MYNM empowers women drivers with SABB

The events aimed at empowering women through educating them with the required information for purchasing their first car.
Updated 11 July 2018
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MYNM empowers women drivers with SABB

Mohamed Yousuf Naghi Motors (MYNM), the official BMW Group importer in Saudi Arabia, recently partnered with SABB (Saudi British Bank) to host two female-only events. The events aimed at empowering women through educating them with the required information for purchasing their first car. This includes topics like financial solutions, safety and features to look for as they begin driving in the Kingdom.

Female customers of SABB were welcomed into a relaxing environment in MYNM’s showrooms in Jeddah and Riyadh by female sales staff and live jazz music to set them at ease. Guests had the opportunity to learn more about BMW and its history before being taken by female staff and a BMW Product Genius for an overview of key BMW models and their features aimed to best suit each guest’s individual needs.

Aside from educating women on their first car purchase, key topics of discussion at both events were focused on BMW’s unique safety, efficiency, convenience, and driving pleasure.

Hector Kostakis, national marketing manager of Mohamed Yousuf Naghi Motors — BMW Group, said: “We are excited to welcome ladies in all our events and activities, as well as in our showrooms throughout the country. Our experienced colleagues will be more than happy to assist them on the process of purchasing their new car. It is our pleasure to ensure the women visiting our showrooms have a seamless purchasing experience from learning about the financial services available to the features to look for to best suit their personal needs.”

Mohamed Yousuf Naghi Motors has taken several steps to ensure females feel empowered when walking into their showrooms across the Kingdom. Apart from actively supporting female-only events including their partnership with SABB, they recently supported the inaugural Arab Fashion Week. 

They have multiple female sales assistants to help female customers to further understand BMW and their products and the process of purchasing a new car. An additional step they have taken is establishing a dedicated WhatsApp number to allow all their female customers to communicate their questions or concerns with MYNM’s CRM team.


Mastercard: Smart cities key to a more connected MEA

Mastercard was a sponsoring patron at the recent World Cities Summit in Singapore.
Updated 23 July 2018
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Mastercard: Smart cities key to a more connected MEA

Mastercard, a leading technology company in the global payments industry, continues to champion the fundamental role of smart cities in enabling a more connected and inclusive future for the Middle East and Africa (MEA). The company reaffirmed its commitment to supporting the development of smart cities through meaningful partnerships with both the public and private sectors at the recent World Cities Summit in Singapore, where Mastercard was a sponsoring patron.
Markets across the region are already heavily investing in the future of cities, with figures from the International Data Corporation forecasting that spending on technologies that enable smart city initiatives will reach $1.26 billion in MEA in 2018.
Commending the exceptional efforts of regional governments in implementing smart city initiatives and creating more opportunities for their cities’ transformation into vibrant hubs for innovation, Mastercard experts at the summit shed light on the significance of a “public-private-people (3P)” model and data analytics as key enablers of the technologies that will open doors to the cities of the future.
“An inclusive future for all is a shared responsibility and we believe that effective collaborations hinged on a dynamic public-private-people model is the way forward if we want to unlock the full potential of our cities. Mastercard is focused on making cities more efficient and inclusive by enabling ecosystems that benefit residents, visitors and local businesses. The key to the success of these cities is partnerships, and we will continue to engage with governments, NGOs and leaders in innovation to enable a smarter and more connected future for all,” said J.K. Khalil, cluster head, Saudi Arabia and Bahrain, Mastercard.
As part of its participation at the summit, Mastercard welcomed a delegation of the region’s most prominent journalists and influencers, where it facilitated in-depth discussions with industry experts and showcased the latest technologies to demonstrate and build advocacy for smart and connected cities.
With two billion adults around the world still lacking access to financial services, Mastercard is helping advance inclusive communities globally through its collaborations. The company has partnered with over 60 governments globally to deliver more than 1,600 scalable programs in various cities and communities around the world.