China’s most expensive movie becomes epic flop

Pulled from cinemas after its opening weekend, China's most expensive domestically made film has become a flop of historic proportions, bringing in just 7.3 million USD despite a reported budget of over 110 million USD. (Greg Baker/AFP)
Updated 17 July 2018
0

China’s most expensive movie becomes epic flop

  • The film cost 750 million yuan ($113.5 million) to make, state media said
  • The estimated loss of $106 million would make it the fifth-biggest flop in movie history worldwide

BEIJING: With a $113-million budget, the most expensive Chinese film ever made has become a flop of historic proportions, pulled from theaters on its opening weekend after bringing in a paltry $7.3 million.
Alibaba Pictures’ special effects-heavy fantasy film “Asura” was intended as the first instalment in an epic trilogy inspired by Tibetan Buddhist mythology, part of a drive by authorities to promote works bearing elements of traditional Chinese culture.
The film cost 750 million yuan ($113.5 million) to make, state media said, and opened on Friday, but Chinese ticketing platform Maoyan said it only took in just over $7.3 million at the weekend.
By Sunday, the film’s official social media account posted a statement declaring that it would be removed from theaters as of 10 p.m. that night.
“We express our apologies to all those who wanted to but won’t have the chance to see it,” it said.
Most of China’s biggest blockbusters to date have been made with half the budget lavished on “Asura.”
The estimated loss of $106 million would make it the fifth-biggest flop in movie history worldwide, behind frontrunner “Sinbad: Legend of the Seven Seas” which suffered losses of $125 million, according to data from website Box Office Mojo.
State media had touted the movie before it was released, with the China Daily hailing “Asura” as “the most hotly anticipated blockbuster of China’s competitive summer season.”
“It’s a very imaginative movie. We wanted the film to raise confidence in our own culture and train more domestic talent,” Yang Hongtao, chairman of Ningxia Film Group, one of the movie’s backers, told the paper ahead of Friday’s opening.
Six years in the making, the film was heavy on expensive visuals, featuring 2,400 scenes with special effects in its runtime of just 141 minutes, the paper noted.
Bankable Hong Kong actors Tony Leung Ka-fai and Carina Lau starred, while high-powered foreign talent — such as Oscar-winning Ngila Dickson, costume designer for the “Lord of the Rings” franchise — also took part.
Yet the film garnered a rotten 3.1 rating on Douban, China’s most influential user review platform.
“My god, it’s horrifying! It’s just a magnificent pile of excrement!” one user wrote.
Wildly different reviews on the country’s two largest ticketing platforms prompted a virulent retort from the movie’s production team, posted Friday to its social media account.
On opening day, “Asura” netted an 8.4 rating out of 10 on Alibaba-owned Tao Piaopiao. But on Maoyan, backed by Alibaba’s rival tech giant Tencent, reviewers had given it just 4.9.
The team accused Maoyan of using fake, paid reviewers to post 1-star ratings to artificially deflate the film’s score, calling the alleged move “despicable, foolish, and ludicrous.”
Many users dismissed the film’s team’s statement.
“It was garbage anyway,” one reviewer wrote.


Like a Berber: Madonna celebrates 60th birthday in Marrakech

Updated 19 August 2018
0

Like a Berber: Madonna celebrates 60th birthday in Marrakech

  • The Queen of Pop donned the attire of a “Berber Queen” in Marrakech on her birthday
  • On Sunday, the American star posted pictures and videos on her Instagram of a fun photo shoot with British-Moroccan artist Hassan Hajjaj

JEDDAH: Madonna’s 60th birthday celebrations are creating quite a buzz, especially delighting her Arab fans that she chose to mark the milestone in Morocco.
The Queen of Pop donned the attire of a “Berber Queen” in Marrakech on her birthday, wearing a fuchsia chiffon long-sleeved gown by Gucci with Berber jewelry and a headpiece by Marianna Harutunian.
On Sunday, the American star posted pictures and videos on her Instagram of a fun photo shoot with British-Moroccan artist Hassan Hajjaj, known as the “Andy Warhol of Marrakech.” Madonna, who posed for pictures with her family, is seen dressed in a traditional red attire, accessorized with colorful jewelry and a Louis Vuitton headscarf.
“Life can be sweet and sour and sometimes a surprise can happen that you never would think of and this was one of (those) moments; want to thank Madonna and her lovely family and being patient for the shoot at my riad,” Hajjaj wrote on Instagram.
Hashtagged #birthday #magic #Marakesh, Madonna’s pictures have gone viral on social media since she first posted a portrait of herself bedecked in Berber jewelry and brandishing a sign that reads “The Queen.” She wrote: “Finally and at last it’s my birthday! I have survived! Life is beautiful!”
On the eve of the big day, she toured the former imperial city of Morocco under the close watch of the paparazzi and wrote: “Walking through the Labyrinth of the Medina during the Call to Prayer.” She posted a video shot at night, wandering in the alleys of the city’s ancient market.
“Mystical walk through the desert,” she captioned a photo featuring her in the desert, with six horsemen holding candles in the background.
Another portrait shows Madonna wearing a fez decorated with Berber jewelry, along with a caption reading: “Today I am wearing CAKE on my head!“
Known for repeatedly reinventing herself during her 35-year pop career, Madonna has been staying at the luxury palace-turned-hotel El Fenn, owned by the sister of British billionaire Richard Branson, Vanessa. The property has been redecorated and staff have had their smart phones confiscated to protect the privacy of Madonna and her guests. The birthday guest list has also been kept secret, and Moroccan police were keeping journalists and photographers at bay.
Guests reportedly dressed in traditional Bedouin garb for the Arabian-themed party featuring Berber music. According to the Mirror, Indian designer Sabyasachi Mukherjee designed kaftans and Berber costumes for them.
Agence France-Presse reported a local photographer as saying that he had spotted Madonna wearing a veil covering the hair and face but for the eyes. She reportedly visited the five-star Kasbah Agafay spa, went shopping at a souk and enjoyed a camel trek in the desert.
Local media reported that she and around 15 friends had dined out at a restaurant in western Morocco, escorted by bodyguards and under police surveillance.
Taking to social media under the hashtag #MadonnaAt60, fans from across the world sent birthday wishes to the pop diva. Since her first, eponymous album came out in 1983, Madonna has sold more than 300 million records, with albums such as “True Blue,” “Like a Prayer” and “Ray of Light” topping music charts around the world.