Online campaign paves way for women drivers

The special events were held in Jeddah, Riyadh and Alkhobar.
Updated 09 June 2018

Online campaign paves way for women drivers

Later this month, women will drive on the streets of Saudi Arabia for the first time. To mark this historic occasion, Mohamed Yousuf Naghi Motors Jaguar Land Rover has been running a series of special events titled #HerCarHerChoice in Jeddah, Riyadh and Alkhobar aimed at assisting women to correctly purchase their next car as the driver rather than as a passenger.

While women for a long time have been influential in the buying process of new cars, this time it is different as the needs of a driver differ from that of a passenger.

The events aim to support the company’s commitment toward empowering females and facilitating their developmental role in accordance with Saudi Vision 2030.

According to a study conducted by Mohamed Yousuf Naghi Motors Jaguar Land Rover, the most desirable features while purchasing a vehicle among females include entertainment systems, practicality, safety and performance. Through these events, the company is enabling women to get a closer look at the features under the supervision of specialists in the field.

“We realize that women have a great influence when it comes to choosing a car from the perspective of being a passenger but this time it is different,” said Mahmoud Mirza, national marketing and CRM manager at Mohamed Yousuf Naghi Motors Jaguar Land Rover. “For the first time, women are in the driver’s seat, and Mohamed Yousuf Naghi Motors Jaguar Land Rover is welcoming these females into our showrooms where we have recruited qualified females as sales representatives to provide the best experience to our female customers.” 

The educational campaign answered the many questions women have with regards to the process when buying a car from a driver’s perspective. Until now, purchasing a car usually meant choosing the type of car, and the date of manufacture and color, whereas buying a car as a driver requires greater knowledge about its performance and handling characteristics and overall driving behavior as the vast majority of female buyers will be experiencing this for the first time. 

Gaming giant Tencent Games picks Dubai for MENA headquarters

Updated 26 June 2019

Gaming giant Tencent Games picks Dubai for MENA headquarters

DUBAI: China’s Tencent Games has chosen Dubai as regional headquarters for its Middle East and North Africa operations, with Dubai Internet City housing the gaming giant’s office.

Tencent Games was launched in 2003 and has since grown into a global platform for game development, publishing and operation. Its ownership stakes and alliances with many major video game companies includes Fornite, Ubisoft, Activision-Blizzard, Riot Games, Supercell and Take-Two Interactive Software.

The opening of Tencent Games’ regional headquarter is an indication of increased activities in the local and regional games industry which covers digital entertainment, education and cultural experiences, a statement said.

According to market research firm Newzoo, the revenue of the UAE games sector is estimated at $324 million (1.2 billion dirhams) in 2019. Furthermore, over 80 percent of smartphone users in the UAE play mobile games, it said.

The UAE has the highest mobile penetration rate in the world at 173 per cent – nearly double the country’s population, according to a report by Statista released in late 2018. This is a considerable figure and represents a wealth of opportunities for game developers, with revenues from mobile games representing more than half the income generated in the entire industry.

“Gaming moves beyond entertainment and is increasingly used to engage and educate, and as more gamers and creative enthusiasts enter the industry, we can certainly expect the market to develop rapidly in the coming years,” Ammar Al-Malik, managing director of Dubai Internet City and Dubai Outsource City said.

Vincent Wang, general manager of the Global Publishing Department at Tencent Games, said: “The UAE’s high mobile and internet penetration is an extremely encouraging indicator for tech firms across the world, and is especially relevant to the global games industry.”