During the first half of 2018, Citadines Al-Salamah Jeddah has made major strides in its operations, going above and beyond its traditional responsibilities and investing into the well-being of the local community.
Embracing the ideals of corporate social responsibility, and ultimately being a good corporate citizen, efforts at Citadines Al-Salamah have been focused on reducing wastage and increasing recycling on a large scale. This is done in support of the Kingdom’s Vision 2030, which encourages businesses to contribute to developing society and the country, while not being geared solely toward generating profits.
Heading the property’s efforts was the “Green Initiative” introduced in January. The property collected recyclable waste — with a key focus on water bottles, which take long to degrade and are therefore detrimental to the health of the surrounding ecosystems. The collected waste was sent to Mawakeb Alajer, a social, economic and environmental initiative that could sell these to a recycling plant, and use the funds to support low-income families, orphans, and financially challenged university students among many others.
In honor of “International Childhood Cancer Day” in February, the staff at Citadines Al-Salamah supported the Sanad Children’s Cancer Support Association. The team met with 25 children at King Faisal Specialist Hospital, where they donned costumes of popular television characters and interacted with the children. Children were given costumes, face paint and props to brighten up their day, and one child’s wish was granted as part of the “Fulfilling A Wish Program.”
Citadines Al-Salamah Jeddah is managed by The Ascott Limited (Ascott). Ascott, a serviced residence owner-operator, has a vision of transforming the hospitality sector’s environmental initiatives by its “Go Green” initiatives that are implemented across many of its properties globally.
On June 30, Citadines Al-Salamah launched its “Clothes Donation Drive” project, aimed at gathering used clothes and shoes at the property. These donations are given to the Nema Society Jeddah, who in turn sell the items to a recycling plant and utilize the subsequent funds to provide low-income families and orphans with financial aid and clothing.
The Ascott Limited is a Singapore company that has grown to be one of the leading international serviced residence owner-operators. It has over 45,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as about 30,000 units which are under development, making a total of more than 74,000 units in over 500 properties.