DUBAI: She is one of the most famous beauty influencers in the world, has a successful brand and just nabbed the 37th spot on Forbes’ list of America’s richest self-made women and now Huda Kattan — along with her sister and business partner Mona — have announced plans to launch their first-ever perfume.
Co-founder of Huda Beauty, the Instagram star’s cosmetic brand that is sold across the world, Mona Kattan took to Instagram to confirm that the company is indeed releasing its debut scent.
“It’s official guys!! We’re launching our own fragrance!! Years in the making! I’ve been dying to share this with you all! Check out the latest episode of @hudaboss for more behind the scenes!!! I can’t wait to share this with you all!!! We’ve put our hearts into this! Stay tuned for more details!! (sic),” she enthusiastically posted on Instagram, referring to the sisters’ reality TV show that is streamed on Facebook.
The show, which aired for the first time on June 12, gives viewers behind-the-scenes access to the Iraqi-American sisters, showing people the “good, bad, scary and ugly times” of running a family business in Dubai, where Huda, Mona and sister Alya are based.
Explaining the concept in a released statement at the time, Kattan said her show would be “really raw” and “really real,” but she promised that it all “comes from the heart.
“My family and I have been working so hard on it and it basically shows everything. It shows the reality of running a business with your family, the good times, the bad times, the scary times, the ugly times,” she said.
“It’s a real, honest series and I can’t wait for you guys to see it,” she added.
The fragrance reveal comes in clip from the reality show, which Mona posted on her Instagram account. In it, we see her visit a perfume factory in Grasse, France, an area that is known for its rose blooms. Viewers also learn that 600 kilos of roses can result in the creation of a kilo of absolute — the highly concentrated aromatic oil extracted from plants.
“I love perfume. I love it so much that I have dedicated an entire room in my house to perfume,” Mona says in the episode. “I feel like this project is a special baby for us and having a brand born out of social media, it’s really important for us to capture content every step of the way.”
Meanwhile, in some more good news for the make-up moguls, Instagram scheduling tool Hopper HQ just released its Instagram Rich List that uses internal data, influencer rate cards and public information to rank who is making the most cash through the social media platform.
The star-studded list is split into various sections, with Huda topping the list of beauty-related influencers based on her reported ability to command up to $33,000 per sponsored post.