Hyundai’s road safety campaign for women

Updated 05 June 2018
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Hyundai’s road safety campaign for women

Hyundai Motor Company and its authorized dealers in Saudi Arabia, Wallan Trading Company, Mohamed Yousuf Naghi Motors Company and Almajdouie Motors Company, have announced the success of the “Safeway with Hyundai” initiative.
The program aimed at educating female college students about safe driving. Around 3,000 university students participated in the campaign, which was launched in line with the implementation of the royal decree allowing women to drive.
The campaign covered a variety of activities including lectures and seminars to raise awareness about road safety. These were followed by test-drive sessions through the advanced driving simulator program (4D augmented reality) to educate young women on how to abide by the traffic rules.
Mike Song, head of operations, Hyundai Middle East and Africa, said: “This campaign is part of Hyundai’s commitment to social responsibility toward the community in which it operates.
It aims to promote a culture of traffic and road safety. Now in this new phase, where Saudi Arabia has allowed women to drive, we decided to steer this initiative to educate student girls. This initiative has been supported by modern scientific technologies to spread the message quickly and achieve its objectives. “
He added: “Hyundai hopes to assist community members to enjoy safety aboard Hyundai cars, in addition to raising awareness and improving safety on the road, because we believe that education and awareness always can achieve an improvement in the protection of our communities.”
The campaign started at Jeddah’s Effat University, and moved to Riyadh’s Princess Nourah bint Abdulrahman University and Dammam’s Imam Abdulrahman Bin Faisal University.


Fine watchmaking expo returns to Saudi Arabia

Updated 19 March 2019
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Fine watchmaking expo returns to Saudi Arabia

Annual horology exhibition Salon des Grandes Complications (SDGC) is returning to Saudi Arabia for the third year in a row, with shows in both Jeddah and Riyadh. The event will showcase the latest masterpieces from some of the most celebrated watchmakers in history. The fine watchmaking exhibition will kick off in Jeddah at the Hilton Hotel April 8-11, and then move to Al-Faisaliah Hotel in Riyadh April 15-18.

Salon des Grandes Complications debuted in Dubai in 2014, later branching out to Saudi Arabia due to high demand and the appreciation of exceptional timepieces in the Kingdom. 

Saudi Arabia is a key Middle Eastern market for watchmakers — last year saw a year-on-year increase in the import of Swiss watches by 6 percent, and this figure is only expected to increase with the introduction of new policies. 

The capital city of Riyadh is home to over 10,000 watch collectors while Jeddah on the other hand, is Saudi Arabia’s commercial hub, with almost as many horological aficionados estimated to live there. 

Designed to offer a platform for Maisons and enthusiasts to convene, Salon des Grandes Complications creates opportunities for knowledge to be exchanged and collectors to discover — often for the first time in the region — limited editions, the newest launches and unique rarities. 

Among the international brands that will be present at the 2019 edition are Bell & Ross, Blancpain, Breguet, Breitling, Fabergé, Girard-Perregaux, Greubel Forsey, Harry Winston, Montblanc, Rudis Sylva, TAG Heuer, Ulysse Nardin and Zenith. 

With the introduction of several new brands, there will be a more diversified display of timepieces, from innovative novelties to classic creations, grand complications and high jewelry timepieces. Also new to this year’s edition will be a private majlis (a gathering place for social events), where special talks will be hosted by various brands and experts will share their personal insights into modern day horology. 

SDGC has successfully attracted over 80 international Swiss, German and Italian brands during the past five years.

The event will be held alongside the 10th annual Jewellery Salon 2019, a well-established jewelry exhibition in the Kingdom.

SDGC 2019 will be held in partnership with Bentley Motors and with the support of the Embassy of Switzerland in Saudi Arabia.

The event will be open free of charge to all professional visitors from 4 p.m. to 11 p.m.