Citadines Al-Salamah goes green in 2018

Citadines Al-Salamah Jeddah is managed by The Ascott Limited.
Updated 11 July 2018
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Citadines Al-Salamah goes green in 2018

During the first half of 2018, Citadines Al-Salamah Jeddah has made major strides in its operations, going above and beyond its traditional responsibilities and investing into the well-being of the local community.

Embracing the ideals of corporate social responsibility, and ultimately being a good corporate citizen, efforts at Citadines Al-Salamah have been focused on reducing wastage and increasing recycling on a large scale. This is done in support of the Kingdom’s Vision 2030, which encourages businesses to contribute to developing society and the country, while not being geared solely toward generating profits.

Heading the property’s efforts was the “Green Initiative” introduced in January. The property collected recyclable waste — with a key focus on water bottles, which take long to degrade and are therefore detrimental to the health of the surrounding ecosystems. The collected waste was sent to Mawakeb Alajer, a social, economic and environmental initiative that could sell these to a recycling plant, and use the funds to support low-income families, orphans, and financially challenged university students among many others.

In honor of “International Childhood Cancer Day” in February, the staff at Citadines Al-Salamah supported the Sanad Children’s Cancer Support Association. The team met with 25 children at King Faisal Specialist Hospital, where they donned costumes of popular television characters and interacted with the children. Children were given costumes, face paint and props to brighten up their day, and one child’s wish was granted as part of the “Fulfilling A Wish Program.”

Citadines Al-Salamah Jeddah is managed by The Ascott Limited (Ascott). Ascott, a serviced residence owner-operator, has a vision of transforming the hospitality sector’s environmental initiatives by its “Go Green” initiatives that are implemented across many of its properties globally.

On June 30, Citadines Al-Salamah launched its “Clothes Donation Drive” project, aimed at gathering used clothes and shoes at the property. These donations are given to the Nema Society Jeddah, who in turn sell the items to a recycling plant and utilize the subsequent funds to provide low-income families and orphans with financial aid and clothing.

The Ascott Limited is a Singapore company that has grown to be one of the leading international serviced residence owner-operators. It has over 45,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as about 30,000 units which are under development, making a total of more than 74,000 units in over 500 properties.


Ford trains 1,600 motorists in Mideast, Africa in 2018

Updated 11 December 2018
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Ford trains 1,600 motorists in Mideast, Africa in 2018

Ford Driving Skills for Life (DSFL) has wrapped up a successful 2018 having added programs in two new markets — Morocco and Madagascar — as well as having launched a women-only program in Saudi Arabia. The training program reached more than 1,600 inexperienced motorists in 10 cities around the Middle East and Africa.

Providing free training and instilling safe driving practices, the DSFL program offered an opportunity to gain experience in the four main primary driving skills: Hazard recognition, vehicle handling, speed management, and space management.

This year, Ford DSFL was run in the UAE (Dubai), Kenya (Nairobi), Uganda (Gulu Town), and four cities in South Africa (Cape Town, Port Elizabeth, Rustenburg, and Pretoria), while Casablanca welcomed Morocco’s first-ever DSFL for three days of training in October. 

Antananarivo in Madagascar also joined the DSFL family when it played host to 50 members of the media, and a train-the-trainer for distributor staff, in September, becoming the eighth market in sub-Saharan Africa alone to benefit from the introduction of Ford’s program.

In addition, on its return to Jeddah, Ford hosted the global debut of its DSFL for Her, a new customized version of Ford’s award-winning safe-driving initiative, helping to build confidence behind the wheel as participants in the Kingdom prepared to be among the first-ever women to be issued a driving license in the country.

The DSFL for Her course followed the landmark decision last year, as decreed by King Salman to lift the ban on females driving in Saudi Arabia.

“Safety continues to be a key priority for Ford, and providing campaigns such as DSFL can only help reduce the number of road accidents, and increase young drivers’ knowledge and confidence on the road,” said Jim Graham, global manager, Ford Driving Skills for Life. 

“Ford also made history in 2018 when it hosted the first-ever practical hands-on driving training for women in Saudi Arabia — DSFL for Her — specifically designed to accommodate Saudi females embarking on their first journey behind the wheel of a car. These are the kinds of occasions that make Ford exceptionally proud of the success DSFL has enjoyed this year, as the program continues its rapid expansion, and evolves to adapt to the needs of the markets in which it operates,” Graham added.

Ford Driving Skills for Life was established in 2003 by Ford Motor Company Fund, Governors Highway Safety Association, and a panel of safety experts to teach newly licensed drivers necessary skills beyond standard driver education programs. In 2008, the program expanded to Asia Pacific, and in 2013, Ford DSFL branched out into both Europe and the Middle East.

In 2017, the free program celebrated reaching the one-millionth newly licensed driver trained.