LG Signature offers a state-of-the-art living experience

The minimalistic design of the LG Signature OLED TV W8 follows LG’s “less is more” philosophy to highlight the beauty of the screen alone.
Updated 17 July 2018
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LG Signature offers a state-of-the-art living experience

The LG Signature family consists of four super-premium products. These include the thin picture-on-glass OLED television, which takes the immersive viewing and listening experience to the next level with its new artificial intelligence (AI) feature; a sleek refrigerator with an InstaView Door-in-Door feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive air purifier designed to filter the air in any home in any environment in order to protect the family from pollutants and allergens.

Kevin Cha, president LG Electronics Middle East and Africa, said: “LG Signature stays true to the essence, delivering a new sense of life for the most discerning customers. Our role at LG is to innovate for a better life, and with LG Signature, we not only provide unparalleled performance, but generate an intuitive user experience whilst accentuating aesthetic satisfaction.” 

Now, people can elevate the look and feel of any room to meet their exquisite design taste and preferences.”

The minimalistic design of the LG Signature OLED TV W8 follows LG’s “less is more” philosophy to highlight the beauty of the screen alone. Additionally, the W8’s sleek and captivating ultra-thin profile makes the TV appear to be levitating in mid-air — like a piece of art — adding to the sense of immersion.


Ford trains 1,600 motorists in Mideast, Africa in 2018

Updated 11 December 2018
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Ford trains 1,600 motorists in Mideast, Africa in 2018

Ford Driving Skills for Life (DSFL) has wrapped up a successful 2018 having added programs in two new markets — Morocco and Madagascar — as well as having launched a women-only program in Saudi Arabia. The training program reached more than 1,600 inexperienced motorists in 10 cities around the Middle East and Africa.

Providing free training and instilling safe driving practices, the DSFL program offered an opportunity to gain experience in the four main primary driving skills: Hazard recognition, vehicle handling, speed management, and space management.

This year, Ford DSFL was run in the UAE (Dubai), Kenya (Nairobi), Uganda (Gulu Town), and four cities in South Africa (Cape Town, Port Elizabeth, Rustenburg, and Pretoria), while Casablanca welcomed Morocco’s first-ever DSFL for three days of training in October. 

Antananarivo in Madagascar also joined the DSFL family when it played host to 50 members of the media, and a train-the-trainer for distributor staff, in September, becoming the eighth market in sub-Saharan Africa alone to benefit from the introduction of Ford’s program.

In addition, on its return to Jeddah, Ford hosted the global debut of its DSFL for Her, a new customized version of Ford’s award-winning safe-driving initiative, helping to build confidence behind the wheel as participants in the Kingdom prepared to be among the first-ever women to be issued a driving license in the country.

The DSFL for Her course followed the landmark decision last year, as decreed by King Salman to lift the ban on females driving in Saudi Arabia.

“Safety continues to be a key priority for Ford, and providing campaigns such as DSFL can only help reduce the number of road accidents, and increase young drivers’ knowledge and confidence on the road,” said Jim Graham, global manager, Ford Driving Skills for Life. 

“Ford also made history in 2018 when it hosted the first-ever practical hands-on driving training for women in Saudi Arabia — DSFL for Her — specifically designed to accommodate Saudi females embarking on their first journey behind the wheel of a car. These are the kinds of occasions that make Ford exceptionally proud of the success DSFL has enjoyed this year, as the program continues its rapid expansion, and evolves to adapt to the needs of the markets in which it operates,” Graham added.

Ford Driving Skills for Life was established in 2003 by Ford Motor Company Fund, Governors Highway Safety Association, and a panel of safety experts to teach newly licensed drivers necessary skills beyond standard driver education programs. In 2008, the program expanded to Asia Pacific, and in 2013, Ford DSFL branched out into both Europe and the Middle East.

In 2017, the free program celebrated reaching the one-millionth newly licensed driver trained.