Hyundai’s road safety campaign for women

Updated 05 June 2018
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Hyundai’s road safety campaign for women

Hyundai Motor Company and its authorized dealers in Saudi Arabia, Wallan Trading Company, Mohamed Yousuf Naghi Motors Company and Almajdouie Motors Company, have announced the success of the “Safeway with Hyundai” initiative.
The program aimed at educating female college students about safe driving. Around 3,000 university students participated in the campaign, which was launched in line with the implementation of the royal decree allowing women to drive.
The campaign covered a variety of activities including lectures and seminars to raise awareness about road safety. These were followed by test-drive sessions through the advanced driving simulator program (4D augmented reality) to educate young women on how to abide by the traffic rules.
Mike Song, head of operations, Hyundai Middle East and Africa, said: “This campaign is part of Hyundai’s commitment to social responsibility toward the community in which it operates.
It aims to promote a culture of traffic and road safety. Now in this new phase, where Saudi Arabia has allowed women to drive, we decided to steer this initiative to educate student girls. This initiative has been supported by modern scientific technologies to spread the message quickly and achieve its objectives. “
He added: “Hyundai hopes to assist community members to enjoy safety aboard Hyundai cars, in addition to raising awareness and improving safety on the road, because we believe that education and awareness always can achieve an improvement in the protection of our communities.”
The campaign started at Jeddah’s Effat University, and moved to Riyadh’s Princess Nourah bint Abdulrahman University and Dammam’s Imam Abdulrahman Bin Faisal University.


Huawei honored for CSR initiatives

King Salman with Charles Yang, president of Huawei Middle East.
Updated 18 November 2018
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Huawei honored for CSR initiatives

Huawei, a global provider of ICT infrastructure and smart devices, has won first prize of the King Khalid Responsible Competitiveness Award. This announcement was made during the annual awards gala, which took place on Nov. 12 at Al-Faisaliah Hotel in Riyadh. During the event, King Salman recognized Huawei for its excellent sustainability practices and responsible competitiveness leadership, as well as its management capabilities and innovative social and environmental initiatives. 

Launched in 2008, the King Khalid Responsible Competitiveness Award is the first and only award focused on responsible competitiveness and corporate social responsibility (CSR) in the Kingdom, and Huawei is the first ICT company to win first place in the award’s history. 

As digital transformation sweeps across the globe, ICT technologies like artificial intelligence (AI), Internet of Things (IoT), 5G, cloud computing and
more will unlock new values of growth and innovation and uplift societies and organizations to great heights of prosperity. 

The award recognized Huawei for its transformative impact in driving forward the Kingdom’s ICT sector as a whole in line with the government’s digitization goals, the National Transformation Program and Vision 2030. In particular, Huawei was celebrated for deploying their most advanced technologies, high-quality products and secured networks in the Kingdom.

Charles Yang, president of Huawei Middle East, said: “We are deeply humbled to receive such recognition from Saudi Arabia’s leadership. In the Kingdom, Huawei is determined to bring digital to every person, home and organization for a fully connected, intelligent world. The improvement is endless on the road to providing customers with high-quality products and services. Today’s award is a milestone for us to continue to surpass ourselves. We will continue to play an active role in driving Saudi Arabia’s ICT sector development and grow together with our local partners, openly collaborating to build an ever deeper pool of ICT talent empowered to enable digital transformation.”