Dodge supports women drivers in KSA

The Dodge video has an empowering message.
Updated 16 July 2018

Dodge supports women drivers in KSA

Dodge has unveiled a dedicated campaign to empower women drivers. Focused on social media and digital platforms, the campaign features a special video for the Dodge brand entitled “She Roars.”
With women driving in the Kingdom now a reality, there may still be some lingering questions in the minds of female drivers: “Am I ready? Is it really happening? Can I change the norm? Can I do it? Am I ready?” These questions are answered in the Dodge “She Roars” video with the empowering message — “I am Ready”!
Dodge’s campaign will highlight the advanced performance, features, technology and safety innovations available in Dodge vehicles that will make women drivers confident that they are indeed ready for the road.
Supported with a free pickup and delivery service and roadside assistance package available only to female drivers choosing any model from the Dodge lineup, United Motors Company (UMC) — the sole distributor for Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Ram and Mopar in Saudi Arabia — is offering a warm welcome to women looking to hit the road.
UMC’s roadside assistance package, also accessible via a dedicated mobile app, offers immediate support should there be any one of a wide range of common issues, including battery failure, flat tires, running out of fuel, traffic accidents and mechanical/electrical problems.
The Dodge range — Charger, Challenger, Durango and Neon — offers features such as LED headlamps, state-of-the-art TorqueFlite eight-speed transmissions, dual exhausts, leather wrapped steering wheels plus Alcantara and Laguna leather finishes. Among the many available safety features are blind spot and cross path detection, rear parking sensors, rear view camera and advanced air bag systems.

PNU, Dell EMC certify first batch of female data scientists

Updated 18 August 2018

PNU, Dell EMC certify first batch of female data scientists

Princess Nourah bint Abdulrahman University (PNU), the largest university for women in the world, has partnered with Dell EMC to train and certify Saudi Arabia’s first batch of female data scientists.

In line with Saudi Vision 2030 to promote a knowledge-based economy, PNU partners with national and international organizations to provide degrees and certificates for Saudi female students and graduates. 

The College of Computer and Information Sciences provides a number of certifications and technical training courses in its curriculum for three bachelor degrees — computer science, information systems and information technology. As a member of Dell EMC’s External Research and Academic Alliance Program, the college has successfully trained and certified 57 female data science and big data analytics students this semester with an additional 103 students certified in cloud infrastructure. 

The university also successfully introduced the VMware Install, Configure and Manage course as an elective training course for senior students. 

Auhood Alfaries, dean of College of Computer and Information Sciences, PNU, said: “Building a comprehensive curriculum to cover the essential knowledge area for the computing disciplines and to equip our students with the skills required for the future workplace is a priority for Princess Nourah bint Abdulrahman University. We are proud to be a leading university to actively promote the data-skilled taskforce in the Kingdom through the introduction of industry-relevant certifications and trainings. 

“We strive to continually evolve to contribute toward building a knowledge-based economy, in alignment with Saudi Vision 2030, through strategic academic partnerships such as the Dell EMC External Research and Academic Alliance program which plays a crucial role in effectively developing our students into tomorrow’s workforce.” 

A recent study by Dell Technologies titled “Realizing 2030: A Divided Vision of the Future” highlighted the lack of workforce readiness as the leading barrier in the Middle East to becoming a successful digital business in 2030, further emphasizing the need for skill development among existing employees and future generations. 

Mohammed Amin, senior vice president and regional manager, Middle East, Turkey and Africa, Dell EMC, said: “The unrelenting pace of digital transformation in the marketplace is creating new challenges for all of us where organizations as well as individuals are increasingly realizing that investing in workforce readiness and the development of new skills is key to future success and competitive differentiation. 

“We congratulate Princess Nourah bint Abdulrahman University on this wonderful achievement and look forward to continuing to work with them to advance the technical education of women in the region.”

Marwa Zaghow, senior manager, External Research and Academic Alliance, Europe, Middle East, and Africa, Dell EMC, said: “The Dell EMC External Research and Academic Alliance program collaborates with innovative colleges and universities like Princess Nourah bint Abdulrahman University to effectively contribute to the regional priority of developing IT skillsets among the youth and specifically women.”