Start-up of the Week: 'Blossom' — Showing the way to women entrepreneurs

Updated 19 September 2018
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Start-up of the Week: 'Blossom' — Showing the way to women entrepreneurs

  • The accelerator gives early-stage startups the opportunity to participate in a boot camp and a demo day, while providing them with resources, knowledge, networking, and access to nearly 35 mentors in various business fields over a two-week program
  • Applicants are evaluated on the experience of the founding team, the product’s value, the business’s scalability and its current stage of operations

JEDDAH: Blossom, a Jeddah-based accelerator that focuses on female-led technology startups in Saudi Arabia, was launched in Dec. 2017.
It is the first and only accelerator that aims to empower and enable female-founded startups in Saudi Arabia.
A lack of resources to support growing women-led startups in the Kingdom prompted Eman Shakoor, the CEO, to establish Blossom to help other women to overcome the challenges she faced when she tried to build her own startup earlier in the same year.
Shakoor told Arab News: “I realized the growing potential and ambitions among Saudi women to start their own businesses. However, I also noticed the need to provide more access to resources and networking for them to really build up something amazing and sustainable.”
The accelerator gives early-stage startups the opportunity to participate in a boot camp and a demo day, while providing them with resources, knowledge, networking, and access to nearly 35 mentors in various business fields over a two-week program.
“A total of 28 applications were received during our first round earlier this year, shortlisted to 12 suitable applicants. From these, only four (Maison Glamour, Noorah Kareem, Passioneurs, and Ewahimprov) were selected to be part of Blossom’s first cohort,” the Blossom chief said.
Applicants are evaluated on the experience of the founding team, the product’s value, the business’s scalability and its current stage of operations.
Shakoor said: “We are looking for early-stage existing startups that have at least one female founder, an innovative tech-product that solves real problems and is backed up by market research, with a good understanding of competition, scalable future growth and, finally, the team’s experience and commitment to the business, and its product.”
As for the program’s objectives, the startups can expect guidance in refining their business models and improving their technical strength. During the two-week intensive program, participants are provided with 24/7 access to a co-working space, one-on-one sessions with expert mentors to help them in improve their businesses.
The entrepreneur said: “Startups get mentorship on everything from business models, introduction to entrepreneurship, lean principles, product design, marketing, accounting and financing, legalities, and pitching/presentation skills.
“We also organize public events and workshops focused on networking, idea-sharing, and inspiration throughout the year.”
She said: “Our main goal is to promote entrepreneurship and make it trendy among Saudi women by using Arabic names for our events.”
Since its launch, the accelerator has arranged three events: Techpreneurship Sprint (a one-day business plan competition targeting technology startup ideas); the SELLA Event (a technology entrepreneurship networking event focused on idea-sharing, inspiration, and networking); and the THIQAH Event (a female- empowerment event that teaches women how to become more confident, and to create the company they deserve).
“Going forward, and sponsored by SEDCO, Bin Dawood and other organizations, the accelerator is aiming to accept three to seven applicants in two rounds every year, for a three-month acceleration program that ends with the opportunity to pitch their ideas and products to well-known investors at the demo day,” Shakoor said.


2018 Holiday Gift Guide: What to get for the ones you love this festive season

2018 Holiday Gift Guide
Updated 55 min 17 sec ago
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2018 Holiday Gift Guide: What to get for the ones you love this festive season

DUBAI: Here are some gift ideas for this holiday season.

Long-distance love
Lovebox Spinning Heart Messenger ($100)
A 21st-century version of the classic love letter — perfect to let distant loved ones know you’re thinking of them. When you send a new message through the app, the heart on the recipient’s box revolves and your message is displayed on the screen inside.

Point-and-click. And print
HP Sprocket 2-in-1 Camera Printer ($160)
This smartphone-sized instant camera also lets you print your Instagram pics while you’re on the move. So now you can let disinterested strangers in the real world, too, know just how perfect the presentation of your smashed avocado toast was this morning.

