SemSem’s Ramadan line has a charitable twist

US-Somali model Halima Aden has worked with SemSem in the past. (Supplied)
Updated 22 May 2018
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SemSem’s Ramadan line has a charitable twist

LONDON: Famed French fashion designer Yves Saint Laurent once said that the city of Marrakesh taught him color. It seems that the Moroccan city has struck again, serving as the inspiration for SemSem’s bold Ramadan line this season.

With its mélange of cultural currents and cosmopolitan charge, the bustle of Marrakesh is manifest in SemSem’s red-based collection. A brassy fire-engine trench and gilded-blush maxi are among the highlights of the edit, available exclusively at luxury e-tailers The Modist and Ounass.

For those seeking bold, iftar-appropriate looks this season, SemSem’s berry-red jumpsuit or high-low hemmed jacquard top are both beautiful, souk-inspired statement pieces.  Floral prints appearing throughout the collection recall the Majorelle garden, Saint Laurent’s lush Marrakesh property. Separates, including tailored pants befitting the refined city-stroller, can be paired with the collection’s pleated tops or layered for dramatic effect. 

Self-consciously eschewing derivatives of slouched kaftans, the pieces all feature refined, structured cuts. True to the brand’s aesthetic, SemSem’s Ramadan collection is an unabashed ode to modern, metropolitan femininity.

Founder Abeer Al-Otaiba, who originally hails from Egypt, says this year’s Ramadan edit was “deeply personal.

“I wanted it to be beautiful, impactful and reflective of my heritage,” Al-Otaiba said.  “I enjoy the sense of purpose Ramadan represents and I try to embrace all that it has to offer. Creating this collection is an extension of this time of introspection and celebration.”

A dedicated philanthropist with a degree in civil engineering and stints spent living across the Middle East, Europe and America, Al-Otaiba created SemSem in 2015 as a way to celebrate women and children across the globe. Bestowing the label with her daughter’s nickname, Al-Otaiba’s vision has allowed SemSem to mature in a few short years, emerging at the forefront of the luxury, ready-to-wear market.

With lines for both women and girls, the brand has become a favorite of multi-tasking mothers seeking balance and an elegant wardrobe with a charitable sense of purpose. Every season, Al-Otaiba teams up with a non-profit promoting the well-being of women and children. This year, 10 percent of the sales from the brand’s Ramadan collection sold at Ounass will go to causes supported by the Dubai Cares charity.

Previously, Al-Otaiba sought to raise awareness about maternal mortality rates and youth illiteracy, supporting organizations working across Africa to empower women and children. 

Insisting on the confluence of doing good and dressing well, SemSem has become a celebrity favorite, worn by conscientious Hollywood moms like Blake Lively and Kourtney Kardashian. Showing at Paris Fashion Week and regularly written up in Vogue, SemSem has brought a jet-set chic to mother-daughter wear. 

But the line’s ethos isn’t about red-carpet glitter. Encouraging mothers to instill a sense of global awareness and dedication to philanthropy in their daughters lies at the heart of the SemSem’s mission. It’s a perfect conversation — and the perfect conversation-provoking ensembles— to have this Ramadan season.


Human diet causing ‘catastrophic’ damage to planet: study

Updated 33 min 56 sec ago
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Human diet causing ‘catastrophic’ damage to planet: study

PARIS: The way humanity produces and eats food must radically change to avoid millions of deaths and “catastrophic” damage to the planet, according to a landmark study published Thursday.
The key to both goals is a dramatic shift in the global diet — roughly half as much sugar and red meat, and twice as many vegetables, fruits and nuts, a consortium of three dozen researchers concluded in The Lancet, a medical journal.
“We are in a catastrophic situation,” co-author Tim Lang, a professor at the University of London and policy lead for the EAT-Lancet Commission that compiled the 50-page study, told AFP.
Currently, nearly a billion people are hungry and another two billion are eating too much of the wrong foods, causing epidemics of obesity, heart disease and diabetes.
Unhealthy diets account for up to 11 million avoidable premature deaths every year, according to the most recent Global Disease Burden report.
At the same time the global food system is the single largest emitter of greenhouse gases, the biggest driver of biodiversity loss, and the main cause of deadly algae blooms along coasts and inland waterways.
Agriculture — which has transformed nearly half the planet’s land surface — also uses up about 70 percent of the global fresh water supply.
“To have any chance of feeding 10 billion people in 2050 within planetary boundaries” — the limits on Earth’s capacity to absorb human activity — “we must adopt a healthy diet, slash food waste, and invest in technologies that reduce environmental impacts,” said co-author Johan Rockstrom, director of the Potsdam Institute for Climate Change Impact Research.

“The great food transformation”
“It is doable but it will take nothing less than global agricultural revolution,” he told AFP.
The cornerstone of “the great food transformation” called for in the study is a template human diet of about 2500 calories per day.
“We are not saying everyone has to eat in the same way,” Lang said by phone. “But broadly — especially in the rich world — it means a reduction of meat and dairy, and a major increase in plant consumption.”
The diet allows for about seven grams (a quarter of an ounce) of red meat per day, and up to 14. A typical hamburger patty, by comparison, is 125 to 150 grams.
For most rich nations, and many emerging ones such as China and Brazil, this would represent a drastic five-to-ten-fold reduction.
Beef is the main culprit.
Not only do cattle pass massive quantities of planet-warming methane, huge swathes of carbon-absorbing forests — mostly in Brazil — are cut down every year to make room for them.
“For climate, we know that coal is the low-hanging fruit, the dirtiest of fossil fuels,” said Rockstrom. “On the food side, the equivalent is grain-fed beef.”
It takes at least five kilos of grain to produce a kilo of meat.
And once that steak or lamb chop hits the plate, about 30 percent will wind up in the garbage bin.
Dairy is also limited to about one cup (250 grams) of whole milk — or its equivalent in cheese or yoghurt — per day, and only one or two eggs per week.

“Eat more legumes and veggies”
At the same time, the diet calls for a more than 100 percent increase in legumes such as peas and lentils, along with vegetables, fruits and nuts.
Grains are considered to be less healthy sources of nutrients.
“We can no longer feed our population a healthy diet while balancing planetary resources,” said The Lancet editor-in-chief Richard Horton.
“For the first time in 200,000 years of human history, we are severely out of sync with the planet and Nature.”
The report drew heavy fire from the livestock and dairy industry, and some experts.
“It goes to the extreme to create maximum attention, but we must be more responsible when making serious dietary recommendation,” said Alexander Anton, secretary general of the European Dairy Association, noting that dairy products are “packed” with nutrients and vitamins.
Christopher Snowdon of the Institute of Economic Affairs in London said the report “reveals the full agenda of nanny-state campaigners.”
“We expected these attacks,” said Lang. But the same food companies pushing back against these findings realize that they may not have a future if they don’t adapt,” he said.
“The question is: does this come by crisis, or do we start planning for it now.”
Some multinationals responded positively, if cautiously, to the study.
“We need governments to help accelerate the change by aligning national dietary guidelines with healthy and sustainable requirements, and repurposing agricultural subsidies,” the World Business Council for Sustainable Development said in a statement.