Ita’am Charity honors Red Sea Mall

Prince Abdullah bin Bandar and Khalid Al-Fozan presented the award to Mohammed Alasiri.
Updated 12 June 2018
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Ita’am Charity honors Red Sea Mall

In the presence of Prince Abdullah bin Bandar, deputy governor of Makkah region, the Ita’am Charity Initiative (Saudi Food Bank) recently honored Red Sea Mall, one of the companies supporting the efforts of the Saudi Food Bank, during the launch of the “A Third of Your Food” initiative. The event was organized by the Ita’am at the Duniaty ballroom of Sofitel Jeddah Corniche Hotel. 

Prince Abdullah and Khalid Al-Fozan, chairman of the board of directors of the Ita’am Charity Initiative, presented an award to Mohammed Alasiri, unit marketing manager of Red Sea Mall, who accepted the award on behalf of Aidrous Al-Bar, executive member of Red Sea Markets Limited, which owns the Red Sea Mall. 

“There are six food storage stands installed within Red Sea Mall to reduce food wastage. The objective is to minimize the effects of excess food and its impact on the community, health and humanitarian levels. This effort is also aimed at creating awareness among the mall visitors by providing practical solutions, within the mall, to help reduce food wastage. Almost 49 tons of food were saved by mall visitors through saving extra food and using the food boxes provided by Ita’am in the mall, as part of the campaign with Ita’am during the year 2017,” Al-Bar said.

Alasiri stressed the continuation of the partnership with Ita’am to reduce food wastage and benefit from leftover food by distributing it to those in need. He said the move stems from the social responsibility of Red Sea Markets Limited.

“The mall represents an important destination for the city of Jeddah attracting large numbers of visitors throughout the year, which necessitates the need to fulfill the social commitment and play an active role through spreading awareness through the events held in the mall,” Alasiri added.

Executive Director of Ita’am, Abdullah Al-Derba commended the wise leadership of Prince Khalid Al-Faisal, governor of the Makkah region, toward the work and efforts of Ita’am and the follow-up and care of Deputy Governor of Makkah region Prince Abdullah bin Bandar.

Al-Derba recounted Ita’am’s progress, achievements and projects, and its care of the volunteers in order to achieve the initiative’s mission to put a stop to food wastage. Ita’am was able to prepare 1,740,000 meals through the participation of 360 volunteers, and served the meals to 523 families. He said that this initiative relies on the efforts of the Kingdom’s youth to achieve the Saudi Vision 2030 in volunteering toward community development and other social causes.


360-degree mentoring to boost Saudi social enterprise sector

Updated 23 May 2019
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360-degree mentoring to boost Saudi social enterprise sector

The King Khalid Foundation (KKF) and Mowgli Mentoring have collaborated to strengthen the growing social enterprise sector in the Kingdom through the provision of 360-degree mentoring, which will support the personal and professional development of social entrepreneurs. The EMCC-accredited mentoring organization is working to built the capacity of Saudi mentors by instilling best mentoring practices and sharing experiences from its 10-year work around the world.

Globally, the concept of social entrepreneurship is increasingly gaining momentum and positive attention as it combines commerce with social good, allowing entrepreneurs to go beyond profit to positively impact communities and societies. Supporting these entrepreneurs, therefore, is in line with the KKF’s vision, which is to have a Saudi society with equal opportunities.

The KKF’s collaboration with Mowgli resulted in the creation of the Athar (Impact) Mentoring Program.

This program aims to build and increase the capacity of Saudi mentors, and equip them with the necessary tools to be able to provide mentorship, support and guidance to social entrepreneurs in the Kingdom. Matching mentors with social entrepreneurs and managing their mentorship relationships is a key benefit of the program.

To commence the mentoring program, Mowgli recently delivered a four-day workshop in the KKF premises in Riyadh. Fourteen professionals and business leaders received training to be 360-degree mentors before being matched with 14 social entrepreneurs. Both groups were provided with the guidelines to build solid foundations for their 1-2-1 mentoring relationships. In addition, the matched pairs will be supported over a duration of six months, during which structured on-going support will be provided to ensure that trust-based and impactful mentoring relationships are developed.

Mowgli Mentoring’s CEO Kathleen Bury said: “We see this program supporting the three themes on which the Kingdom’s Vision 2030 was built upon: Developing a vibrant society, a thriving economy and an ambitious nation. By supporting social entrepreneurs, we’re working toward achieving the Kingdom’s economic aspirations of increasing SME GDP contribution by 20–30 percent by 2030. We are, therefore, excited to be back in Saudi Arabia and are honored to be working with the King Khalid Foundation in delivering this program, and building Saudi Arabia’s mentoring capacity to sustainably support change-makers and their surrounding ecosystems for years to come.”

The key to developing entrepreneurship and fostering economic development lies in having a well-balanced ecosystem with equal investment in four key pillars: Environment (schooling, parenting), finance (working capital, debt and equity financing), infrastructure (incubators, accelerators, utilities and sound legal frameworks) and human capital development (mentoring, skills and knowledge development). Mowgli supports the latter and has successfully delivered more than 110 mentoring programs across the Middle East, North Africa and sub-Saharan Africa.