Start-up of the Week: Tabuk’s Candy Gift goes for the sweet spot

Updated 23 July 2018
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Start-up of the Week: Tabuk’s Candy Gift goes for the sweet spot

RIYADH: When Elham Musalli retired after working in the education sector for 23 years, she was not ready to put her feet up and have a rest after decades spent working with children.
Many educationists might feel jaded and glad to turn their backs on their pupils. But not Elham Musalli. She told Arab News: “I worked in the field of education for 23 years, despite my love and enjoyment of my work and achievements in King Abdul Aziz Schools and its charity institute, there was something inside me ... a wish or a hobby or the love to work on something that I had not been able to devote myself into and give it more attention.”
She started thinking about what her next challenge would be. ”When I retired I had the time to think about my candy project, which is actually part of my personality the love for children and the love of making gifts.”
She started talking to her family about how to implement her project. She was determined to do something she said, unable to “a long time of emptiness every day.” She also wanted to teach her children how to start a business.
“After long discussions with the family, we ended up working together as a team to make this dream come true.
“We distributed work among the family members from the selection of the logos and colors, to choosing cashier devices and preparing a comprehensive feasibility study. I have also traveled to many cities to learn about the traders, shops and institutes that can help in providing us with goods. The planning process took approximately a year to achieve.”
The concept of Candy Gift in Tabuk in the northwest of the Kingdom is that it will be a fantasy space, selling sweets and gifts, in a colorful fashion-forward store.
Candy Gift, is now open at the Tabuk Park mall near Prince Fahad bin Sultan’s Park, aims to be a lively concept store. Its colorful interior is sweetly styled to conjure up the idea of a candy paradise for the young — and the young at heart.
She was looking for staff who would understand her customers. “I made sure that the female employees are Saudi women because I believe in them and the nature of the shop requires them to be able to understand customers and help them get what they need as soon as possible,” she added.
Her formula seems to have worked, as when asked what reaction the store has had, she said: “We call ourselves happiness makers because the shop gives joy and pleasure to all customers. The children give the sweetest reactions when they enter the store with the smiles and expression of the parents, it really increases our enthusiasm to work.”
She attributes the success of the venture to the support she has had — from “my husband, children, family and others.”
She now hopes to expand the business to other cities.


Old Jeddah celebrates Saudi National Day in its own unique way

Updated 1 min 33 sec ago
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Old Jeddah celebrates Saudi National Day in its own unique way

  • Visitors were welcomed in a traditional Saudi way of welcoming guests through singing folk songs that include Arabic poetry.
  • The event also included an exhibition of the ‘Hijazi dances’ and ‘Haret Zaman’, which embodies the city of Jeddah during the last 80 years.

JEDDAH: A four-day event is to be held in Old Jeddah to mark Saudi National Day with activities organized by the Prince Mohammed bin Salman bin Abdul Aziz Foundation, known as Misk.
The events, which kicked off in the Al-Balad area on Sept. 20 and run from 6 p.m. to 12 a.m, aim to highlight the most important historical monuments through displaying activities related to the Kingdom’s unification. Historical Jeddah is one of UNESCO’s World Heritage Sites.
The event will run until Sep 23. In all 22 cultural activities and entertainments have been organized.
Visitors were welcomed in a traditional Saudi way of welcoming guests through singing folk songs that include Arabic poetry. The songs were performed by Yousef Al-Zubairi, who has participated in many national events. He has been performing Hijazi folk songs for more than 13 years.
Yousef Al-Zubairi told Arab News: “I welcome the visitors so that they feel cherished by being here, especially when they come in large groups. I perform the Hijazi hymns called Majassat, it is a traditional folk song.”
The event also included an exhibition of the ‘Hijazi dances’ and ‘Haret Zaman’, which embodies the city of Jeddah during the last 80 years. An open exhibition of handicrafts and traditional dishes has also been laid on.
A number of famous Saudi media influencers attended the event including poet Adwa Al-Dakheel and singer Hisham Abdulrahman.
A 25-meter mural was created by a team of four Saudi artists to mark the day and express their feelings.
Faisal Arif, one of the organizers, said: “The mural contains many distinctive features that personalize the National Day including the new logo of the national day and many prominent symbols related to the Kingdom.”
Abdul Aziz Al-Andanosi, the founder of the art team and owner of Dhad art store, told Arab News: “The mural features parts of the national anthem and many other slogans such as NEOM and Vision 2030.”
A special space has been allocated to a group of talented painters and hobbyists to display their paintings that express their love and gratitude to Saudi Arabia.
Museum of historic items
A number of museums were opened to visitors as part of the event.
Abeer Bashmakh, a fan of Saudi history and archaeology, volunteers each year to spread the knowledge and civilization of the Kingdom to others, introducing visitors to the beauty of Hijazi heritage.
Bashmakh tells visitors about the history of the Hijaz and the historical items found in the Hijaz area, such as ancient Islamic inscriptions.
She told Arab News: “The existence of these jugs engraved in the house was considered as a sign of luxury as the age of the antiquities and collectibles is around 50 to 150 years old and it has inscriptions of the Umayyad period (661–750CE), all of which were discovered in the Arabian Peninsula or in the Hijaz.”
Fouad Bukhari and his rare collection of all Saudi Arabia’s paper and metal coins from the time of its first king to the present was one of the outstanding contributions.
Bukhari owns a private museum in his home containing a large collection of the most important and rare Saudi and Hijazi coins, as well as the first postage stamp created by the first Saudi state.
Bukhari said: “I am proud to participate today to spread the knowledge among the younger generation about the rarest currencies and stamps of the country.”
He added: “I have coins dating back to (1344) in the Islamic calendar (1925), the year in which the first coin belonging to the Saudi state under King Abdul Aziz was made. It does not contain the two swords and palm tree, as it was adopted to the Saudi currency for the first time during the rule of King Saud.”
Three soundproof pavilions were available for children and adults to sing the Saudi National Anthem and share them on social media platforms.