Hyundai opens World Cup expo

Roberto Carlos with the Jules Rimet Cup and 2018 FIFA World Cup Winner's Trophy.
Updated 12 June 2018
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Hyundai opens World Cup expo

Hyundai Motor, the Official Automotive Partner of the 2018 FIFA World Cup Russia, held on Monday the grand opening ceremony of the special exhibition for the football tournament, “FIFA World Football Museum Presented by Hyundai” at Hyundai Motorstudio Moscow. This exhibition celebrates the FIFA World Cup through the passion and devotion of the fans and tells the event’s history through the players who have left an indelible mark on it in the past.

The 2018 FIFA World Cup Winner’s Trophy, alongside the Jules Rimet Cup, the original FIFA World Cup Trophy between 1930 and 1970, was unveiled during the opening ceremony.

“It is very meaningful to open the exhibition of the FIFA World Football Museum here in Moscow, the capital of the host country Russia and home of the Hyundai Motorstudio Moscow, Hyundai’s brand center,” Wonhee Lee, president and CEO of Hyundai Motor said. “We worked together to give football loving fans from Russia and the rest of the world, a very special firsthand experience during this FIFA World Cup tournament.”

Fatma Samoura, secretary general of FIFA, said: “We are fortunate to be witnessing history in the making with the 2018 FIFA World Cup. I consider it FIFA’s duty to constantly shed a light upon what brought us here: All of those who wrote the history of football and of the FIFA World Cup. And it is important to remember that football fans are a fundamental part of this history. I am delighted to see all of these elements celebrated by the FIFA World Football Museum and our dear partner Hyundai in this fantastic exhibition here in Moscow.”

Also, guests can enjoy videos submitted by fans from around the world during the “Hyundai World Football Heritage” competition, which took place from April 15 to May 18, through Hyundai’s 2018 FIFA World Cup digital platform. 

Each movie showcases the unique fan cheering culture of the 32 participating countries. Visitors can also view an array of rainbow themed jerseys from the 32 participating countries, and learn about Hyundai’s FIFA sponsorship story.


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.