Uber launches portal for Saudi women

The portal will serve as a one-stop shop for Saudi women interested in driving on Uber.
Updated 18 June 2018
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Uber launches portal for Saudi women

Uber has rolled out a new registration portal for Saudi women. The portal, accessed through a separate “Masaruky” landing page on its website, will serve as a one-stop shop for Saudi women interested in driving on Uber once the driving ban is lifted in the Kingdom.
Uber’s “Masaruky” (“your path” in Arabic) initiative aims to increase women’s participation in the workforce through access to affordable transportation, in addition to increasing women’s access to flexible economic opportunities through Uber’s technology, the company said in a statement. The new landing page will cater to expected interest from women looking to benefit from extra earnings opportunities through Uber once they have received their licenses.
Earlier this year an Uber survey, carried out in collaboration with international research house Ipsos, found that 78 prcent of Saudi women surveyed were likely to get a driving license post ban removal, with almost a third (31 percent) of those surveyed indicating that they were interested in driving as an earnings opportunity.
Ohoud Al-Arifi, Uber marketing manager in Saudi Arabia, said: “We’re keen to continue to create change that’s meaningful and improves the experiences of Saudi women with Uber. So whilst we have historically provided women in the Kingdom with mobility options that previously didn’t exist, our new Masaruky landing page for women is an exciting extension of that journey.
“Many women have already recognized that Uber is the right choice for anyone who wants to make an extra earning from the flexible economic opportunities the technology provides on their own schedules, and we hope the new registration portal will help address any queries they may have as they gear up to start driving on the Uber app.”
In addition to the new landing page, Uber has also announced that it is in the process of rolling out its first women’s drivers support center in Riyadh.
The new center will see incoming female partner-drivers benefit from a fixed destination for all questions, comments and inquiries. Uber will also partner with key stakeholders to onboard new female partners, facilitating paperwork, training and access to vehicles for women interested in registering to the application.


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.