New Camry Hybrid debuts in KSA

The new Camry Hybrid ‎does not require special fuel yet drives like any other conventional car.
Updated 28 May 2018
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New Camry Hybrid debuts in KSA

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has launched the new Camry Hybrid in the Saudi market.
The Camry Hybrid exemplifies Abdul Latif Jameel’s “commitment to providing environmentally friendly vehicles, while offering guests the opportunity to experience the power and pleasure of sustainable mobility through cutting-edge technology and an engaging driving experience,” according to a press release.
The vehicle provides a comfortable and stable ride with superior handling characteristics, thanks to Toyota’s New Global Architecture (TNGA) platform, which represents an entirely new strategy to the way the company designs, engineers, and packages its vehicles.
The model can be driven under electrical power with zero-fuel consumption and carbon emissions, or with a combination of a petrol engine and two electric motors depending on vehicle speed and driving behavior. The batteries in the hybrid electric drivetrain are automatically charged by either the petrol engine or when braking and decelerating, eliminating the need to plug for recharge. Furthermore, the new Camry Hybrid ‎does not require special fuel yet drives like any other conventional car.
Mazin Jameel, director of marketing at Abdul Latif Jameel Motors, said: “We are excited to launch the all-new Toyota Camry Hybrid to build on the success the Camry already enjoys in the Kingdom. With its stirring driving performance and state-of-the-art hybrid technology, the all-new Camry Hybrid creates a whole new value proposition, while ensuring seamless fun and excitement for driver and passengers alike without compromising on its environmental credentials.”
Jameel added: “Toyota has been pioneering hybrid electric technology for more than 20 years and delivers not only great fuel efficiency and low carbon emissions but also provides a smooth, comfortable, and engaging driving experience. We extend our deepest gratitude to our guests in the Kingdom for their continued support, which inspires us to excel and launch cars that exceed their expectations.”


Alef Education launches first project in US

From right, Geoffrey Alphonso, CEO of Alef Education; Geoffrey Canada, president of the Harlem Children’s Zone and chairman of NexGen Education; and Hanut Singh, CEO of NexGen Education and CEO of QBS Learning.
Updated 17 October 2018
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Alef Education launches first project in US

Alef Education, a UAE-based education technology company, has announced the launch of its Alef education system in the US.

The system will be used at Harlem Children’s Zone (HCZ) schools in New York city, starting Oct. 15.

The Alef education system brings together a blend of the latest technology and pedagogical approaches geared toward learners of today. A key component of the system is the “Alef Platform,” which has three main pillars: 

•A fun and easy-to-use digital learning environment 

•High-quality digital content developed to engage and stimulate learning with a blend of videos, interactivities and games. 

•Real time data provided within each lesson to truly enable educators to support personalized learning and identify student strengths and weaknesses. 

The partnership between Alef Education and the Harlem Children’s Zone schools started in 2017 when leaders of those organizations met. The meeting included a review of best practices in pedagogy, instructional design, the use of technology, and the best ways to identify difficult concepts and detect struggling students early using data. 

Alef Education identified NexGen, an education technology startup based in New York City, as its US-based partner to carry forward the implementation of the program at the Harlem Children’s Zone schools and other school systems across the US. 

Geoffrey Alphonso, chief executive of Alef Education, said: “As a leading education technology company, we want to play a significant role in the creation of the next generation of innovative individuals around the world, and continue to provide the latest innovations in artificial intelligence-based and technology-driven education solutions within a holistic education system.” 

He added: “The implementation of our innovative education system in the Harlem Children’s Zone schools in New York city speaks of a quantum leap in our long-term mission to leverage technology to provide students with the personalized education they need to succeed, while also empowering teachers with real-time, actionable data.” 

Geoffrey Canada, president of the Harlem Children’s Zone schools in New York and chairman of NexGen Education, named one of the world’s most influential people by Time magazine and as one of the 50 greatest leaders by Fortune magazine, said: “We are pleased to welcome Alef Education’s innovative education system into our schools in New York as of October 2018. Education systems across the world are witnessing unprecedented transformations and a transition to a more dynamic education based on new technologies. In this context, we have decided to adopt this program to further enrich the resources available to our students to ensure they have access to the best the digital education industry has to offer.”