Splash breathes new life into old garments

The initiative includes collecting unwanted clothing items, which are then recycled and distributed. (Photo/Supplied)
Updated 23 June 2018
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Splash breathes new life into old garments

Splash, UAE’s largest fast-fashion retailer, has launched the “Life After Fashion” initiative. 

The campaign aims at progressing the brand’s sustainable practices by giving back to the less fortunate. 

The initiative involves a close collaboration with neighborhood laundries that collect unwanted clothing items, which are then recycled and distributed by Hands Industries, a modern textile recycler and exporter of second-hand clothing.  

The UAE has become one of the world’s largest retail hubs, where fashion trends are current, and constantly evolving. 

This rapidly developing fashion sector has, however, made fashion highly disposable for a substantial portion of the population and used clothing items often find their ways to landfills instead of being donated to those who would benefit from them.   

Neighborhood laundries have been encouraged to deliver clothes hangers to their customers that are creatively customized with faces of people in need of donated clothes. 

The campaign, having run for three months has already resulted in the collection of eight tons of donated clothes, which are being distributed in a variety of ways. Hands Industries categorizes them into provision for used clothing markets, donation to African countries or for recycling purposes. The initiative will now become a year-round event due to its resonance with the public and its great cost efficiencies.   

Raza Beig, CEO, Splash, Iconic and Landmark International, said: “Today, markets are overloaded with unwanted, unused clothes and we have set out to turn that scenario into a positive with this initiative.  We truly value our partnership with both our laundry partners and Hands Industries who share a common vision with us for responsible sustainability and helping the less fortunate. The general public has been very receptive to our initiative and we are grateful for all of the generous contributions they have made so far.”


Real estate landscape to be explored

Updated 17 February 2019
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Real estate landscape to be explored

Informa Middle East, organizer of the Cityscape portfolio of events, will roll out a trio of back-to-back events across Egypt, Saudi Arabia and the UAE between March 24 and April 18.

With the specific market dynamics of each destination being explored through dedicated country events, the 2019 Cityscape series springs into action with Cityscape Egypt at the Egypt International Exhibition Center (EIEC) in Cairo. A two-day conference kick-starts the Egypt schedule on March 24 and 25, before the exhibition takes centerstage from March 27 to 30. 

Cityscape then moves to the Center for Forums and Events in Jeddah, which includes an exhibition from April 5 to 7, before a one-day workshop on April 7. Finally, a return to Abu Dhabi National Exhibition Centre (ADNEC) includes a three-day exhibition from April 16 to 18 with an influential agenda on the lineup at the conference set for April 16.

“It’s a packed three-week schedule with a very distinct market approach and program for each destination,” said Chris Speller, Cityscape group director. “This year more than ever, Cityscape will drill down into the specifics and varied issues affecting each market. While opportunities continue to abound across the region, each market requires very different approaches from consumers, government entities and private developers to realize them. 

“With each market at varying stages of maturity and subject to very different developmental concerns, the conference and exhibition stops in Egypt, Saudi Arabia and Abu Dhabi enable industry professionals and public investors to engage with people at the sharp end of the business, understand and seize opportunities, and network for future growth,” added Speller.

In Egypt, the conference will focus on “Energizing the Market and Reinstating Confidence” with government authorities, experts, and market influencers scheduled to spell out the country’s strategic vision to achieve real estate market maturity. 

Expecting a turnout of more than 40 exhibitors and over 8,000 visitors, Cityscape Jeddah this year looks to align with the goals of the Kingdom’s real estate market in light of its Saudi Vision 2030 economic diversification plan.

“Vision 2030 reforms are expected to attract major investment into a Saudi real estate sector predicted to double its contribution to the national economy right through this decade,” said Speller. 

“Over the past few years, we have witnessed Saudi Arabia make significant strides in attracting foreign and local investment, implementing various urban regeneration initiatives, and investing in infrastructure.”

This recent progress, when aligned with the various projects being green-lit, will no doubt transform the country into a global investment powerhouse. We believe Cityscape Jeddah will help drive investment in the Saudi sector by enhancing its standing as a crucial meeting point for regional and international leaders who can contribute to making Vision 2030 a reality.”

With a focus on “Achieving Diversification and Energizing the Market,” the Jeddah workshops will feature prominent investment panel discussions which dive into how the country’s tourism and hospitality sector agenda can impact Vision 2030. The Cityscape outings in Cairo and Jeddah will both feature dedicated editions of the Cityscape Awards, which recognize and celebrate excellence in real estate development and architecture. 

The UAE capital’s official real estate event platform, Cityscape Abu Dhabi is held under the patronage of Sheikh Mohammed bin Zayed Al-Nahyan, crown prince of Abu Dhabi and deputy supreme commander of the UAE Armed Forces. The one-day conference agenda will explore the future of regulatory and technological innovation with a strong focus on the government sector’s growth strategy for the UAE capital.