For the watch lover
A Lange & Söhne Triple Split ($160,000)
This 100-piece limited-edition white-gold watch is one of the most complex ever created, with 567 components. The maker claims its “the first mechanical split-seconds chronograph in the world that allows multi-hour comparative time measurements,” and we’re not going to argue.

For the absent-minded
Tile Mate ($25)
Put Tile Mate on your key ring and save yourself from minor meltdowns. Can’t find your keys? Simply fire up the app and listen for the signature tune, or check the on-screen map. What if you lose your phone? Press the button and your phone will ring — even if it’s on silent. Lost your keys and your phone? Oh…

Take your tablet old-school
iPad TV stand ($30)
This cardboard faux-TV set from the Seventies is a great little placeholder for your iPad (or other tablet). For a really authentic nostalgia trip, set all your videos to 144p.

Family fun
Don’t Step In It board game ($20)
Put on a blindfold, spin the spinner, and take that many steps across the mat. And hope you don’t tread in the strategically placed poop. (The poop should be fake — we can’t stress that enough.) The weirdest thing about this weird game is that no one thought of it sooner. Seeing someone else tread in poop is always funny.

For the coffee freak
Espro Ultralight Press ($40)
This 16-oz French press (and vacuum-insulated “hydration bottle”) is perfect for the discriminating traveler for whom a sachet of Nescafe in their hotel room just won’t do.


For the coffee geek
R2-D2 Coffee Press ($25)
Everyone’s favorite service droid (yes, BB-8, *everyone’s*) now performing everyone’s favorite service — preparing coffee.

For the audiophile
Shinola Runwell Turntable ($2,500)
The ongoing vinyl revival means any music-loving hipster worthy of their goatee is once again buying LPs. This sleek belt-driven turntable has a built-in phono preamp.

The year’s best-selling book
‘Fire and Fury: Inside the Trump White House’ ($25)
Michael Wolff’s controversial exposé of what (he says) happened behind the scenes in the first nine month’s of Donald Trump’s presidency tops the bestseller list for 2018. Wolff’s ‘access-all-areas’ pass to the West Wing makes for fascinating reading, regardless of your political affiliations.

The year’s best-selling perfume
Coco Mademoiselle by Chanel ($100)
Apparently, it’s 2018’s most-popular smell-in-a-bottle, so you can’t really go wrong with this citrus-y “sexy, fresh Oriental fragrance.”

For the movie buff
100 Movies Scratch Off poster ($15)
You know those films people keep telling you that you must see? Here’s 100 of them on a single poster that you can scratch as you go to reveal the ones you’ve actually watched. Or the ones you feel like you have to pretend you’ve watched.

The shopaholic’s über-hamper
The Covent Garden Shopping Edit ($13,180)
This is only good if you’re planning a visit to London sometime soon, but for many GCC-dwellers, that’s a regular trip. This hamper features must-have gifts from Covent Garden’s most exclusive brands, including Danse Lenté, Penhaligon’s, Mulberry, The Shop at Bluebird, and more. It also includes a $6,400 voucher to spend on a watch at Bucherer.

For the escapist
Oculus Go Standalone VR Headset ($210)
Running away to another world is probably going to be high on everyone’s wish list for 2019. A trip to Mars is potentially lethal (not to mention Elon Musk could be your travel companion), so we recommend this all-in-one virtual-reality set for now.

Get some sleep
LectroFan White Noise Machine ($50)
Help mask those things that go bump (or screech, or whatever that adorable sound of young fellas revving their engines in the street outside is called) in the night with this ambient noise generator, complete with timer and volume control.

For the person who has everything
A castle in Italy ($18.25 million)
Nothing says ‘I love you’ like an 11th-century Florentine castle. Or any castle, really. This one comes with two swimming pools, two farmhouses, an olive grove, vineyard, and 37 hectares of woodland. And serious bragging rights.