Emirates wins Skytrax World Airline Award

Emirates also secured a service excellence award for best airline staff service in the Middle East this year.
Updated 19 July 2018
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Emirates wins Skytrax World Airline Award

Emirates has won World’s Best Inflight Entertainment award for the 14th year in a row at the Skytrax World Airline Awards 2018. The airline also secured a service excellence award for best airline staff service in the Middle East this year.
The Skytrax World Airline Awards are considered a global benchmark of airline excellence. This year’s results were decided by more than 20 million customers across 100 countries. The survey reviewed over 335 airlines from August 2017 to May 2018.
“It’s an honor to be recognized by Skytrax for our commitment to innovation and service excellence. We always work hard to stay creative, relevant, and continue to build content that appeals to our multi-national and multi-cultural passengers. The fact that these awards are based on the direct feedback from passengers is gratifying and wonderful recognition for all of the hard work that’s gone into creating the Emirates experience,” said Patrick Brannelly, Emirates’ divisional vice president for customer experience.
Emirates has always been an innovator within the industry as the airline was the first to install TV screens in every seat on every aircraft in its fleet in 1992. ice, the award-winning inflight entertainment system, now offers over 3,500 channels of entertainment, including over 100 kids’ channels and 850 movies from around the world.
Emirates has also been investing in providing connectivity and Live TV for its customers. Over 70 percent of all Emirates’ aircraft offer Live TV, including all its Boeing 777-200LR and 777-300ER fleet. Live TV provides passengers and sport enthusiasts an opportunity to watch their favorite matches and tournaments on Sport 24 and Sport 24 Extra. Passengers can also enjoy a selection of international news channels such as CNN, BBC World News, Sky News, Euro News, CNBC, and NHK World. Live TV is available on over 170 Emirates aircraft including its Boeing 777 fleet and select Emirates A380s.


New Balance opens store in Riyadh

Updated 13 October 2018
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New Balance opens store in Riyadh

American multinational corporation New Balance Inc. (NB), a global leader in athletic footwear, apparel and accessories, opened its new store in the Saudi capital on Thursday. The store, located in the high-end Riyadh Gallery Mall on King Fahd Road, showcases women’s and men’s shoes, apparel and sportswear, sports equipment, and kids and lifestyle selections.

Top Brazilian footballer Carlos Eduardo de Oliveira Alves, who plays for Saudi Arabia’s Al-Hilal Club, cut the ribbon to mark the opening of the New Balance store. The inaugural ceremony was attended by a large number of industry leaders and top-notch executives of Apparel Group, which owns and operates the New Balance stores in Saudi Arabia.

Speaking on this occasion, Alves said: “I am happy to open the store of New Balance, with which I have been associated.” 

The footballer, who recently signed a two-year contract with New Balance endorsing the brand, called on the shoppers “to visit the store where they will be led into an interactive and immersive experience of the brand, welcomed by dynamic visuals.”

Referring to the range of the New Balance Athletics Inc., a statement released on this occasion, said: “The New Balance’s Riyadh store is roomy and bright, and presents the brand’s footwear and apparel in a raw-concrete environment.” 

New Balance, the Boston-based maker of trainers and running shoes, is planning to aggressively expand its presence in the Gulf region, increasing its store count to 50 by 2020. 

“The launch of this store is the pinnacle of our progress in the Kingdom and the Middle East, but it is also just the start,” said the statement, adding that the Boston-based company is excited to announce the release of the 247v2. As a contemporary evolution, the updated silhouette makes a nod to NB heritage, while further representing the intersection between where lifestyle and sport meet, it said. 

Alves, who inaugurated the New Balance store, plays for the Al-Hilal Club as a midfielder. He joined Al-Hilal in 2015, scored several goals for the club and won many honors. 

New Balance Athletics Inc., popularly known as New Balance, is among one of the world’s major sports footwear makers. 

This $3.8 billion company, which has more than 5,000 employees globally on its payroll, manufactures shoes with high-technical specifications such as, blended gel inserts and heel counters.