Saudi fashion label puts women in limelight

Renad Hefni showcases her brand Royaled collection. Her bold spring/summer collection aims to make women feel powerful and confident.( Photo/Supplied)
Updated 19 July 2018
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Saudi fashion label puts women in limelight

  • In 2018, Saudi Arabia hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.
  • Renad Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah

JEDDAH: Fashion and couture are on the rise in Saudi Arabia with the increase in young Saudi fashion icons and the growth of the creative community.

In 2018, the Kingdom hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.

With the growth of female empowerment in Kingdom, Renad Hefni, a fashion designer and graduate of Dar Al-Hekma University, began her brand Royaled to empower young women in the country. 

Hefni believes that “changing someone’s appearance can lead to changing people’s attitude toward one another.” Her brand celebrates female power.

“Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration. Jeweled with grace, charm and confidence,” she said.

Hefni told Arab News that to her the crown represents power, victory and glory. “It symbolizes leadership to closely align the women of the 21st century with their rights of passage to confidence and influence.”

She believes Royaled will stand out to young Saudi women as it represents their need to thrive and conquer.

“When everyone started to see the brand, they understood the message completely — from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement,” Hefni said.

She promotes women’s rights through her fashion label. One of her collections, titled “Enthrone,” consists of half garments to let women feel that “they are the missing beautiful piece in every garment.”

Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah.

Royaled has already made a name for itself with two fashion shows in Dubai and more to come. Royaled has a broad vision for the future.

“Our vision is to reach a wider audience in different countries and to dress some of the most powerful and well-known women. Royaled looks to expand its target market and reach international fashion weeks.” The brand has launched its spring/summer collection “The Ruler.” 

Inspired by the 1980s hiphop style mixed with Middle Eastern glam, the collection reminds women “of their power and confidence, creating a movement, an army of strong and capable women,” reads a post shared on the brand’s Instagram page.

UAE-Yemeni singer Balqees Fathi appeared in a video clip wearing Royaled’s tower collar vest.

Royaled was established in 2015 — it is a new name that has made big steps. See the brand’s page on Instagram: @RoyaledbyRH.


Ciara marches to the beat in Zuhair Murad gown

Updated 09 December 2018
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Ciara marches to the beat in Zuhair Murad gown

DUBAI: R&B superstar Ciara took to Instagram to show off a dazzling, Imperial Russian Army-inspired gown by Lebanese designer Zuhair Murad on Saturday night, which she wore to a party at the iconic Burj Al Arab hotel in Dubai.
The “Level Up” singer was in town to perform at the inaugural Ball of Arabia, hosted by Vogue Arabia magazine, and took to the stage wearing an edgy black outfit, with her hair in a sleek ponytail.
The star posted a video on Instagram where she shows off her moves with two of her back-up dancers in the background before bursting into laughter offscreen. The “Like A Boy” singer also posted a snap in which she glowed in a silvery blue ensemble by Murad, complete with an Imperial Russian Army-inspired jacket with a bow at the neckline and sequin and beadwork worthy of a Romanov princess.

“Wearing Arabic designer @zuhairmuradofficial to the inaugural Ball of Arabia,” she captioned the series of three shots.
The dazzling outfit hails from Zuhair Murad’s Couture Fall-Winter 2018/19 line.
The 33-year-old star also posted a video in which she dances on a bed in the 7-star hotel that recently underwent refurbishing to restore it to its gold-and-blue glory.
After her stay in the UAE, Ciara is expected to head back to the US where she will host a star-studded New Year’s Eve party in Hollywood during which The Chainsmokers, Dua Lipa and Charlie Puth will perform, among a host of other famous names.
Despite her busy schedule, the singer recently told Wonderland magazine’s winter 2018/2019 issue that she would like to have more children.
Ciara — who has Future, four, with her ex-partner, and Sienna, 19 months, with her husband Russell Wilson — would love to add to her family one day but also has a lot of “business goals” she’d like to achieve, The Associated Press reported on Saturday.
She said: “It’d be really cool to do tours with stadiums. And there’s a lot of business goals that I want to accomplish ... hopefully there will be more kids, for sure. Well, you know, I got time! I’m a woman of ambition on a mission, so when the timing is right, of course!”
And the hitmaker feels like she is a “better woman” because of her husband Russell and said that is what marriage should be about.
“Oh, absolutely. I do feel that I’m a better woman because of him. Obviously, I have my own vision for myself, but my husband definitely makes me better and that’s what marriage is about. You both make each other better,” she told the magazine.