as a way to celebrate women and children across the globe. Bestowing the label with her daughter’s nickname, Al-Otaiba’s vision has allowed SemSem to mature in a few short years, emerging at the forefront of the luxury, ready-to-wear market.

With lines for both women and girls, the brand has become a favorite of multi-tasking mothers seeking balance and an elegant wardrobe with a charitable sense of purpose. Every season, Al-Otaiba teams up with a non-profit promoting the well-being of women and children. 

This year, 10 percent of the sales from the brand’s Ramadan collection sold at Ounass will go to causes supported by the Dubai Cares charity.

Previously, Al-Otaiba sought to raise awareness about maternal mortality rates and youth illiteracy, supporting organizations working across Africa to empower women and children. 

Insisting on the confluence of doing good and dressing well, SemSem has become a celebrity favorite, worn by conscientious Hollywood moms like Blake Lively and Kourtney Kardashian. 

Showing at Paris Fashion Week and regularly written up in Vogue, SemSem has brought a jet-set chic to mother-daughter wear. 

But the line’s ethos isn’t about red-carpet glitter. Encouraging mothers to instill a sense of global awareness and dedication to philanthropy in their daughters lies at the heart of SemSem’s mission. It’s a perfect conversation — and the perfect conversation-provoking ensembles— to have this Ramadan season.


Destiny’s designers: Kelly Rowland, Beyoncé don Arab gowns at charity event

Kelly Rowland wearing Yousef Al-Jasmi. (AFP)
Updated 15 October 2018
0

Destiny’s designers: Kelly Rowland, Beyoncé don Arab gowns at charity event

DUBAI: Kelly Rowland and Beyoncé both chose Middle East-based designers for their trip down the red carpet at a charity event last week.

The superstars attended the City of Hope Gala in Santa Monica, California, wearing floor-length gowns by designers from Kuwait and Lebanon.

For her part, Rowland chose a glittering, rose gold gown by Kuwaiti designer Yousef Al-Jasmi, with a high collar and slit at the back. She accented the figure-hugging dress with a pair of dazzling earrings and slicked-back hair.

Meanwhile, Beyoncé chose a black velvet jacket by Lebanese label Elie Saab. The belted piece featured embellishments on the shoulder and a plunging neckline and is from the label’s Autumn/Winter 2016 collection.

Beyoncé paid homage to a high-profile music executive being honored at a charity event to raise money for cancer research, The Associated Press reported.

The singer’s vocals soared as she performed three ballads including her 2009 smash hit “Halo” and “Ava Maria” after saluting the character of Warner/Chappell Music Publishing CEO Jon Platt at the City of Hope gala near Los Angeles on Thursday night. She took the stage following her husband, Jay Z, who presented Platt with the Spirit of Life award during a charity event that raised more than $6 million.

“Most people lead with their ego, but you lead with your heart,” Beyoncé said Platt, who will soon be leaving his position at Warner/Chappell to take on the top role at Sony/ATV, the top publishing company in the music business.

“You have touched so many lives, mine included,” she added.

Jay Z called Platt the “Obama of the music industry.” The music executive is known for signing publishing deals with Jay Z, Usher, Kanye West and Snoop Dogg. His roster of songwriters at Warner/Chappell includes Lil Wayne, Bruno Mars and Timbaland.

Both Beyoncé and Jay Z appeared at the black-tie charity event after the couple wrapped up their On The Run II tour about a week ago.

“I can’t think of anyone more deserving of this award than my brother, Jon Platt,” Jay Z told more than 1,000 attendees. “He’s known as ‘Big Jon’ and he has a beautiful soul.”

City of Hope is a treatment center for cancer, diabetes and other life-threatening diseases as the Music, Film and Entertainment Industry Group has raised more than $118 million in 45 years. The award is the group’s highest honor recognizing those that have helped further music, film and entertainment.

Previous Spirit of Life award recipients include Quincy Jones, Clive Davis, Irving Azoff and Mo Ostin.

Music mogul Diddy, singer Usher, former NBA player Chauncey Billups and some of Platt’s family members took part in a video dedicated to the music executive. Platt’s oldest son, Jonathan Platt, was diagnosed with diabetes.