Noon celebrates 1st Arab female football expert

Emirati female footballing talent Houriya Al-Thaheri.
Updated 11 July 2018
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Noon celebrates 1st Arab female football expert

Noon, the Middle East’s homegrown digital marketplace, is celebrating the upcoming FIFA World Cup final with Emirati female footballing talent Houriya Al-Thaheri. 

As part of its ongoing noon | women series, noon caught up with the female Emirati football coach, who recently became the first Arab female football expert in FIFA. 

“In 2007, I visited the FIFA headquarters in Zurich as a player, and took pictures near the FIFA logo,” said Al-Thaheri. “To now be a part of FIFA, is a dream come true for me.”

Now a technical director in the Women’s Football Committee, Al-Thaheri is also head coach of the UAE’s under-15 girls team, and she is set on nurturing the next generation of female Arab football stars. 

It is her passion to help the women of her country, and region, reach their greatest potential by pushing through obstacles. “One of the challenges is that there are not enough clubs for girls, especially in football,” she said. 

A true inspiration in her own right, Al-Thaheri holds a football coaching license, which is the highest degree in the Asian football confederation. She also recently authored her first book “Becoming A Legend” — named after the football academy she established in the UAE for boys and girls.

“The idea for the book was to speak about everything, not just my accomplishments, but of all of the support female footballers get from the UAE government. There are a lot of inspirational stories about all the people who have accompanied me in my career, which I wanted to tell.” 

The noon | women series has been developed to shed light on the female talent driving change across the region, by telling the stories of these unsung heroes. 


Emaar reopens historic Al-Alamein Hotel

Updated 17 July 2018
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Emaar reopens historic Al-Alamein Hotel

The historic Al-Alamein Hotel has officially reopened after a major facelift by Emaar Hospitality Group that makes it among the finest resorts along the Mediterranean.

The opening event was attended by Egyptian Minister of Tourism, Dr. Rania Al-Mashat, VIP guests, top media figures, as well as other public figures.

Situated in the picturesque setting of Sidi Abdel Rahman Bay, the hotel’s glamorous design ethos and refurbished retro-modern interiors hark back to the glory days of the 1960s, when the resort first opened.

The remodelled designs blend vintage charm with contemporary style, evoking a sense of nostalgia to the golden age of Egyptian music and cinema. “The refurbishment of Al-Alamein Hotel provides an example of our determination to offer a hotel that is on a par with, or rather superior to, world-class resorts,” said Mohamed Alabbar, chairman of Emaar. 

“We strive for nothing less than the highest global standards for our customers and our developments in Egypt including Al-Alamein Hotel, of which renovation costs totaled EGP 1.5 billion ($84 million),” Alabbar added.

While the building stays true to its rich heritage, visitors can expect modern comfort and style everywhere, from the bar and restaurants to the corridors and rooms.

There is something remarkable around every corner of the resort. An impressive assortment of black and white photographs of Egypt’s most celebrated classical actors and singers festooning columns at the lobby offer visitors much to marvel at once they walk into the building.

The hotel is also home to the renowned Umbrellas sculpture by Greek artist George Zongolopoulos, a poetic structure of steel umbrellas that stretches 13 meters into the sky, offering a dramatic reinterpretation of Abdel Halim Hafez’ classic oldie “Dokko Elshamasy” or “Fix the Umbrellas on the Beach.” One of the most photographed modern sculptures worldwide, the piece was first displayed at the Venice Biennale in 1995, where it drew international attention, and will now delight visitors to this Egyptian vacation spot.

The hotel also boasts a magnificent collection of art works and sculptures by a large number of local and global artists, including an iconic mosaic mural of late legendary Egyptian singer Umm Kulthum and another one featuring colorful ancient boats.

Al-Alamein Hotel is part of a thriving residential and tourist community Emaar is developing in Marassi, the company’s flagship Mediterranean landmark in Egypt. These include several hotels already launched such as Vida Marassi Marina, Address Marassi Beach Resort and Address Marassi Golf Resort + Spa. Marassi will be home to seven luxury hotels with up to 3,000 rooms.