Rolls-Royce names new communication & PR manager

Rami Joudi, Rolls-Royce regional PR and communications manager, Middle East, Africa and India.
Updated 11 July 2018
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Rolls-Royce names new communication & PR manager

Rolls-Royce has announced Rami Joudi as regional PR and communications manager, Middle East, Africa and India. He will be based in Dubai.

Born in Kuwait and of Syrian descent, Joudi graduated from Lincoln University in the UK with a bachelor’s degree in business administration. He started his career in 1999 as assistant editor for Motorsport Magazine in Dubai. As a journalist, his experience includes heading a number of Dubai-based publications, including editor at Gulf Auto Magazine and Auto News Magazine, and managing editor at Sport Auto Magazine. As a PR professional, his experience encompasses both the agency and corporate worlds. 

Richard Carter, director of global communications, Rolls-Royce Motor Cars, said: “I am delighted to announce that Rami Joudi has been appointed as regional PR and communications manager, Middle East, Africa and India. Rami has exceptional experience across the public relations spectrum in the region, and he is ideally positioned to embrace this role in a very important market for Rolls-Royce Motor Cars.”


Emaar reopens historic Al-Alamein Hotel

Updated 17 July 2018
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Emaar reopens historic Al-Alamein Hotel

The historic Al-Alamein Hotel has officially reopened after a major facelift by Emaar Hospitality Group that makes it among the finest resorts along the Mediterranean.

The opening event was attended by Egyptian Minister of Tourism, Dr. Rania Al-Mashat, VIP guests, top media figures, as well as other public figures.

Situated in the picturesque setting of Sidi Abdel Rahman Bay, the hotel’s glamorous design ethos and refurbished retro-modern interiors hark back to the glory days of the 1960s, when the resort first opened.

The remodelled designs blend vintage charm with contemporary style, evoking a sense of nostalgia to the golden age of Egyptian music and cinema. “The refurbishment of Al-Alamein Hotel provides an example of our determination to offer a hotel that is on a par with, or rather superior to, world-class resorts,” said Mohamed Alabbar, chairman of Emaar. 

“We strive for nothing less than the highest global standards for our customers and our developments in Egypt including Al-Alamein Hotel, of which renovation costs totaled EGP 1.5 billion ($84 million),” Alabbar added.

While the building stays true to its rich heritage, visitors can expect modern comfort and style everywhere, from the bar and restaurants to the corridors and rooms.

There is something remarkable around every corner of the resort. An impressive assortment of black and white photographs of Egypt’s most celebrated classical actors and singers festooning columns at the lobby offer visitors much to marvel at once they walk into the building.

The hotel is also home to the renowned Umbrellas sculpture by Greek artist George Zongolopoulos, a poetic structure of steel umbrellas that stretches 13 meters into the sky, offering a dramatic reinterpretation of Abdel Halim Hafez’ classic oldie “Dokko Elshamasy” or “Fix the Umbrellas on the Beach.” One of the most photographed modern sculptures worldwide, the piece was first displayed at the Venice Biennale in 1995, where it drew international attention, and will now delight visitors to this Egyptian vacation spot.

The hotel also boasts a magnificent collection of art works and sculptures by a large number of local and global artists, including an iconic mosaic mural of late legendary Egyptian singer Umm Kulthum and another one featuring colorful ancient boats.

Al-Alamein Hotel is part of a thriving residential and tourist community Emaar is developing in Marassi, the company’s flagship Mediterranean landmark in Egypt. These include several hotels already launched such as Vida Marassi Marina, Address Marassi Beach Resort and Address Marassi Golf Resort + Spa. Marassi will be home to seven luxury hotels with up to 3,000 rooms.