Car rental firms to offer jobs to Saudi women

WIth the lifting of ban on driving, Saudi women are all set to take up jobs in a variety of sectors including car rental offices. (Shutterstock)
Updated 25 June 2018
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Car rental firms to offer jobs to Saudi women

  • Female drivers will boost the Kingdom’s auto industry, says car rental company executive.
  • The most significant change in the car rental market is that new company branches will be opened in universities, government departments and institutions.

JEDDAH: Women drivers will bring about a huge economic recovery and bring down unemployment among Saudi women, as new jobs will be created that were not previously available to women — in the traffic department and car rental offices, for example.

The most significant change in the car rental market is that new company branches will be opened in universities, government departments and institutions. This will accordingly help to reduce the number of drivers in the Kingdom.

When Arab News toured car rental offices in Jeddah, many of them said they would have a training program to enable male and female Saudis to work in this field.

Salaries in car rental companies start at SR4,500 ($1,200). Nawaf Alghahtani, 25, a Saudi worker in car rental, said he started his job in a rental office three months ago and earned about SR5,000.

Fahad Taher, a customer services employee at another rental outlet, told Arab News: “Allowing women to rent cars will not change our pricing policies as we try to keep the prices the same, even during holidays and on special occasions.”

Khalid Zahid, CEO of Budget Saudi Arabia, said there are no restrictions on women availing the services of car rental companies.

He said the only requirement to rent a car in the Kingdom is to have a valid Iqama or national ID and a valid Saudi driver’s license in case of a resident or national. However, valid GCC driver’s licenses are also acceptable.

In Saudi Arabia, you must be over 21 to rent affordable car brands and over 23 and above for luxurious brands. The same thing goes for women drivers, said Hattan Madani, a Budget customer service employee.

He also told Arab News that training for employees before they start work in this sector is not limited to men. “Training does not differentiate between male or female. They are both eligible to take the courses, which include video and scenarios showcasing all the steps and ways to deal with the job.”

There is an e-training program called Doroob which one can use to get trained any time and from anywhere. It offers accredited certificates that are officially recognized by top employers in the Kingdom. These certificates also give their holders priority when applying for a job.

It is an integrated program sponsored by the Human Resources Development Fund. 

The CEO of Budget Saudi Arabia is optimistic about the effect women drivers will have in the Kingdom’s car industry.

“Today almost half the population consists of women. Let’s say 5 percent starts driving. Some of them will buy and some will rent cars. In the end, the outcome will be positive, and this will be better reflected in 2019,” he explained.

Zahid believes there will be a positive effect on Saudi households and the business sector. “When a company wants to rent cars for their sales employees, they rent them in large quantities. These cars are used for staff transportation,” said the Budget CEO, adding that women drivers will increase the request for these cars.

Budget has women working in various locations, mostly hotels around the Kingdom. Zahid said although hotels have pleasant environments they are bombarded by people of different attitudes and backgrounds, so it is truly a test for their female staff. 

“We are also starting to inject our car sales showrooms and various parts of our operations with women across the Kingdom. This will help a lot, especially when women enter showrooms to buy cars or rent them,” said Zahid, because this will result in smoother transactions.

The Budget CEO believes that women driving in the Kingdom will also increase demand for their “At your doorstep” service where customers can order a car and it will be delivered to their door in three hours.

He said he truly believes that women obtaining a driving license will help economically. He explained that the income of the household would stay within the household. Income spent on transportation for drivers and taxis will go back into the household, and the money will stay within the economy. Women will be able to buy and rent cars.

This step will also benefit by creating more jobs for women within the car industry, such as working as taxi drivers and in car showrooms. “So it is not just about women driving but rather how the economy will benefit from it,” the Budget CEO concluded. 


Center for Government Communication launched for 88th Saudi National Day

Updated 7 min 6 sec ago
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Center for Government Communication launched for 88th Saudi National Day

  • The CGC aims to highlight the achievements of the nation in a year to achieve the desired impact and strengthen the national identity of individuals, enhance pride in National Day.
  • Minister of Media Dr. Awwad bin Saleh Al-Awwad: The progress made in consolidating the media discourse has been very visible.

RIYADH:  Minister of Media Dr. Awwad bin Saleh Al-Awwad announced on Thursday the inauguration of the unified media center for the 88th National Day at a ceremony held in Riyadh, attended by a large number of journalists, the leaders of the Ministry of Media and official spokespersons of the participating government bodies.
He affirmed that the progress made in consolidating the media discourse, as well as the growing integration and coordination among the governmental bodies, has been very visible.
Al-Awwad added that those who walk in the streets of the Kingdom understand this through the unified visual identity of the streets of Saudi cities and buildings on the occasion of National Day.
He said that “the success we are witnessing today could not have been achieved without the guidance, support and confidence of our wise leadership, God, and the cooperation, support, and commitment of government officials” adding that everyone is a partner in work and in achieving success.
Dr. Abdullah Al-Maghlouth, Ministry of Information spokesman and director-general of the Center for Government Communication (CGC), said that the number of publications that were circulated marking Saudi’s 88th National Day in the media and social networking sites reached 221,000.
He added that about 2,000 journalists participated in the National Day through the platform of the center. He pointed to the digital platform “Tawareel” as one of the initiatives of the CGC in the Ministry of Media to enhance achieve greater coordination between the center and government agencies.
Those figures showed that the center was on the right track and that coordination was increasing day by day. The national media plan for the National Day for the first time created a unified visual and verbal identity for Saudi National Day 88. It also coordinated the efforts of various governmental agencies and the private sector through the establishment of a unified media center that brings together the participants in this event to ensure commitment to identity and the unification of media messages.
The CGC aims to highlight the achievements of the nation in a year to achieve the desired impact and strengthen the national identity of individuals, enhance pride in National Day, and interact with its activities and programs and initiatives.
Al-Maghlooth said that the inauguration ceremony of the CGC for the 88th National Day was a long process which had begun to bear fruit at the beginning of this year when the Ministry of Information announced the establishment of the governmental and international communication centers as strategic initiatives to adopt the best media practices worldwide.
He pointed out that one objective was a united media message: Through strengthening coordination and information integration between government agencies. CGC will be providing support through training and development, preparing strategic plans and information campaigns, crisis management, and providing monitoring, analysis, data and information.
Al-Maghlooth explained what the Ministry of Media had achieved since the launch of the centers of government and international communication in early 2018; a qualitative leap as illustrated by the statistics.
He said that the Kingdom hosted more than 818 international journalists from more than 100 countries who participated in covering the Hajj and highlighting it in proportion to its important status and the Kingdom’s great efforts.
The achievements and figures confirm that the center and other government entities work together well and will continue to make progress with the guidance, support and care of the country’s leadership, and with the cooperation and continuous support of the government bodies, to achieve the goals and aspirations of Vision 2030, which reaches the sky.