JEDDAH: A mobile app for use in emergencies or accidents has been developed by Effat University in collaboration with Marfad for Social Development.
The 10/10 initiative provides a simple, flexible and quick tool to report emergencies, and is particularly useful for drivers.
With Saudi women now permitted to drive, the app will help to “ensure safety on the road,” according to its developers.
The app was launched on Tuesday by Princess Lulu Al-Faisal at a ceremony at Effat University.
Badar Al-Ansari, strategy and business development manger at Marfad for Social Development, told Arab News: “People who have been in an accident are often not in the best shape to make calls and contact family, so this application will help with that.”
The 10/10 app can call helplines and saved contacts, send an SMS to an emergency contact and call 911.
Speaking at the launch, Haifa Jamal, principal of Effat University, said the app was an example of “men and women working together to elevate their homeland.”
Princess Lulu praised the design of the app, saying “safety on the road” was paramount for women planning to drive.
The princess said she was confident people would fully support women driving. “I doubt there are skeptical people left now. I don’t think there is any room for skepticism,” she told Arab News.
Jamal also emphasized proper training of drivers. “Learning about the rules and regulations are crucial, and receiving proper training before you hit the road is a must.
“The driver needs to worry about other citizens as well as themselves. Every life is important,” she said.
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