A sporting chance to reap the rewards of changing attitudes in Saudi Arabia

The recent growth of women’s sport in Saudi Arabia, and the important role it will play in the future, is one of the areas that has generated a lot of discussion. (AN photo)
Updated 07 June 2018

A sporting chance to reap the rewards of changing attitudes in Saudi Arabia

  • The sports sector is accompanied by a lot of services to inspire different investors, such as sport abayas and sport fashion, food trucks and productive families: Prince Bandar
  • The workshop discussed a number of problems facing the country’s sports sector

JEDDAH: Experts discussed fresh ways to enjoy the economic benefits of the developing sports sector in Saudi Arabia, particularly to benefit the country’s youth, during a workshop organized by Jeddah Chamber of commerce.

The event, Opportunities for Innovation in the Sports Economy, took place this week as part of the activities accompanying the recent Makkah Economic Forum (MEF).

The speakers included Prince Bandar Al-Saud, the founder and chairman of Crescent Technologies Saudi Arabia; Lina Al-Maeena, a pioneer of women’s sports in the Kingdom and a member of the Shoura Council; and Ziad Jarrar, the founder and chief design officer at design company Taurus.

The recent growth of women’s sport in Saudi Arabia, and the important role it will play in the future, is one of the areas that has generated a lot of discussion.

Al-Maeena is a pioneer in the field of women’s sports, and female empowerment, in the Kingdom. She founded Jeddah United, the country’s first private basketball club for women, in 2003, at a time when there was great opposition to such moves.

“There are historical decisions that took place last year concerning the sports sector for women, which is the crux of Vision 2030, such as allowing sport in girls’ schools... and women to enter stadiums,” said Al-Maeena. “These sports projects contribute to strengthening family bonds.”

The workshop discussed a number of problems facing the country’s sports sector, along with possible solutions and ideas to help overcome obstacles emerging projects might face.

A documentary was screened showing projects and opportunities for targeted investments in the sports sector and how this will boost employment opportunities for Saudi youth.

“The leadership of any country must give a strong impetus to society and everyone should be given a sense of permission to practice various sports, where they affect social and family mobility, and in the future the appropriate infrastructure will be available,” said Jarrar.

Prince Bandar said: “The sports sector is accompanied by a lot of services to inspire different investors, such as sport abayas and sport fashion, food trucks and productive families. The people of Saudi Arabia are aware of the importance of these services.”

The sports sector in the Kingdom is undergoing a huge transformation in a very short period of time as attitudes change, and there are opportunities for women that were unthinkable until recently. Women can now visit and work in sports stadiums, can become sports photographers or even repair bicycles. As the country’s population increases, there are big opportunities for the sports sector to grow and develop.

“I have always struggled trying to spread the sport culture in the Kingdom among young men and girls,” said Al-Maeena. “Every year me and my team used to have games with different teams from around the world and our goal was to convey a positive idea about Saudi, Muslim women.”

Prince Bandar added: “Achievements in the market and success come through a good understanding of the shortage in the market and what the customer needs.”

The workshop was hosted by the Continuing Education Center of the University of Business and Technology, a leading training and career-development center for professionals and executives in a variety of business and management fields. It provides international certified training programs for individuals and companies in Saudi Arabia and the wider Middle East.


Tatweer opens registration for new academic year in Saudi Arabia

In the next four years, the company aims to provide services for 1.2 million students throughout the Kingdom. (SPA)
Updated 20 August 2019

Tatweer opens registration for new academic year in Saudi Arabia

  • The company added that parents can communicate with a supervisor for any inquiries related to the service by calling 8001231000 for free

RIYADH: The Ministry of Education’s school transport service provider asked families to register their children for the upcoming academic year via their website’s Noor system.
They can access the school transport page on the Tatweer Education Holding Co. website to fill in the required data for registration. The company said that the service will be limited to registered students based on priority and entitlement criteria.
Tatweer said that it had simplified the registration process, which can be completed online or through supervisors of the transport service in government schools.
The company added that parents can communicate with a supervisor for any inquiries related to the service by calling 8001231000 for free.
They can also email [email protected] or get in touch on Twitter, Facebook, Instagram and YouTube.
In the next four years, the company aims to provide services for 1.2 million students throughout the Kingdom.