China’s most expensive movie becomes epic flop

Pulled from cinemas after its opening weekend, China's most expensive domestically made film has become a flop of historic proportions, bringing in just 7.3 million USD despite a reported budget of over 110 million USD. (Greg Baker/AFP)
Updated 17 July 2018
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China’s most expensive movie becomes epic flop

  • The film cost 750 million yuan ($113.5 million) to make, state media said
  • The estimated loss of $106 million would make it the fifth-biggest flop in movie history worldwide

BEIJING: With a $113-million budget, the most expensive Chinese film ever made has become a flop of historic proportions, pulled from theaters on its opening weekend after bringing in a paltry $7.3 million.
Alibaba Pictures’ special effects-heavy fantasy film “Asura” was intended as the first instalment in an epic trilogy inspired by Tibetan Buddhist mythology, part of a drive by authorities to promote works bearing elements of traditional Chinese culture.
The film cost 750 million yuan ($113.5 million) to make, state media said, and opened on Friday, but Chinese ticketing platform Maoyan said it only took in just over $7.3 million at the weekend.
By Sunday, the film’s official social media account posted a statement declaring that it would be removed from theaters as of 10 p.m. that night.
“We express our apologies to all those who wanted to but won’t have the chance to see it,” it said.
Most of China’s biggest blockbusters to date have been made with half the budget lavished on “Asura.”
The estimated loss of $106 million would make it the fifth-biggest flop in movie history worldwide, behind frontrunner “Sinbad: Legend of the Seven Seas” which suffered losses of $125 million, according to data from website Box Office Mojo.
State media had touted the movie before it was released, with the China Daily hailing “Asura” as “the most hotly anticipated blockbuster of China’s competitive summer season.”
“It’s a very imaginative movie. We wanted the film to raise confidence in our own culture and train more domestic talent,” Yang Hongtao, chairman of Ningxia Film Group, one of the movie’s backers, told the paper ahead of Friday’s opening.
Six years in the making, the film was heavy on expensive visuals, featuring 2,400 scenes with special effects in its runtime of just 141 minutes, the paper noted.
Bankable Hong Kong actors Tony Leung Ka-fai and Carina Lau starred, while high-powered foreign talent — such as Oscar-winning Ngila Dickson, costume designer for the “Lord of the Rings” franchise — also took part.
Yet the film garnered a rotten 3.1 rating on Douban, China’s most influential user review platform.
“My god, it’s horrifying! It’s just a magnificent pile of excrement!” one user wrote.
Wildly different reviews on the country’s two largest ticketing platforms prompted a virulent retort from the movie’s production team, posted Friday to its social media account.
On opening day, “Asura” netted an 8.4 rating out of 10 on Alibaba-owned Tao Piaopiao. But on Maoyan, backed by Alibaba’s rival tech giant Tencent, reviewers had given it just 4.9.
The team accused Maoyan of using fake, paid reviewers to post 1-star ratings to artificially deflate the film’s score, calling the alleged move “despicable, foolish, and ludicrous.”
Many users dismissed the film’s team’s statement.
“It was garbage anyway,” one reviewer wrote.


Winners of prestigious photography award announced at Riyadh forum

Colors of Arabia held an event to honor artists in Riyadh. (Photo/Supplied)
Updated 14 December 2018
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Winners of prestigious photography award announced at Riyadh forum

  • Colors of Arabia forum held under the patronage of SCTH President Prince Sultan bin Salman

RIYADH; The Saudi Commission for Tourism and National Heritage (SCTH) has announced the winners of the Prince Sultan Bin Salman Photography Award in four categories.
Winners of the prestigious award, which was launched to recognize budding talent and efforts to highlight the Kingdom’s heritage, received SR300,000 each and shields at a ceremony held at the Colors of Arabia forum under the patronage of Prince Sultan bin Salman, SCTH president.
The forum, which is being held at Riyadh’s International Convention and Exhibition Center, spans 15,000 square meters and is expected to have attracted 30,000 visitors by the time it ends on Sunday.
The award for the “pioneers” category, which recognizes the work of Saudis who have successfully contributed to the development of local artists, was won by a photographer in Hafr Al-Batin who began capturing day-to-day life in the Eastern Province city at only 12 years of age. The work of Jarallah Al-Hamad is now used in government brochures.
The award in the “literature and publications” category, which was open to contenders of any nationality both within and outside the Kingdom, recognizes photographers who have captured shots for publications and the film industry. Amin Al-Qusayran, a photographer and graphic designer from Madinah who began pursuing his passion 15 years ago, had previously won two awards in recognition of his work. Al-Qusayran is also author of a pictorial book shedding light on the Prophet’s Mosque in Madinah.
The “civilized heritage” category, meanwhile, was open to photographers from around the globe seeking to preserve world heritage through the power of image.
The award for this category was jointly won by two photographers of Arab descent. Mohamed Bouhsen, from Bahrain, had left university to document national heritage in his country and the Arabian Peninsula at large. He won the award alongside Jalal Al-Masri, an Egyptian photographer who has taken part in 133 local, Arab and international exhibitions.
The STCH also announced the winners of the photo and short film awards in seven categories.
Mazen Flamban, who won the award in the “cultural heritage” category, expressed his surprise and joy at having had his work recognized.
“My ambition is to revive Hijazi heritage through my lens,” Flamban told Arab News. “This was the first year I joined the competition. My photo depicts an old woman who lives alone as she reminisces over old photos.”