Uber launches portal for Saudi women

The portal will serve as a one-stop shop for Saudi women interested in driving on Uber.
Updated 18 June 2018
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Uber launches portal for Saudi women

Uber has rolled out a new registration portal for Saudi women. The portal, accessed through a separate “Masaruky” landing page on its website, will serve as a one-stop shop for Saudi women interested in driving on Uber once the driving ban is lifted in the Kingdom.
Uber’s “Masaruky” (“your path” in Arabic) initiative aims to increase women’s participation in the workforce through access to affordable transportation, in addition to increasing women’s access to flexible economic opportunities through Uber’s technology, the company said in a statement. The new landing page will cater to expected interest from women looking to benefit from extra earnings opportunities through Uber once they have received their licenses.
Earlier this year an Uber survey, carried out in collaboration with international research house Ipsos, found that 78 prcent of Saudi women surveyed were likely to get a driving license post ban removal, with almost a third (31 percent) of those surveyed indicating that they were interested in driving as an earnings opportunity.
Ohoud Al-Arifi, Uber marketing manager in Saudi Arabia, said: “We’re keen to continue to create change that’s meaningful and improves the experiences of Saudi women with Uber. So whilst we have historically provided women in the Kingdom with mobility options that previously didn’t exist, our new Masaruky landing page for women is an exciting extension of that journey.
“Many women have already recognized that Uber is the right choice for anyone who wants to make an extra earning from the flexible economic opportunities the technology provides on their own schedules, and we hope the new registration portal will help address any queries they may have as they gear up to start driving on the Uber app.”
In addition to the new landing page, Uber has also announced that it is in the process of rolling out its first women’s drivers support center in Riyadh.
The new center will see incoming female partner-drivers benefit from a fixed destination for all questions, comments and inquiries. Uber will also partner with key stakeholders to onboard new female partners, facilitating paperwork, training and access to vehicles for women interested in registering to the application.


Bosch opens flagship store in Jeddah

Updated 16 February 2019
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Bosch opens flagship store in Jeddah

European home appliances brand Bosch has opened its flagship store in the Kingdom. The showroom, located in the heart of Jeddah, was recently inaugurated in the presence of Holger G. Ziegeler, the German consul general in Jeddah. 

Spread across 300 square meters of built-up area, the new Bosch store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers. 

The showroom follows a two-story structure, with the ground floor dedicated to product showcases according to themes and categories. 

It hosts a welcome area, a brand heritage and innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a “Perfect Kitchen” concept. 

“Our new flagship store strengthens our brand presence in the Saudi market and complements our existing network of outlets — which are currently in shop-in-shop forms,” said BSH Home Appliances CEO Tomas Alonso.

He added: “This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that Bosch stands for. Bosch prioritizes innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space.” 

The showroom will also showcase the strides Bosch is making toward intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save costs through reduced utility bills. 

The store, operated by Bosch Home Appliances Saudi Arabia distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products across the Kingdom.

“Bosch products have proved very popular with Saudi households thanks to the brand’s association with quality, trust and excellent design. Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in the Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location,” said Hisham Hamza, CEO of Abdul Latif Jameel Electronics.

The showroom is open from 9 a.m. until 9 p.m., Saturday to Thursday.

BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. 

The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates 40 factories in 13 countries in Europe, the US, Latin America and Asia.