Start-up of the Week: Catering to the sweet tooth

Updated 10 July 2018
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Start-up of the Week: Catering to the sweet tooth

  • Our menu is growing and we are coming up with more items

Saudi Arabia is reportedly the largest chocolate market in the Middle East in terms of consumption with a share of 52 percent compared to the remaining Arab countries. It is difficult to say why Saudis have a sweet tooth? But their love for chocolates, pastries and desserts has given a boost to the confectionery business across the Kingdom.
Fatafeet Bakehouse is one such startup dedicated to providing delicious pastries and desserts. It was established in February 2017 and operates online. It delivers orders to a customer’s doorstep.
The modern online bakery offers cookies, cakes, desserts and various types of pastries. It receives an average of 16 orders every week. Cereal Milk Cake and the Heavenly Chocolate Cake are considered Fatafeet Bakehouse’s specialties.
It is run by Saudi pastry chef Khalida Al-Sulaiman and her husband Abdulrazzak Taylor.
Al-Sulaiman told Arab News that the vision behind Fatafeet Bakehouse was providing fresh and delicious treats and ensuring an exceptional customer service. “What sets us apart from other bakeries, is our online platform, unique goodies, and our delivery service,” she said.
Al-Sulaiman completed her pastry and baking program from Le Cordon Bleu in Cambridge, Massachusetts.
“I have always been interested in this field. In 2011, I completed The Pâtisserie and Baking Program at Le Cordon Bleu. While I was attending the culinary school, I was fortunate to work at The Four Seasons as their pastry intern. After that, I worked for Paul Maison De Qualite for almost three years, here in Jeddah. Then I worked for a high-end restaurant in California.” Al-Sulaiman said.
According to the pastry chef, her husband motivated her to establish this bakery. Taylor and Al-Sulaiman worked together to develop the website for their business.
“My husband is my inspiration. Abdulrazzak and I met a few years ago. Our story started when he tried my Heavenly Chocolate Cake. He loved it so much and persuaded me to begin working on our own. We built the website and the whole concept together. We only had the chocolate cake and cookies on our menu when we first started. Today, our menu is growing and we are coming up with more items,” said Al-Sulaiman.
Fatafeet Bakehouse can be found on Instagram @fatafeetbakehouse.


Houthis accused of looting humanitarian aid

A worker unloads aid packages from a Saudi air force cargo plane, at an airfield in the northern province of Marib, Yemen, in this January 22, 2018 photo. (REUTERS)
Updated 23 July 2018
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Houthis accused of looting humanitarian aid

JEDDAH: The Yemen Scholars Association on Saturday blamed the Iranian-backed Houthi militias for the deterioration of the humanitarian situation in Yemen.
The associated accused the Houthis of looting humanitarian aid.
According to the Yemeni scholars, Houthi actions have resulted in the suspension of salaries of hundreds of thousands of employees for nearly two years.
The Association praised the efforts and humanitarian support of King Salman Humanitarian Aid and Relief Center (KSRelief), which provides, directly and indirectly, most of the humanitarian relief support for the Yemeni people.
The Yemen Scholars Association condemned the Houthi militia for looting relief aid in areas under its control.
According to a human rights report, At least 113 people have been tortured to death in detention centers in Yemen run by the Houthis since the coup began
Yemeni Human Rights Minister Mohammed Askar told Arab News that the figures in the report were only estimates and that the real figures were much higher.