Start-up of the Week: Cakery that serves up style and flavor

Updated 07 August 2018
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Start-up of the Week: Cakery that serves up style and flavor

  • Lalina Cakery is not only a pastry shop but also a school for those looking to learn the craft or enhance their baking skills
  • A vanilla bean cake filled with high-quality French berry jam and fresh berries on top

Lalina Cakery, an online cakery and patisserie, was established in January 2015 by Lina Ajeenah, who studied interior design at Jeddah’s Dar Al-Hekma University.
The cakery’s intricate designs and high-quality ingredients are its unique selling propositions.
“It is my profession and the background I have as a designer. It was convenient to merge my passion, which is baking, and my profession as a designer,” Ajeenah said.
The number of orders the cakery accepts depends on the season and the design required, with much effort and detail going into the designs.
“If there are cakes with detailed designs, we take fewer orders so we can execute them perfectly.”
The cakery is keen to offer something new to customers. “I don’t like to repeat the same design several times. I try to suggest new designs to customers who are up to new ideas,” Ajeenah said.
A delicious Victoria cake — “a vanilla bean cake filled with high-quality French berry jam and fresh berries on top” — is served every day and is a customers’ favorite.
Lalina Cakery is not only a pastry shop but also a school for those looking to learn the craft or enhance their baking skills.
“I organize classes all year round for different techniques and different edible materials application. Anyone can attend, and I am planning special classes for more advanced designs.”
The founder’s plans include opening a bakery, patisserie and cafe that blends design and taste.
Lalina Cakery is currently located in Jeddah, but Ajeenah plans to open an outlet in Istanbul in the near future. “Hopefully, we will franchise in the Gulf region in the next five to seven years,” Ajeenah said.


Hollywood star Cuba Gooding Jr. shares career at Saudi Film Festival

Updated 44 min 45 sec ago
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Hollywood star Cuba Gooding Jr. shares career at Saudi Film Festival

  • He said he hopes to support Saudi filmmakers through his recently launched production company
  • The festival, at Ithra, is part of the Sharqiah Season in the Eastern Province

DHAHRAN: Oscar-winning actor Cuba Gooding Jr. talked about his experiences in Hollywood, and the challenges he has faced during his career, when he appeared on Monday night at the fifth Saudi Film Festival, which is part of the Sharqiah Season in the Eastern Province.
Known for his roles in movies such as “Men of Honor”, “A Few Good Men” and “American Crime Story,” among others, he has appeared in more than 85 films during a 30-year career on screen and stage. He won the Best Supporting Actor Oscar for his performance in the 1996 film “Jerry Maguire,” alongside Tom Cruise and Renee Zellweger.
Gooding Jr. arrived for the event, at the King Abdul Aziz World Center for Culture (Ithra), accompanied by Claudine De Niro, the estranged wife of actor Robert De Niro’s son, Raphael. They were greeted by renowned Saudi film producer and Hollywood businessman Mohammed Al-Turki.
Gooding Jr. spoke to the audience at Ithra for almost 60 minutes about his long career and the challenges and pitfalls he had experienced on the road to success in the film industry. He also offered some advice to anyone interested in following in his footsteps.
“No one prepares you for success,” he said. “That’s why you see a lot of actors that star in movies, then disappear. Or you see athletes that make a $100 million and then they disappear, too. They weren’t ready for it.
“You have to envision yourself standing on that stage, holding an Oscar over your head, saying, ‘This is for the Middle-East’. You have to envision the script that you will write and envision being on that stage, holding that Oscar.
“People asked me after I won that Academy Award if I ever thought I would be on that stage. I always said, ‘Not in a million years.’ But that’s a lie. You have to envision yourself on that stage, winning that award, so that when you succeed it will feel normal, not like it’s something special, so that you can do it again.”
The actor also said that he intends to support filmmakers from Saudi Arabia and other countries through his recently launched production company.
Asked if he had any projects planned in the region, and Saudi Arabia in particular, he said: “I do, actually. I have a couple of things. I don’t want to give it away but let’s just say that there is a lot of great literature that I’ve read, a lot of different books, including Arabian Nights. It’s hard to talk about the things in development because you don’t want to give it away but there is definitely something in development.”