Centara resort in Dubai to open in 2020

The family-centric resort will feature a waterpark, multiple restaurants, including indoor, alfresco and rooftop options, kids’ clubs, a spa and diverse family entertainment options.
Updated 31 July 2018
0

Centara resort in Dubai to open in 2020

Centara Hotels & Resorts, a Thai hotel group, and Nakheel, a UAE-based master developer, have cemented their 500 million dirham ($136 million) joint venture with a construction contract worth 290.5 million dirham to build a 601-room beachfront resort at Dubai’s Deira Islands. The new property, Centara Deira Islands Beach Resort Dubai, is the company’s first in the UAE and will open in 2020. 

The resort is expected to significantly boost the emirate’s four-star accommodations — the fastest-growing hotel segment in 2017 with a 10 percent growth rate — in line with the increase in popularity of Dubai as a tourism hotspot.

Thirayuth Chirathivat, Centara’s CEO, said: “This is Centara’s first hotel in Dubai, and the UAE, and signifies our presence in a major gateway city in the Middle East. This signing ceremony marks a profound milestone of expansion for Centara as we continue to extend our upscale resort portfolio internationally. We are very pleased to have reached this new milestone in our joint venture with Nakheel. With the expertise from a regional leader in development like Nakheel and Centara’s record of delivering and inspiring extraordinary guest experiences, Centara Deira Islands Beach Resort Dubai will represent a one-of-a-kind resort that gives our guests fond moments for years to come. We look forward to opening Centara Deira Islands Beach Resort Dubai in 2020.”

The contract was signed in Dubai during a ceremony led by Nakheel Chairman Ali Rashid Lootah. 

Lootah said: “Nakheel continues to play a pivotal role in shaping and diversifying Dubai’s tourism offering with a 27 billion dirham hospitality and retail expansion that supports our government’s vision. The joint venture with Centara underlines our commitment to working with trusted international brands to bring new hospitality concepts to Dubai, and today’s crucial milestone brings this exciting new resort ever closer. I look forward to delivering one of Dubai’s most sought-after destinations for travelers from all over the world.”

Centara entered the Middle East market with the opening of Centara Muscat Hotel last year, and has additional imminent openings in other Gulf states.


Jaguar achieves strong growth in Saudi market

Updated 23 January 2019
0

Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.