New Camry Hybrid debuts in KSA

The new Camry Hybrid ‎does not require special fuel yet drives like any other conventional car.
Updated 28 May 2018
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New Camry Hybrid debuts in KSA

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has launched the new Camry Hybrid in the Saudi market.
The Camry Hybrid exemplifies Abdul Latif Jameel’s “commitment to providing environmentally friendly vehicles, while offering guests the opportunity to experience the power and pleasure of sustainable mobility through cutting-edge technology and an engaging driving experience,” according to a press release.
The vehicle provides a comfortable and stable ride with superior handling characteristics, thanks to Toyota’s New Global Architecture (TNGA) platform, which represents an entirely new strategy to the way the company designs, engineers, and packages its vehicles.
The model can be driven under electrical power with zero-fuel consumption and carbon emissions, or with a combination of a petrol engine and two electric motors depending on vehicle speed and driving behavior. The batteries in the hybrid electric drivetrain are automatically charged by either the petrol engine or when braking and decelerating, eliminating the need to plug for recharge. Furthermore, the new Camry Hybrid ‎does not require special fuel yet drives like any other conventional car.
Mazin Jameel, director of marketing at Abdul Latif Jameel Motors, said: “We are excited to launch the all-new Toyota Camry Hybrid to build on the success the Camry already enjoys in the Kingdom. With its stirring driving performance and state-of-the-art hybrid technology, the all-new Camry Hybrid creates a whole new value proposition, while ensuring seamless fun and excitement for driver and passengers alike without compromising on its environmental credentials.”
Jameel added: “Toyota has been pioneering hybrid electric technology for more than 20 years and delivers not only great fuel efficiency and low carbon emissions but also provides a smooth, comfortable, and engaging driving experience. We extend our deepest gratitude to our guests in the Kingdom for their continued support, which inspires us to excel and launch cars that exceed their expectations.”


Saudi teams shine in Schneider Electric’s competition

Updated 20 August 2018
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Saudi teams shine in Schneider Electric’s competition

Schneider Electric, a global leader in digital transformation of energy management and automation operating in more than 100 countries, has announced the qualification of four teams from Saudi Arabia out of 10 teams from the Middle East and Africa for the final round of the 2018 Go Green in the City competition, which brings together college students from all corners of the world.
Marketing Excellence Director of the Middle East and Africa at Schneider Electric, Nora Al-Shiha, said that the achievement of the qualified teams from Saudi Arabia and the Middle East represents an advancement in the perceptions of college graduates toward environmental sustainability. She said it confirms the interactive ability of female Saudi graduates to work in teams that care about environmental safety and implement creative projects that promote the value of green initiatives in developed communities.
Al-Shiha noted that the participation of the Saudi teams is consistent with Schneider Electric’s objectives, as the Go Green in the City competition supports the use of creative ideas and the utilization of human resources to find solutions for smart cities and the economics of a green, sustainable environment.
According to Al-Shiha, the qualified teams will acquire training, guidance and early career counseling, which will shed light on young national talents and give them the opportunity to prove their abilities. The competition will grant the winners a variety of sponsorship, networking, and travel prospects, as well as job opportunities at Schneider Electric.
She added that in its eighth year, the global competition has become a major event for many educational institutions and college students around the world. Go Green in the City comes within the framework of Schneider Electric’s efforts to raise the levels of innovation and creativity among young men and women around the world, revolutionize new methods for handling different challenges, and reach solutions that make our planet more vital and sustainable.
The competition also aims to activate Schneider Electric’s contribution to the development boom sought by the Kingdom’s leadership, in addition to fulfilling the objectives of the National Transformation Program in accordance with the ambitious Vision 2030.
Raghad Al-Sulami, who is a member of the “Touk” team, praised Schneider Electric for giving her the chance to become a part of this global event, and for encouraging the four teams to showcase their creative skills. She pointed out that the chance of her team winning the grand prize is promising as they currently hold second place in the Middle East and North Africa.
Schneider Electric’s approach is in line with the aspirations of the Kingdom’s leadership to support Saudi women and empower them in all fields. The Saudi woman has become an active component alongside the Saudi man, now contributing to all types of businesses and events in the Kingdom.