Saudi fashion label puts women in limelight

Renad Hefni showcases her brand Royaled collection. Her bold spring/summer collection aims to make women feel powerful and confident.( Photo/Supplied)
Updated 19 July 2018
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Saudi fashion label puts women in limelight

  • In 2018, Saudi Arabia hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.
  • Renad Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah

JEDDAH: Fashion and couture are on the rise in Saudi Arabia with the increase in young Saudi fashion icons and the growth of the creative community.

In 2018, the Kingdom hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.

With the growth of female empowerment in Kingdom, Renad Hefni, a fashion designer and graduate of Dar Al-Hekma University, began her brand Royaled to empower young women in the country. 

Hefni believes that “changing someone’s appearance can lead to changing people’s attitude toward one another.” Her brand celebrates female power.

“Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration. Jeweled with grace, charm and confidence,” she said.

Hefni told Arab News that to her the crown represents power, victory and glory. “It symbolizes leadership to closely align the women of the 21st century with their rights of passage to confidence and influence.”

She believes Royaled will stand out to young Saudi women as it represents their need to thrive and conquer.

“When everyone started to see the brand, they understood the message completely — from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement,” Hefni said.

She promotes women’s rights through her fashion label. One of her collections, titled “Enthrone,” consists of half garments to let women feel that “they are the missing beautiful piece in every garment.”

Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah.

Royaled has already made a name for itself with two fashion shows in Dubai and more to come. Royaled has a broad vision for the future.

“Our vision is to reach a wider audience in different countries and to dress some of the most powerful and well-known women. Royaled looks to expand its target market and reach international fashion weeks.” The brand has launched its spring/summer collection “The Ruler.” 

Inspired by the 1980s hiphop style mixed with Middle Eastern glam, the collection reminds women “of their power and confidence, creating a movement, an army of strong and capable women,” reads a post shared on the brand’s Instagram page.

UAE-Yemeni singer Balqees Fathi appeared in a video clip wearing Royaled’s tower collar vest.

Royaled was established in 2015 — it is a new name that has made big steps. See the brand’s page on Instagram: @RoyaledbyRH.


The Six: Arab and Muslim models in New York

Updated 16 February 2019
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The Six: Arab and Muslim models in New York

DUBAI: Arab and Muslim models took the runways by storm at New York Fashion Week, which closed on Sunday in the Big Apple.

Bella Hadid

The Palestinian-American model was a smash during the Michael Kors show, which paid tribute to 1970s fashion, rocking a sparkling black blazer with feathers on the sleeves.

Gigi Hadid

The hectic supermodel lifestyle didn’t get in the way of Bella’s sister, who was seen on the streets in her retro runway hairdo after walking the Michael Kors show.

Halima Aden

This Muslim model turned heads when she closed the Christian Cowan show with an oversized black and neon pantsuit and a chain-link rhinestone hijab.

Noor Tagouri

This Libyan-American journalist took her confidence to the next level when she decided to put down her pen and walk the runway for US brand Rebecca Minkoff.

Nora Attal

The British-Moroccan model kicked off the week in elegant leatherwork by French brand Longchamp and walked the runway for Brandon Maxwell.

Shanina Shaik

The Australian model, who was raised a Muslim and whose father is half-Saudi, modelled for Vietnamese designer Nguyen Cong Tri.