Saudi fashion label puts women in limelight

Renad Hefni showcases her brand Royaled collection. Her bold spring/summer collection aims to make women feel powerful and confident.( Photo/Supplied)
Updated 19 July 2018
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Saudi fashion label puts women in limelight

  • In 2018, Saudi Arabia hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.
  • Renad Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah

JEDDAH: Fashion and couture are on the rise in Saudi Arabia with the increase in young Saudi fashion icons and the growth of the creative community.

In 2018, the Kingdom hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.

With the growth of female empowerment in Kingdom, Renad Hefni, a fashion designer and graduate of Dar Al-Hekma University, began her brand Royaled to empower young women in the country. 

Hefni believes that “changing someone’s appearance can lead to changing people’s attitude toward one another.” Her brand celebrates female power.

“Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration. Jeweled with grace, charm and confidence,” she said.

Hefni told Arab News that to her the crown represents power, victory and glory. “It symbolizes leadership to closely align the women of the 21st century with their rights of passage to confidence and influence.”

She believes Royaled will stand out to young Saudi women as it represents their need to thrive and conquer.

“When everyone started to see the brand, they understood the message completely — from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement,” Hefni said.

She promotes women’s rights through her fashion label. One of her collections, titled “Enthrone,” consists of half garments to let women feel that “they are the missing beautiful piece in every garment.”

Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah.

Royaled has already made a name for itself with two fashion shows in Dubai and more to come. Royaled has a broad vision for the future.

“Our vision is to reach a wider audience in different countries and to dress some of the most powerful and well-known women. Royaled looks to expand its target market and reach international fashion weeks.” The brand has launched its spring/summer collection “The Ruler.” 

Inspired by the 1980s hiphop style mixed with Middle Eastern glam, the collection reminds women “of their power and confidence, creating a movement, an army of strong and capable women,” reads a post shared on the brand’s Instagram page.

UAE-Yemeni singer Balqees Fathi appeared in a video clip wearing Royaled’s tower collar vest.

Royaled was established in 2015 — it is a new name that has made big steps. See the brand’s page on Instagram: @RoyaledbyRH.


Jessica Kahawaty gains recognition Down Under

Updated 22 October 2018
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Jessica Kahawaty gains recognition Down Under

DUBAI: Lebanese-Australian model and TV show host Jessica Kahawaty was honored with an award at an Australia Lebanon Chamber of Commerce and Industry (ALCCI) event in Melbourne this week.

The fashion influencer, who is based in Dubai but jets across the world to attend events, made an appearance at the event in a strapless black dress with a flared, tulle skirt completed with a thigh-high slit.
Kahawaty wore her hair in a tight bun and completed the look with dramatic blue eyeliner.
She took to Instagram to celebrate the honor, saying: “So yesterday, I received the highest honor a Lebanese-Australian could receive! Thank you so much to the ALCCI for awarding me with ‘Outstanding Ambassador to Lebanon and Australia. With my move from Australia to the Middle East five years ago, my aim was to bridge my two worlds and encourage intercultural dialogue and understanding. Couldn’t be happier for this recognition.”
The organization seeks to strengthen trade relations between Australia, Lebanon and the Middle East.

Before the gala dinner, she took to Instagram to post an image in which she poses on a Melbourne street in a white mini-dress with frilled accents and a dramatic, a-symmetrical train.
“Outside the International Chamber House after the private conference to honor some members of the Lebanese-Australian community who have made significant contributions in medicine, business, politics, philanthropy and more... can’t wait for the big gala tonight!” she captioned the photo.
While in the country, the former Miss Australia — who came third place in the Miss World 2012 competition — visited her childhood school to talk to the students and shed light on her career.
“It was such a pleasure to visit my old school in Australia, Tangara School for Girls, and speak to the bright, humble and ambitious Year 10 and Year 11 Girls. I had goosebumps being there, remembering how I was when I was 17 and what I wanted to hear. Thank you for listening to me,” she posted alongside a short video of cheering students on Instagram.
Kahawaty studied business, finance and law in Sydney and is a keen supporter of a number of humanitarian causes, including UNICEF and the United Nations High Commissioner for Refugees (UNHCR).
Last year, fashion house Louis Vuitton selected Kahawaty to work with UNICEF at the Za’atari refugee camp in Jordan to help children affected by the Syrian crisis, which has seen millions of people displaced.
The multi-talented celebrity also gave a talk at the TEDxSciencesPo event in Paris in April.
The conference, according to a press release, brought together influencers “who work toward breaking the wall between the East and the West” and aims to “provide an essential bridge, to fuse the gap between rising trends of neo-conservatism predominant in the South of France and the cultural diversity that characterizes the Arab world.”