Noura Al-Otaibi, driven by a passion to empower women, identifies ways to succeed in life

Saudi women are excelling in every sphere of life. (AFP file photo)
Updated 14 June 2018
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Noura Al-Otaibi, driven by a passion to empower women, identifies ways to succeed in life

  • Driven by a deep belief in female empowerment, Al-Otaibi wants to achieve this goal by replacing the idea of competition with collaboration and making it a win-win situation for all.
  • Rawd Business Community seeks to empower women, encourage female entrepreneurs to find what suits them, provide them with practical content, and enhance cooperation between female entrepreneurs.

RIYADH: Amid the fast-paced reforms underway in the Kingdom, a Saudi woman has decided to contribute to the change in her own way. She decided to turn the pain she experienced from her failure in business into an inspirational story for other female entrepreneurs. 

Noura Al-Otaibi wants to leave a long-lasting impact on her society and to join in the government’s efforts to help empower women.

Her story began when she first quit her job in the public sector to start her own business. Her life was turned upside down from being used to her monthly salary to knowing nothing for certain. The journey of not knowing what to do in the world of business, which path to choose, how to manage and market, how to finish paperwork, and how to pay the office rent, lasted for two and a half years.

She went through a trial-and-error process. It was much harder than her expectations. However, she never regretted this phase and is grateful for the pain and obstacles she went through. “It was a beneficial experience that taught me lessons I could never learn in any college.”

Al-Otaibi then decided to do different courses and enrolled in training programs, a move that helped her to give a proper direction to her new career. 

The first course, which she attended, served to be an eye-opener. It made her realize the important role a woman could play in other women’s lives. Only 23 trainees took part in that course.

Driven by a deep belief in female empowerment, Al-Otaibi wants to achieve this goal by replacing the idea of competition with collaboration and making it a win-win situation for all.

She started implementing her ideas by conducting meetings and gatherings with her course mates to share knowledge. Al-Otaibi then linked female entrepreneurs to decision-makers to find solutions to existing issues. 

After witnessing the success of the idea, Al-Otaibi decided to officially establish Rawd Business Community to empower women, encourage female entrepreneurs to find what suits them, provide them with practical content, and enhance cooperation between female entrepreneurs.

“It is not just an online group. It is an actual community where everyone is ready to cooperate with one another. We grew from 20 female entrepreneurs to 450 from all over the Kingdom. Many of them come from outside Riyadh just to attend our monthly meetings,” said Al-Otaibi.

 

She provides many essential services to female entrepreneurs, such as law or consultancy to tell them how to finish paperwork, legislation and rules, effective planning, etc. 

The group is divided into different groups and sub-groups based on the level of experience and sectors. The group provides all its members with marketing service for about three hours daily. 

Al-Otaibi said: “I want to serve womenfolk. I believe that as women we don’t have to work in isolation. Cooperation is the key. That is why I am planning to have a mixed-gender community in which we can benefit from each other and support each other in business. No one can succeed alone.”

Manal Alshakrah, CEO of Manalook Center for Training and a group member, said: “In the center, we offered many free-of-charge courses to support female entrepreneurs in Rawd Community. We also offer the group members 20 percent discount on all the courses and workshops in the center.”

She said she benefited a lot from her participation in the group: “I like the healthy environment that pushes for support, cooperation and development. We don’t consider each other competitors. Instead, we treat one another as colleagues.”

Ahlam Cluntun, founder of the Standout Center for Pediatric Physiotherapy, said: “I benefited from the quick answers to my questions without having to contact the organization. Ms. Noura also visited us in the group to brainstorm with us on how to enhance the services of the group.” 

FASTFACTS

The group began with 20 female entrepreneurs. Now it has 450 members from all across the Kingdom.


Saudi Aramco recognized as a leader in the Fourth Industrial Revolution

Updated 22 January 2019
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Saudi Aramco recognized as a leader in the Fourth Industrial Revolution

JEDDAH: Saudi Aramco’s Uthmaniyah Gas Plant (UGP) has been recognized by the World Economic Forum (WEF) as a “Lighthouse” manufacturing facility and a leader in technology applications of the Fourth Industrial Revolution. 
Saudi Aramco is the first energy company globally to be included in this select group of manufacturing sites. The plant is also the only facility in the Middle East to be recognized by WEF. 
The announcement was made ahead of WEFs annual meeting in Davos, Switzerland.
The gas plant is one of the world’s largest gas processing plants and was commissioned in 1981 as part of Saudi Aramco’s Master Gas System to process associated gas from oil wells. 
The use of drones and wearable technologies to inspect pipelines and machinery has helped cut inspection time by 90% in this industrial facility.
“The recognition of the Uthmaniyah Gas Plant demonstrates Saudi Aramco’s shift to transform and adapt in the rapidly changing global energy landscape. Uthmaniyah is only one part of our large integrated energy value chain where IR 4.0 technologies are playing a critical role to enable significant capital and operational efficiencies,” said Amin H. Nasser, Chief Executive Officer of Saudi Aramco.
The seven new facilities join nine other “Manufacturing Lighthouses” which WEF unveiled in September 2018. The 16 factories were selected from an initial list of 1,000 manufacturers based on their successful implementation of cutting-edge technologies of the future that drive financial and operational impact.
The “Lighthouse” program was conducted by WEF in collaboration with McKinsey during a year-long study. A study team visited UGP in Saudi Arabia and performed a thorough audit.