EXCLUSIVE: Saudi singer-songwriter Tamtam releases music video ahead of historic end to driving ban

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LA-based singer Tamtam takes the wheel of a Ford Mustang convertible for her “Drive” video. (Photo by Taylor Lacayo, courtesy of Tamtam.)
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LA-based singer Tamtam takes the wheel of a Ford Mustang convertible for her “Drive” video. (Photo by Taylor Lacayo, courtesy of Tamtam.)
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LA-based singer Tamtam takes the wheel of a Ford Mustang convertible for her “Drive” video. (Photo by Taylor Lacayo, courtesy of Tamtam.)
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Tamtam and her friends. (Photo by Taylor Lacayo, courtesy of Tamtam.)
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Tamtam and her friends. (Photo by Taylor Lacayo, courtesy of Tamtam.)
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Tamtam. (Courtesy of Tamtam)
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Tamtam. (Courtesy of Tamtam)
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Updated 22 June 2018
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EXCLUSIVE: Saudi singer-songwriter Tamtam releases music video ahead of historic end to driving ban

  • Singer-songwriter Tamtam has released a music video to coincide with the day her fellow countrywomen make history
  • In an exclusive interview with Arab News, the LA-based musician said she hopes the song inspires women to see that with patience and perseverance anything can happen. 

JEDDAH: With the long-awaited day when Saudi women can finally drive drawing near, a Saudi singer-songwriter based in Los Angeles has written a song to mark the historic occasion.

Called simply “Drive,” Tamtam’s take on the breakthrough reform covers a range of emotions: Happiness, pride and even surprise.

Millions around the world shared the news that Saudi women would be allowed to drive when it was announced last fall, and with all the preparations taking place, the singer wanted to take part in the best way she could. So she wrote the lyrics to a song that mirrored the exciting events ahead.

Tamtam’s release focuses on the themes of freedom, equality and empowerment that she has explored in her music since the start of her career in 2012.

In an exclusive interview with Arab News, the LA-based musician said she hopes the song inspires women to see that with patience and perseverance anything can happen. 

“If I had to use one word to describe the feeling, it would be hope. Women in Saudi are ready to have a bigger voice and become more independent.

“This is a huge step forward for all of us. The country is showing us that they know we are ready, and they are here to support us and help launch us forward,” said Tamtam. 

Her song’s lyrics include the words: “We know what we want, we know it’s our time, let go of past perceptions, tomorrow is mine, we got drive” — suggesting that it’s time to look forward and stop looking back at what once was.

The verse mirrors the narrative many Saudis are sharing with the world, empowered by the dramatic changes Crown Prince Mohammed bin Salman is accomplishing with Vision 2030 and beyond. 

Tamtam, inspired by the late Michael Jackson, started singing aged 15. She wrote her first single, “Little Girl,” while attending high school in California after her family moved to the US from Riyadh. Her singing and songwriting have been influenced by events around her, always related to current issues with a twist of optimism. 

Whether it’s her strong vocals or hauntingly beautiful voice, Tamtam’s music transcends expectations. This young Saudi is singing and making a name for herself in the City of Angels, and her positive energy is reflected in her music.

As Saudis embrace a host of reforms, Tamtam believes many Westerners are shocked by the news. Yet people forget that Saudi is a relatively young country and more good changes will come, she said. 

“With hope comes more aspirations, dreams, new achievements and positive energy.”

The “Drive” video is uplifting, with playful, artistic imagery, and soulful and empowering vocals. The singer and her friends wear white, representing peace and femininity, and drive a yellow Ford Mustang convertible (Tamtam’s dream car). 

“Whenever I’m in a car, especially if there is traffic or it’s a long drive, I always turn on music to put me in a better mood. Driving is so much more enjoyable with music,” said Tamtam. “I hope that this song will be blasting through car speakers everywhere.” 

So the question is: Will Tamtam get her Saudi license, too?

“Yes, I can’t wait,” is the answer, obviously.

 



First Saudi female air traffic controllers begin work

Updated 22 March 2019
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First Saudi female air traffic controllers begin work

  • Eleven women completed a one-year program conducted by Saudi Air Navigation Services

JEDDAH: Saudi Air Navigation Services (SANS) on Wednesday celebrated the appointment and start of work of the first batch of Saudi female air traffic controllers at an air traffic control center in Jeddah.
Eleven women completed a one-year program conducted by SANS in cooperation with the Saudi Academy of Civil Aviation. This is the first program to qualify women to work as air traffic controllers.
The academy initiative, in collaboration with SANS, seeks to create more jobs for women as part of a reform push to wean the economy off oil. Vision 2030 plan aims to increase employment and diversify revenue sources.
Earlier, SANS CEO Ryyan Tarabzoni said the state-owned company was prioritizing the hiring of women in the profession, as the country pushes to extend women’s rights in the country and also recruit more nationals as part of the “Saudization” project.