How $1 trillion Apple took a bite out of the Mideast tech market

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An electronic screen displays the Apple Inc. logo on the exterior of the Nasdaq Market Site following the close of the day's trading session in New York City on August 2, 2018. (REUTERS/Mike Segar)
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Apple’s iPhone has dominated smartphone sales in the Middle East in recent years, helping drive global earnings of almost $230 billion. (Reuters)
Updated 04 August 2018
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How $1 trillion Apple took a bite out of the Mideast tech market

  • Ramping up the competition against regional heavyweight Samsung, Apple looks set to continue its growth across the Middle East
  • In the UAE, Saudi Arabia and Kuwait, the iPhone is rapidly becoming the handset of choice

LONDON: Tech giant Apple has raised its profile in Middle East markets where digitally savvy consumers are increasingly willing to pay high prices for the company’s top-end products. 

Ramping up the competition against regional heavyweight Samsung, Apple looks set to continue its growth across the Middle East following Thursday’s announcement that it had passed the $1 trillion valuation threshold, becoming the first publicly traded company to reach the milestone.

Apple achieved record results in the region last year, revealing 30 percent growth during the fourth quarter of 2017, driven partly by a double-digit rise in iPhone sales across the Middle East.

In the UAE, Saudi Arabia and Kuwait, the iPhone is rapidly becoming the handset of choice as the company courts the expanding Middle East market amid rising digital penetration across the region.

“In Kuwait, the iPhone dominates; everywhere you go you’ll find an Apple device,” said self-described Apple enthusiast Kuwaiti Nawaf Al-Suwaiyed. 

The 32-year-old told Arab News that the region’s large expat population means Android devices also have a strong hold on the Middle East market, but Apple “has the lead with locals.” 

Apple launched its first UAE store at Mall of the Emirates in Dubai in 2015 and has since opened two further outlets in the emirate. 

Next year, the company plans to increase its penetration in the Saudi market with the launch of its first stores in the Kingdom.

Commenting on the company’s $1 trillion triumph, Al-Suwaiyed said he expected the news but thought it would come a little later in the year, ahead of the next Apple conference in September or October, where they are expected to launch the next generation iPhone, Apple Watch, iPad and the new Apple Air Pod.

Analysts watched Apple’s share value jump by 2.9 percent on Thursday, closing at $207.39, giving it a market capitalization of $1.002 trillion. Apple’s stock market value peaked at $1.006 trillion during its best two-day run since April 2014.

Apple’s stock has climbed by 23 percent this year, compared with a 6 percent gain for the Standard & Poor’s 500 index. This week’s surge comes ahead of the launch of the next generation of iPhone, which is due to be released in September.

Much of Apple’s success is due to the iPhone, which remains the company’s most popular product by a significant margin. While sales have slowed a little in recent years, the addition of new features has encouraged customers to pay higher prices for its top-end models, which are popular among wealthy Gulf shoppers.

In its most recent quarter, Apple fetched an average price of $724 per iPhone — a nearly 20 percent increase from an average of $606 per iPhone at the same time last year, according to Associated Press.

In the UAE, the iPhone dominated smartphone sales last year, with the iPhone 6, 6s and 7 models accounting for the top-three slots in the list of registered devices in 2017 according to the country’s Telecommunications Regulatory Authority (TRA).

At the global level, the company’s net sales topped $229 billion in 2017, up from $215 billion the previous year.

The company also has a strong footing in China, unlike rivals Microsoft and Nokia, which failed to make inroads in the Chinese market, Al-Suwaiyed said. 

“China is a big market and they have a good opportunity to expand further there.”

“About 20 years ago they were going to file for bankruptcy and now they’ve hit the $1 trillion mark, it’s amazing,” he said.

In 1997, the Apple’s market value fell below $2 billion, prompting the company to bring back its exiled founder, Steve Jobs, to serve as an interim CEO and restore its fortunes. Jobs turned to rival Microsoft for a $150 million cash injection to pay off the bills and set about bringing its most iconic products into fruition.

He also promoted some of the company’s best talent, bringing in Tim Cook in 1998, who took over as CEO in 2011, a few months before Jobs died of cancer. Under Cook’s stewardship, Apple has continued its meteoric climb, doubling its annual revenue to reach to $229 billion and quadrupling its stock since he took the reins.

In a memo to Apple’s 120,000 employees on Thursday that was seen by Reuters, Cook said that the $1 trillion valuation was “a significant milestone” that gave Apple employees “much to be proud of.” But he said it was “not the most important measure” of the company’s success.

“Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values,” Cook said in the memo.


Abu Dhabi Islamic aims to boost lending after capital increase

Updated 9 min 53 sec ago
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Abu Dhabi Islamic aims to boost lending after capital increase

  • ADIB to increase lending this year
  • Bank set to complete rights issue next week

ABU DHABI: Abu Dhabi Islamic Bank expects to increase lending in 2018 after boosting its capital, its acting chief executive said, adding that the rate of profit growth will slow as the sharia-compliant bank battles against a sluggish economy.
An economy weakened by lower oil prices and a crowded banking market has hit the balance sheets of United Arab Emirates banks and hobbled loan growth.
ADIB, the largest sharia-compliant lender in Abu Dhabi, expects to increase profit in 2018 in single digit percentage terms, acting-CEO Khamis Buharoon Al-Shamsi said. This compares with growth of 18 percent in 2017.
“We cannot sustain the same (growth) this year. With the capital increase we will grow the balance sheet, we can lend more,” he told Reuters in an interview.
The bank expects to grow lending by up to 5 percent this year, compared with a drop of 2 percent in 2017.
ADIB will complete its 1 billion dirham ($272.4 million) rights issue next week, increasing its share capital to 3.63 billion dirhams from 3.17 billion.
Last week, ADIB raised $750 million of additional tier-one capital through a perpetual sukuk.
The bank is studying another capital increase in 2019, Al-Shamsi said.
He added that the bank was looking to lend to new business sectors, such as shipping, manufacturing, education and health and plans to grow its share of the retail market by spending on digital technology. It is investing $100 million in digital technology and has appointed a chief digital officer.
Abu Dhabi is reshaping its economy and consolidating state-owned companies to cope with the effects of lower oil prices.
Two of Abu Dhabi’s top banks were merged last year to create First Abu Dhabi Bank, while two of its big sovereign wealth funds were also combined.