Beyoncé wears Tunisian-French design in viral video

Beyoncé and Jay-Z sent fans wild by dropping a surprise joint album this week. (File photo: AFP)
Updated 20 June 2018
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Beyoncé wears Tunisian-French design in viral video

DUBAI: Beyoncé and Jay-Z stunned fans by dropping a surprise joint album this week, and the artistic video for the lead track, “Apes***,” sees the Grammy-winning queen of pop wearing a turban by French-Tunisian milliner Donia Allegue.

The nine-track album “Everything Is Love” dropped Saturday on the Tidal music streaming service that Jay-Z partially owns, before the couple released it on Spotify on Monday.
The pop diva and hip-hop superstar announced the album from the stage in London as they wrapped up the British leg that opened a global tour.

The couple also put out an elaborately choreographed video that takes place inside the Louvre museum in Paris for “Apes***,” AFP reported.

The video opens with the couple standing regally in front of the “Mona Lisa” — Jay-Z in a light green double-breasted suit, Beyoncé in a lavender pantsuit — and features a squad of scantily clad dancers moving sensually in front of Jacques Louis David’s “The Coronation of Napoleon.”

In a later scene, Beyoncé dons a floor-length black turban by Donia Allegue with a nude-colored bodysuit by French design house Cadolle. According to Vogue Arabia, Allegue revealed that the headpiece took eight hours to create and is made of six meters of tulle.

“Honored and proud to have adorned Queen @beyonce (with) an exceptional headpiece for her grandiose clip,” the design house posted on its Instagram page this week.

The video is a veritable treasure trove of sartorial high points chosen by stylist Zerina Akers, who scored the latest designs from international runways, as well as custom pieces from various high-end brands.

Fashion aside, the album, driven by warm, sultry soul with a largely hip-hop cadence, marries the styles of the two artists but is more consistent with the recent direction of Jay-Z.
The two stars have recorded together previously, notably on the Beyoncé-led single “Drunk in Love,” but the album comes after an especially public window into their marriage.
Beyonce on her last solo album “Lemonade” in 2016 revealed infidelity on the part of Jay-Z, who a year later asked forgiveness on his own album “4:44.”

This year, as the title of “Everything is Love” implies, their relationship is apparently swell.

On the final track, the joyously brassy “Lovehappy,” the two acknowledge past pain but also their efforts to reconcile.

“We’re flawed / But we’re still perfect for each other,” Beyoncé sings.

As two of the most prominent African Americans in pop culture Jay-Z and Beyoncé have played increasingly visible political roles, from campaigning for former president Barack Obama to championing the Black Lives Matter movement.

“Everything is Love” offers a paean to African American identity in “Black Effect,” which opens in Beyoncé fashion with a monologue about self-love before a haunting soul sample.
Jay-Z on the song name-checks Trayvon Martin, the 17-year-old African American shot dead in 2012 by a neighborhood watchman in a Florida gated community, and raps, in a twist on performers’ rote calls for crowd gesticulation, “Get your hands up high like a false arrest.”


Yousra Elsadig brings her modest style to LFW

An image from the show in London. (Frederico Velez)
Updated 21 February 2019
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Yousra Elsadig brings her modest style to LFW

DUBAI: An independent showcase of emerging designers held during London Fashion Week, Fashion Scout once again lived up to its name — scouting out and presenting talented designers from across the globe from Feb. 15-17.

Arab News went along to a showing by a UK-based designer Yousra Elsadig, whose Boutique De Nana collection paid tribute to her former home country, Sudan.

“I am trying to depict the beauty of my homeland. It’s so heart-breaking to see what’s happening in Sudan. I want to dedicate this collection to my country and to put the focus on freedom, justice and peace,” she said.

Elsadig, who was named “Woman of the Year” by Barclays in 2017 and “Designer of The Year 2016 by the Modest Association of London, designs for women who want to dress modestly, but with imagination and style.

“The modest element is very important to me — women can be beautiful, feminine and modest,” she said.

Her designs have a simplicity, charm and quirkiness that comes partly from the use of recycled fabrics, as sustainability is a key message she wants to get across. 

Elsadig is unusual in combining her designer role with a full-time degree in optometry. In fact, the day before her LFW show, she sat an exam and then drove from her home in Wales to London. 

She is also the mother of two young girls, but if that’s a lot to juggle it doesn’t show. She was a bundle of warmth and energy backstage — calmly briefing the models.

Her family left Sudan when she was very young and she grew up in Canada. Her family then left Canada to live in Wales in the UK.

It was in Cardiff that she met her mentor, designer Sarah Valentin, who was teaching community sewing and textile classes with a special focus on recycling and sustainability. Valentin said she is thrilled to see Elsadig achieving such success.

“I saw her potential and creative ideas. It’s incredible that she is showing here at London Fashion Week.  I’m so proud of her,” she said.

As the models moved gracefully through the room, the clothes gave off a sense of confident, graceful and highly individual style — perfect for the modern, modest woman of today.