Meet the Dubai-based faux fur designer who dresses the who’s who of Hollywood

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Dubai-based designer Ollia Tzarina. (Instagram)
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Kylie Jenner (Instagram photo)
Updated 25 July 2018

Meet the Dubai-based faux fur designer who dresses the who’s who of Hollywood

DUBAI: With the Kardashian-Jenner clan, Jennifer Lopez and Beyoncé wearing her designs, it is no wonder that Dubai-based designer Ollia Tzarina is turning heads in the fashion industry.

Greek-Russian Tzarina launched her brand, Tzarina By Ollia, in her bedroom in 2015 after failing to find a fur coat in a particular shade. Instead of giving up, the up-and-coming designer decided to launch her own brand that specializes in offering faux fur coats and gilets in more than 50 colors — from pastel shades to vibrant hues.

For her part, soon-to-be-billionaire make-up mogul and reality TV star Kylie Jenner chose a soft pink faux fur coat in 2017, launching Tzarina to international fame.

“I feel lucky! They have a very powerful social media presence, so for any start-up brand this is a dream come true and a fantastic platform for the brand to be promoted,” Tzarina said in a released statement about dressing Jenner and her famous sisters.

“I remember that moment when my team told me that Kylie wore the fur and obviously I got pretty excited because of the way she looked in it. It literally looked like a ready-made ad campaign after she posted the photo on her Instagram account. It made my day, or probably my year!”

Now that she’s successfully dressed one of the most talked about celebrities in the world, Tzarina says that her next goal is to dress Hollywood actress Megan Fox and, rather surprisingly, adds that she is keen to focus on the Middle Eastern market despite its soaring summer temperatures.

“The Middle East is one of my favorite markets to concentrate on,” she said, presumably in the hopes that her faux fur designs will be worn during the cooler winter months.

Tzarina also revealed a shocking fashion industry secret, saying: “A lot of the celebrities prefer to say they wear faux, but in reality it’s real. That’s a secret.”

Considering the well-documented abuse many animals endure for their fur, let’s hope this designer continues to impress the world’s fashion elite with her fabulous faux fur offerings. 

Nora Attal has her day in the sun in Marrakesh

Updated 19 March 2019

Nora Attal has her day in the sun in Marrakesh

DUBAI: British-Moroccan model Nora Attal posed up a storm in Marrakesh’s golden sunlight for a new campaign by fashion brand Zara.

The in-demand model shared snaps from the campaign, photographed by Christian Macdonald, on her Instagram account.

The collection of photographs show Attal modelling looks from Zara’s laid-back Spring/Summer 2019 collection against a backdrop of rippling sand dunes. Her featured ensembled include kaftans and long-length cardigans with hefty stripes in a clay-and-beige color palette.

Attal is no stranger to fronting campaigns — in January, the model was chosen as one of seven rising stars to feature in British fashion house Alexander McQueen’s latest campaign.

The Spring/Summer 2019 collection photoshoot was shot by British fashion and documentary photographer Jamie Hawkesworth and featured Attal wearing a number of cowboy-inspired looks.

The year has gotten off to a busy start for Attal, who was similarly in demand in 2018, when she took to the catwalk for Elie Saab, Loewe and Dior during Paris Fashion Week in September and starred in Italian fashion label Versace’s summer advert campaign.

In May, luxury e-retailer Farfetch launched in the Middle East with a little help from the young model.

She starred in a photoshoot wearing pieces from collections on sale on the platform. The colorful photographs were accompanied by a snappy, chatty interview with the young model.
Readers got the chance to gain insight into her earliest fashion memories and learn some off-the-cuff facts about the star.

“Recently I’ve been obsessed with noughties trends. Everyone was so cool and effortless back then. Now I go out in a full Juicy Couture tracksuit with no shame,” she told Farfetch at the time.

“If I wasn’t a model, I’d probably be at university, studying to get into something like criminal investigations, profiling or law,” she added.

Attal finished off 2018 by hitting the sand dunes in the UAE — however, this time it wasn’t part of a high-end photoshoot, but rather a day of fun.

The model enjoyed an afternoon of sandboarding in the emirate of Sharjah and even posted a snap on Instagram at the time.

“Apparently sandboarding is a thing,” she captioned the sunset shot.