Careem’s first ‘Captainah’ ready to hit the road

A video made for the big day also features Captainah (the female version of captain) Enaam Gazi Al-Aswad, Careem’s first female driver in Saudi Arabia, sharing her thoughts on the historic event
Updated 23 June 2018
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Careem’s first ‘Captainah’ ready to hit the road

  • Mudassir Sheikha, CEO of Careem, said the historic moment was set to drive economic and positive social change in the country
  • Careem, which plans to open 100,000 jobs to female drivers in the wake of the decree, said that far from losing business, the company stands to benefit from an energized economy. 

As the largest mover of people in the Kingdom, the ride-hailing app Careem has been preparing for women driving by investing almost $80 million over the past five years in its Saudi operations. 

The money has been spent on infrastructure, call centers and affordable on-demand transportation services across the country.

Mudassir Sheikha, CEO of Careem, said the historic moment was set to drive economic and positive social change in the country. 

“We created this committee whose basic job was to figure out the changes that we need to make in our platform to make it more open and acceptable to women,” he said. 

“We have invested more than $100 million in Saudi Arabia. We are truly excited to be part of this 2030 change. We made a pledge that we will have 20,000 captains (drivers) on our platform by 2020,” Sheikha added.

A video made for the big day also features Captainah (the female version of captain) Enaam Gazi Al-Aswad, Careem’s first female driver in Saudi Arabia, sharing her thoughts on the historic event.

“I’m very glad. Finally, I got my license from Saudi Arabia. I wished a long time ago to have these things in my country. I have freedom now to ride anytime I want to drive … with income! It will help me financially (and) socially to feel alive again, go out to drive, meet people and have income. I think it is a nice opportunity in this life and it is going to be in the history also,” Al-Aswad said.

Careem even set up a women’s captain committee to better understand what barriers might exist for women wanting to drive.

Throughout 2018, $30 million has been invested in Careem’s Saudi operations alone as the company shows its support for Vision 2030.

Careem, which plans to open 100,000 jobs to female drivers in the wake of the decree, said that far from losing business, the company stands to benefit from an energized economy. 

“While it’s true that 70 percent of our users in Saudi are female, our success and growth in the country is mainly because we offer a safe, reliable and affordable service,” said Abdulla Elyas, co-founder and chief people officer at Careem.

“When we have more women who are employees and entrepreneurs, and the whole country has increased mobility, the domestic economy gets energized and that’s when transportation services will be in more demand.

“As with the possibility of registering women captains (drivers), we will be able to welcome new female customers who feel more comfortable riding with another female.”

 

 

 

 

 


King Salman given update on progress of Red Sea Project

Updated 10 min 17 sec ago
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King Salman given update on progress of Red Sea Project

  • The king and crown prince were given an update on the progress of the bold tourism project
  • By the time the project is completed, there will be 22 developed islands out of a total of 90 islands

RIYADH: King Salman received a team from The Red Sea Development Company, led by CEO John Pagano, at Al-Yamama Palace in Riyadh on Wednesday
The team gave the king and Crown Prince Prince Mohammed bin Salman a progress report on the ambitious tourism and leisure project.
Pagano gave a presentation detailing the master plan for the Red Sea Project and its economic and developmental objectives, which aim to establish it as a leading global destination in the luxury tourism sector.
The first phase of the project, scheduled for completion in 2022, will include up to 3,000 hotel rooms, an airport to serve the destination, and marinas, along with residential properties and recreational facilities.
By the time the project is completed, there will be 22 developed islands out of a total of 90 islands. It is expected to create 70,000 jobs and play a significant role in driving economic diversification in the Kingdom by attracting nearly a million visitors a year and contributing SR22 billion to the country’s GDP.
Following the briefing, the project team was congratulated by King Salman, who praised the project and its objectives to position the Kingdom on the global tourism map, create investment opportunities for local private-sector companies, and develop the country’s tourism industry while preserving the nation’s cultural and environmental heritage.