Start-up of the Week: Catering to the sweet tooth

Updated 10 July 2018

Start-up of the Week: Catering to the sweet tooth

  • Our menu is growing and we are coming up with more items

Saudi Arabia is reportedly the largest chocolate market in the Middle East in terms of consumption with a share of 52 percent compared to the remaining Arab countries. It is difficult to say why Saudis have a sweet tooth? But their love for chocolates, pastries and desserts has given a boost to the confectionery business across the Kingdom.
Fatafeet Bakehouse is one such startup dedicated to providing delicious pastries and desserts. It was established in February 2017 and operates online. It delivers orders to a customer’s doorstep.
The modern online bakery offers cookies, cakes, desserts and various types of pastries. It receives an average of 16 orders every week. Cereal Milk Cake and the Heavenly Chocolate Cake are considered Fatafeet Bakehouse’s specialties.
It is run by Saudi pastry chef Khalida Al-Sulaiman and her husband Abdulrazzak Taylor.
Al-Sulaiman told Arab News that the vision behind Fatafeet Bakehouse was providing fresh and delicious treats and ensuring an exceptional customer service. “What sets us apart from other bakeries, is our online platform, unique goodies, and our delivery service,” she said.
Al-Sulaiman completed her pastry and baking program from Le Cordon Bleu in Cambridge, Massachusetts.
“I have always been interested in this field. In 2011, I completed The Pâtisserie and Baking Program at Le Cordon Bleu. While I was attending the culinary school, I was fortunate to work at The Four Seasons as their pastry intern. After that, I worked for Paul Maison De Qualite for almost three years, here in Jeddah. Then I worked for a high-end restaurant in California.” Al-Sulaiman said.
According to the pastry chef, her husband motivated her to establish this bakery. Taylor and Al-Sulaiman worked together to develop the website for their business.
“My husband is my inspiration. Abdulrazzak and I met a few years ago. Our story started when he tried my Heavenly Chocolate Cake. He loved it so much and persuaded me to begin working on our own. We built the website and the whole concept together. We only had the chocolate cake and cookies on our menu when we first started. Today, our menu is growing and we are coming up with more items,” said Al-Sulaiman.
Fatafeet Bakehouse can be found on Instagram @fatafeetbakehouse.

Saudi public prosecution announces results of investigation into Khashoggi killing

Updated 43 min 46 sec ago

Saudi public prosecution announces results of investigation into Khashoggi killing

RIYADH: Saudi Arabia’s public prosecutor said on Thursday he was seeking the death penalty for five out of 11 suspects charged in the murder of Saudi journalist Jamal Khashoggi.

Khashoggi was killed in the country’s Istanbul consulate on Oct. 2 after a struggle by a lethal injection dose and his body was dismembered and taken out of the building, he told reporters in Riyadh.

The Prosecutor said Khashoggi’s body parts were then handed over to a local Turkish agent outside the consulate grounds, the spokesman said, adding that the drawing of the agent has been prepared and will be handed over to the Turkish authorities.

He said that the head of Khashoggi’s repatriation team was the one who ordered the killing of the victim, adding that the investigations into the whereabouts of the victim’s body are still ongoing.

He noted that the mission of the team was to persuade Khashoggi to return to the kingdom.

The prosecutor said a former adviser had been due to meet the team that was ordered to repatriate journalist Khashoggi, who was killed after efforts to negotiate his return failed.

He added that the ex-advisor had been banned from travelling and remained under investigation, and that the case has been transferred to court while investigations continue.

The prosecutor said Saudi Arabia has requested Turkey to sign a cooperation deal on a probe into the murder of journalist Jamal Khashoggi.

“We have requested the brotherly Turkish authorities to sign a special cooperation mechanism specific to this case in order to provide them with the results of the investigation,” he said, adding that “the public prosecutor is still awaiting a response to these requests.”