Adidas, Nike team up with Bitmoji for World Cup kits

Updated 18 June 2018
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Adidas, Nike team up with Bitmoji for World Cup kits

Adidas and Nike have teamed up with Bitmoji to let football fans wear their favorite World Cup kits this summer.
Available in Bitmoji, fans worldwide can kit out their avatar in Saudi Arabia’s official white Nike kit, or the famous yellow Nike shirt of tournament favorites Brazil, or the iconic white Adidas kit worn by holders Germany.
Other Adidas kits available include 2010 winners Spain, Belgium, Sweden, hosts Russia, Argentina, Colombia, Mexico, Japan and Egypt.
Other Nike kits available include England, Poland, Portugal, Croatia, France, Nigeria, Australia and South Korea.  Once fans have updated their Bitmoji, they will see their Bitmoji wearing their favorite kit everywhere they use Bitmoji.  
Ba Blackstock, creator of Bitmoji, said: “Football fans are passionate and creative, and with Bitmoji kits we’re giving supporters a new way to show their love of the game.” Fans can choose from hundreds of cartoon images and 3D experiences to express how they are feeling about the World Cup and share this instantly with friends.”


Mastercard: Smart cities key to a more connected MEA

Mastercard was a sponsoring patron at the recent World Cities Summit in Singapore.
Updated 36 min 28 sec ago
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Mastercard: Smart cities key to a more connected MEA

Mastercard, a leading technology company in the global payments industry, continues to champion the fundamental role of smart cities in enabling a more connected and inclusive future for the Middle East and Africa (MEA). The company reaffirmed its commitment to supporting the development of smart cities through meaningful partnerships with both the public and private sectors at the recent World Cities Summit in Singapore, where Mastercard was a sponsoring patron.
Markets across the region are already heavily investing in the future of cities, with figures from the International Data Corporation forecasting that spending on technologies that enable smart city initiatives will reach $1.26 billion in MEA in 2018.
Commending the exceptional efforts of regional governments in implementing smart city initiatives and creating more opportunities for their cities’ transformation into vibrant hubs for innovation, Mastercard experts at the summit shed light on the significance of a “public-private-people (3P)” model and data analytics as key enablers of the technologies that will open doors to the cities of the future.
“An inclusive future for all is a shared responsibility and we believe that effective collaborations hinged on a dynamic public-private-people model is the way forward if we want to unlock the full potential of our cities. Mastercard is focused on making cities more efficient and inclusive by enabling ecosystems that benefit residents, visitors and local businesses. The key to the success of these cities is partnerships, and we will continue to engage with governments, NGOs and leaders in innovation to enable a smarter and more connected future for all,” said J.K. Khalil, cluster head, Saudi Arabia and Bahrain, Mastercard.
As part of its participation at the summit, Mastercard welcomed a delegation of the region’s most prominent journalists and influencers, where it facilitated in-depth discussions with industry experts and showcased the latest technologies to demonstrate and build advocacy for smart and connected cities.
With two billion adults around the world still lacking access to financial services, Mastercard is helping advance inclusive communities globally through its collaborations. The company has partnered with over 60 governments globally to deliver more than 1,600 scalable programs in various cities and communities around the world.